Considering video’s high costs and competitive playing
field, brands need to be smart in how they plan, produce,
position, and promote their video content if they want to
see reliable returns on their investment.
Here are some tips for making sure your offerings are as relevant, memorable, strategic, and purposeful as possible – no matter what your budget may be.
And for more expert insights on making this powerful technique
work for your brand, stick around to watch our latest video on
the subject: What You Need to Know About Video in 2018, at
the end of this presentation.