CIPR SW AGM 2015 Alastair McCapra Presentation
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CIPR SW AGM 2015 - Slides from Alastair McCapra CIPR Chief Executive
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CIPR SW AGM 2015 Alastair McCapra Presentation
- 2. Strategy
- 5. Standing up for a profession confident in its high standards
- 6. Code of Conduct & CPD - building trust in our practice
- 7. Reaching Audiences Beyond the Industry
Editor's Notes
- Challenge – need to maintain a broad range of activities while retaining focus on key themes
- What is our purpose? Why are we here? Protection of the public Set standards of training and professional development Act as a knowledge hub Sarah Pinch’s Presidential priorities
- 2014 Members join up to 5 groups (will be completely open) 52 guidelines on a wide range of topics updated Neardesk Maternity & return to work package Model contract updated Hiscox PI insurance 2015 New membership publication instead Research into future skills needs Competency framework Gender pay gap Will be informed by findings of new State of the Profession survey
- 2014 CPD required for Council membership AP or CP required for Board membership Denied membership to Hillgrove Expelled three members for breaches of the code Defended NHS Communicators against the Taxpayers Alliance 2015 Next steps – discuss at Group Chairs 2 Feb Letter in FT earlier this month Speak up for values and judgement – tradition of founders in public service
- 2014 30% increase in CPD completion Commitment to CPD when signing up PRSA Ethics month – round tables Hillgrove 2015 Compulsory ethics module CP essays in new book Creating a community of practice bound by common values and commitments Induction of new Council members – raising the standing of PR top priority, along with ensuring it is able to operate at Board level
- 2014 ACCA governance consultation BIS Project on science communications Sponsoring the S London round of Debating Matters Cambridge Union – RTBF Joined Tomorrow’s Company International Integrated Reporting Council Business Network 2015 Disability Minister Mark Harper visiting CIPR next month for a round table on disability and access to the professions Editorial intelligence CP Essays Book Building on relationships with CIMA, KPMG and others We will probably need to build additional capacity in this area in the future
- How will my institute create value for members in the next few years? How do we develop our human capital? What are the new technological and legal challenges before us? How do we get ahead of them to help equip our members to adapt their practice and meeting changing client expectation? When members face a tsunami of information every day, how do we curate what is out their form them, and provide some authority? How do we help people network, share experience and build their careers? WIRED Wearable Tech Robots