By being aware of your personality type and your relevant strengths and weaknesses you can improve your performance. By being aware of the personality types of those that you do business with or for, you can more easily cater your proposals to match their desired outcomes.

1. 3
CLEVER
STRATEGIES
TO
GET
BUY-­‐IN
FROM
STAKEHOLDERS
By
Chris
Wisdom
www.wizcomm.co.uk
Have
you
ever
wondered
why
you
seem
to
connect
so
well
with
some
people
and
yet
sometimes,
despite
lots
of
apparent
similarities,
you
don’t
have
that
same
connection
with
others?
Here’s
the
thing.
People
have
different
personality
styles
and
tend
to
see
the
world
in
different
ways.
There
are
some
simple
but
clever
ways
to
connect
with
more
people
more
easily.
To
begin
…
#1
Know
Your
Own
Style
For
ease
of
use,
I
will
introduce
you
to
a
simple
colour
model
of
personality
style:
Red,
Yellow,
Blue
and
Green.
• A
Red
style
tends
to
be:
results-­‐driven,
focused,
task-­‐orientated,
strategic,
fast-­‐
paced
and
demanding.
• A
Yellow
style
tends
to
be:
sociable,
fun,
talkative,
thinks
big,
a
good
speaker,
active
and
may
not
finish
tasks.
• A
Blue
style
tends
to
be:
detailed,
logical,
systematic,
analytical,
thorough,
and
may
be
reserved.
• A
Green
style
tends
to
be:
a
good
listener,
a
team
player,
encouraging,
thoughtful,
considerate
and
may
be
indecisive.
It’s
likely
that
you
see
aspects
of
your
own
style
mostly
in
two
of
the
colours,
as
this
is
most
common.
Blue/Yellow
and
Red/Green
combinations
are
less
usual,
but
everything
else
goes.
This
will
also
give
you
a
good
idea
of
how
you
are
seen
by
others.
So
the
next
step
is
…
#2
Identify
The
Style
Of
Your
Stakeholders
You
can
use
the
checklist
above
to
help
you
identify
the
style
of
people
you
know.
Once
you
have
thought
about
this
you
can
begin
to
work
out
how
to
work
with
them
more
successfully.
One
rule
of
thumb
is
you
will
tend
to
connect
well
with
people
who
are
similar
to
you.
This
means
that
Red
should
work
well
with
Red,
Yellow
with
Yellow,
and
so
on.

2. People
you
are
‘opposite’
to
you
in
style
will
be
the
least
easy
to
connect
with
(Opposites
are
Red/Green
and
Blue/Yellow).
If
you
look
at
the
descriptions
above,
you’ll
see
why
this
might
be
the
case.
Now
you
know
this
use
this
third
clever
strategy
…
#3
Adapt
Your
Style
To
Connect
When
you
adapt
your
communication
and
interaction
style
to
the
other
person
you
WILL
have
a
better
connection
and
your
relationship
and
communication
will
become
easier.
• For
the
predominantly
Red
style:
speak
quickly,
get
to
the
point
and
focus
on
solutions
and
results.
• For
the
predominantly
Yellow
style:
be
flexible,
enthusiastic
and
creative
• For
the
predominantly
Blue
style:
slow
down,
focus
on
facts
and
be
logical
• For
the
predominantly
Green
style:
relax,
focus
on
the
people
and
listen
When
you
get
on
to
the
other
person’s
wavelength
it
is
so
much
easier
to
get
them
on
to
yours.