1. DIGITAL
Social Media Management
Social Media Monitoring
Social Customer Care
Digital Marketing &
Advertising
SOCIAL MEDIA
MANAGEMENT
SproutSocial
HoutSuite
Tweetdeck
Salesforce/Radian6
& More
PUBLIC RELATIONS
Creative
Corporate Communications
Cause Marketing
Event Marketing & Publicity
MEDIA RELATIONS
Media Guide Development
Press Release Distribution
Events Press
COPYWRITING
Content Development
Correspondence
Speechwriting
Talking Points
White Papers
Blogging
& More
EDUCATION & CERTIFICATION
PROFESSIONAL EXPERIENCE
LE MOYNE COLLEGE Syracuse, New York
• Bachelor of Arts, English
C. D. HENDERSON
Post Office Box 464
Geneva, NY 14456
315-565-2873
315-362-9595 Fax
sharx@sharxdigital.com
http://www.sharxdigital.com/cdhenderson
AT&T Orlando, Florida | 2006 – 2015
Social Media Customer Service Manager / Manager Support Team
I put nine years of experience with AT&T and predecessor Cingular Wireless to work as a
manager on the company’s social media customer service team, answering inquiries from
the public and resolving customer issues via the company’s social media properties,
including Facebook, Twitter, and the corporate email account.
Prior to becoming a social media manager in March of 2014 I served as a member of the manager support
team in the company’s finance department. Company awards have included:
• Social Media Circle of Excellence, Spring 2015
• Winner’s Circle for 2013 – Top 10 For Year 2013
• Platinum Circle Award, Second/Fourth Quarters 2013
• Director’s Spotlight Award – January, February 2008
Musselman Triathlon Geneva, New York
Seneca7 Geneva, New York
The Portland Triathlon Portland, Oregon
Fly By Night Duathlon Watkins Glen, New York
Coordinator, Public Relations & Media / Social Media Manager
I’ve been responsible for public and media relations for the Musselman Triathlon since the event was founded
in 2003, and have also handled the same for the Seneca7 (2012 – Present), the Freshwater Trust Portland
Triathlon (2009-2010), and the Fly By Night Duathlon (various years). Duties include:
• Develop successful strategies for media relations.
• Advise core committee on communications and community relations issues.
• Develop and maintain a media contacts database and editorial calendar.
• Develop and distribute press releases and media guides preceding the event.
• Write and pitch stories to media, including human interest stories likely to generate press.
• Lead press conference for International Triathlon Union/ITU Pan-American Cup, 2007 & 2008.
• Record or appear live on television, radio.
I am also responsible for the social media for the Musselman Triathlon and the Seneca7. Each has its own
Facebook page, Facebook group, Twitter account, and Instagram. Social media duties include:
• Develop social media strategy – establish and direct social media efforts across channels.
• Serve as main point of contact for social media – ‘always on’ social media for immediate resolution of
customer service issues throughout race weekend.
• Work with community volunteers to cross-publicize events across social media channels.
VIEW MY PORTFOLIO ONLINE: WWW.CDHENDERSON.ME
S. I. NEWHOUSE SCHOOL OF PUBLIC COMMUNICATIONS
• Advanced Social Media Strategy Certificate
