Here, we attempted to make an entrepreneurial idea and we used business canvas model in order to show the details of it. By using this slide, you may get the benefit of an example of business canvas model.

1. Aladdin Demirkan
Burhan Özyılmaz
Osman Hassan Osman
Serkan Kıdır
Şengül Timuray
1
15.05.2017

2. ● Problem
Definition
● Solution
● Business
Canvas
Model
2

3. ● Lack of information about historical and touristic places
● Sometimes guidance costs are too much and it is not
easy to reach them
● Local people do not know value of their cities
Problem Definition
3

4. ● QR Codes
● Adequate information
● No need for guides
● Encourage people to travel
● User profile and scoring system
● Suggestions to the users
Solution
4

5. ● Kayseri Local Government
● Culture and Tourism Ministry
● Brands
○ Restaurants
○ Souvenir Shops
Key Partners
5

6. ● Establish an application for the users
● Locate barcodes (i.e. SightSeeing/Restaurants/Cafe)
● Reward users
Key Activities
6

7. Value
Propositions
● Encouraging
people for
travelling
● Subrogate
unnecessary
info tables
7

8. Physical Assets:
● Office / Storage Server
Intellectual Resources:
● Brand
Key Resources
8
Human Resources:
● Developers
Financial Resources:
● Loans/Investments

9. 9
Customer
Segmentation
● Foreign tourists
● Internet Users / Local people
(Students)

10. Channels
● QR Code
● Application
● Support Team
10

11. Customer
Relationships
● Scoring system
● Special advices for user
11

12. Cost Structure
● Application design office
● Application developer
● Billboards
● Websites for advertising
12

13. Revenue
Streams
-Restaurants
-Souvenir Shops
13

14. 14