Don't call Digital Signage, digital signage?

1. DIGITAL SIGNAGE PROCESS FOR STANDARDS APRIL 2011

2. ABSTRACT 2 Digital Signage is a market where anarchy is queen. As main consequences the users and professionals have great difficulties to build a proper market with fluid communication, avoiding misunderstandings. Another important issue is that lack of standards make clients confused on who is professional and who is not. We do need to make it real and be pioneers to get the recognition from the end user (client), the providers, and anybody else that is in this market segment. As a start it is proposed to approach three main areas of work: BRAND METHODS R&D (what is next and make it well from earlier start / launch) The group of reflection is open and would accept anybody who is interested to work out any interesting contribution to be added in the different areas.

3. Use of Standards Standards De Facto Standards MARKET SEGMENT BRAND Generic Term Advertising networks Corporate networks SM: Social Media