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Semantic Technology
               based Business
               Matching for the
               Agriculture Sector

Version: 1.0   Raja Mariam Ruzila
               Asmadi Ahmad
               Fadzly Zahari
               Nurul Adilla Mohamed Taib
               Ros’aleza Zarina Ishak
               Saniah Mohamed
               Supiah Mustaffa
               Dickson Lukose

               MIMOS Berhad
Content
•   Overview
•   Modeling
•   Implementation
•   Results
•   Future Works
Content
•   Overview
•   Modeling
•   Implementation
•   Results
•   Future Works
What is Business Matching




                            4
What is Agribazaar (AB)




                5
Keyword                  Manual
                                         Chili seed
Search




                           Red Chili
                                                       Competitions



Only 9 results came up, all related to the words ‘chili’ only
              mentioned in name or description
                                                                      6
Manual
       Target                                  Chili seed



                                                             fertilizer




 Restaurants
Integrates knowledge from several domains and make use of
  business profiles and product offerings to find the match
                                   Red Chili                Kerepek
                                                            Pedas
 Transportation




                                               Market
           Packaging   Tractor for rental                                 7
Content
•   Overview
•   Modeling
•   Implementation
•   Results
•   Future Works
Relationships

                                    gr:BusinessEntity                       Recipes                       agrovoc:Fertilizers




                                 provide              produce   hasRecipe
                                                                                                                    makeUseOf
                                              consume                           contain


                                                                                                                                 agrovoc:Equip
                                                                                                                                     ment
                                            require                               hasFertilizer
                      agrovoc:Services
                                                                                                         makeUseOf
                                                            agrovoc:Products
                                                                                          idealFor
                                                                                                                                makeUseOf

                                                                                                 makeUseOf
                                                                    relateTo

Legend
                                                                                                                         agrovoc:Pestici
Primary Knowledge                                                                                    require                   de


Secondary Knowledge
                                                                Crop KB
                                                                                                         idealFor




                                                                                                                                                 9
Model Profile using FOAF




address, nature of
business, contact    FOAF
   information                 Converted into RDF Triple
  AGRIBAZAAR


                                                           10
Model Products/Services Using
 GoodRelations




Products/Services
                         Converted into RDF Triple
 AGRIBAZAAR
                                                 11
Model the Crops using AGROVOC




Planting Manual




                                      12
Model the Recipe




                   13
Content
•   Overview
•   Modeling
•   Implementation
•   Results
•   Future Works
Implementation
     Agribazaar repository       Search for business matching




                             Business Matching Engine


                                 Results of Customer and Supplier



Ontologies




                                                                15
Steps to find the supplier




      Chili Farmer                               Supplier of Chicken Manure
produce                                                             produce


                     reference                needs




                                 Chili Crop
     Red Chili                                        Chicken Manure
                                                                              16
Steps to find the customer




      Chili Farmer                             Chicken Rice Restaurant
produce                                                             produce


                     contain            has recipe




                               Recipe
     Red Chili                                       Chicken Rice
                                                                              17
Content
•   Overview
•   Modeling
•   Implementation
•   Results
•   Future Works
Sample of the result

                       The business match locations can be
                       shown on a google map




                                                             19
Improved                     Manual
                                                    Chili seed
      Engine
                                                                  fertilizer




Restaurants


                       and over 40 other
                      items from various
                                      Fresh Chili                Kerepek
                             matched
                         businesses even                         Pedas
Transportation         without the word
                        ‘chili’ mentioned



                                                    Market
          Packaging       Tractor for rental                                   20
Content
•   Overview
•   Modeling
•   Implementation
•   Results
•   Future Works
Future works
• Rules to identify business matching
• Evaluation on results accuracy
• Enrich supporting ontologies
  – More crop knowledge bases
• Impact study
  – Changes on community demographics,
    results of retails and services
  – Demand for public services


                                         22
QUESTION AND
ANSWER



               23
Raja Mariam Ruzila
               Asmadi Ahmad
               Fadzly Zahari
               Nurul Adilla Mohamed Taib
               Ros’aleza Zarina Ishak
Version: 1.0   Saniah Mohamed
               Supiah Mustaffa
               Dickson Lukose




                  TERIMA KASIH
                         T H A N K YO U

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Semantic Technology based Business Matching for the Agriculture Sector

  • 1. Semantic Technology based Business Matching for the Agriculture Sector Version: 1.0 Raja Mariam Ruzila Asmadi Ahmad Fadzly Zahari Nurul Adilla Mohamed Taib Ros’aleza Zarina Ishak Saniah Mohamed Supiah Mustaffa Dickson Lukose MIMOS Berhad
  • 2. Content • Overview • Modeling • Implementation • Results • Future Works
  • 3. Content • Overview • Modeling • Implementation • Results • Future Works
  • 4. What is Business Matching 4
  • 6. Keyword Manual Chili seed Search Red Chili Competitions Only 9 results came up, all related to the words ‘chili’ only mentioned in name or description 6
  • 7. Manual Target Chili seed fertilizer Restaurants Integrates knowledge from several domains and make use of business profiles and product offerings to find the match Red Chili Kerepek Pedas Transportation Market Packaging Tractor for rental 7
  • 8. Content • Overview • Modeling • Implementation • Results • Future Works
  • 9. Relationships gr:BusinessEntity Recipes agrovoc:Fertilizers provide produce hasRecipe makeUseOf consume contain agrovoc:Equip ment require hasFertilizer agrovoc:Services makeUseOf agrovoc:Products idealFor makeUseOf makeUseOf relateTo Legend agrovoc:Pestici Primary Knowledge require de Secondary Knowledge Crop KB idealFor 9
  • 10. Model Profile using FOAF address, nature of business, contact FOAF information Converted into RDF Triple AGRIBAZAAR 10
  • 11. Model Products/Services Using GoodRelations Products/Services Converted into RDF Triple AGRIBAZAAR 11
  • 12. Model the Crops using AGROVOC Planting Manual 12
  • 14. Content • Overview • Modeling • Implementation • Results • Future Works
  • 15. Implementation Agribazaar repository Search for business matching Business Matching Engine Results of Customer and Supplier Ontologies 15
  • 16. Steps to find the supplier Chili Farmer Supplier of Chicken Manure produce produce reference needs Chili Crop Red Chili Chicken Manure 16
  • 17. Steps to find the customer Chili Farmer Chicken Rice Restaurant produce produce contain has recipe Recipe Red Chili Chicken Rice 17
  • 18. Content • Overview • Modeling • Implementation • Results • Future Works
  • 19. Sample of the result The business match locations can be shown on a google map 19
  • 20. Improved Manual Chili seed Engine fertilizer Restaurants and over 40 other items from various Fresh Chili Kerepek matched businesses even Pedas Transportation without the word ‘chili’ mentioned Market Packaging Tractor for rental 20
  • 21. Content • Overview • Modeling • Implementation • Results • Future Works
  • 22. Future works • Rules to identify business matching • Evaluation on results accuracy • Enrich supporting ontologies – More crop knowledge bases • Impact study – Changes on community demographics, results of retails and services – Demand for public services 22
  • 24. Raja Mariam Ruzila Asmadi Ahmad Fadzly Zahari Nurul Adilla Mohamed Taib Ros’aleza Zarina Ishak Version: 1.0 Saniah Mohamed Supiah Mustaffa Dickson Lukose TERIMA KASIH T H A N K YO U