6. Why Digital Marketing?
1. It's affordable:
Advertising on platforms such as Facebook is a bargain.
2. There are low barriers to entry:
If you learn something while it's new, it's usually fairly
inexpensive to execute.
3. Ubiquitous:
Reach has never been so easy
13. 1 – SOCIAL MARKETING
• Transparent communications
• Building Trust
• Implications for
o the way we communicate,
o how we work,
o How we making buying decisions
14. 1 – SOCIAL MARKETING cont.
ContentMarketing
Foryourwebsiteandallsocialnetworks
Website Marketing
Real Time
Marketing
Video Marketing
Viral Marketing
Youtube search
Video seminar
19. 2 – MOBILE MARKETING
• 24 x 7
• Not just a channel itself
o Offline - Online,
o Digital - Physical,
o Global - Local
• Multi channel driver
• Responsive (content)
• Wearables
21. 2 – MOBILE MARKETING cont.
• SMS, MMS
• Telecommunication companies role in MM
• Mobile Search
• Mobile Advertising
• NFC: Near Field Communication
• Proximity marketing (Bluetooth, beacons)
• Geo-marketing
Geolocolisation, Geo-targeting, Geo-fencing
22. 3 – SEARCH MARKETING
• The most preferred marketing
• Search Engine Optimization, SEO
• Google dominance
• Organic vs. Paid
• Keyword Analysis
• The rules of search marketing is tend
to be updated for fair user journey
24. 4 – EMAIL MARKETING
• Exact ROI can be tracked
• Second to Search Marketing
• Significantly cheaper and faster than traditional mail
• Higher response rate
• Must of CRM: Customer Relations Management
• Starter tool: Mailchimp.com
* Image is taken from here
25. 5 – AFFILIATE MARKETING
• Process of earning a commission by promoting other
people's (or company's) products. You find a product you
like, promote it to others, and earn a piece of the profit for
each sale that you make. You're happy because you earned
a commission…
SUPORT READ:
http://www.smartpassiveincome.com/affiliate-marketing-
strategies/
- You can promote other company products
- Or your product can be promoted on other
marketplaces
26. KEY AREAS FOR ALL
• Customer Experience
• Usability & Design
• Analytics
• Multi-channel
• Crowdsourcing
• Rates & Reviews
• Gamification
28. 4 Phase
• Phase #1 – Software & Structure
• Phase #2 – Get Social and Turn on the Tap
• Phase #3 – Broaden Your Base
• Phase #4 – Broaden Your Horizon
*David Bain’s 4 phases - 26 weeks plan Digital Marketing, for video and copy click here
29. Phase #1 Software & Structure
• Selecting your Host
• Selecting your CMS; Content Management System
• Free CMS tools: Weebly, Squarespace, Wix, Wordpress
• Getting Your Design Right
• Tracking, measuring and testing
• Split Testing
• SEO
31. Phase #2 Get Social and Turn on the Tap
• Publishing Quality Content Consistently
• Find quality outsourced writers
• Syndicating Your Content Far And Wide
• How to Test Your Metrics with PPC
• Owning Your Social Brand
• Managing Your Reputation
32. Tips
• Register to Social media directories
• Check your brand name availability – Knowem.com
• Sync your social profiles - Hootsuite
• Manage your reputation - Google Alerts
• Monitor your brand and competitors - Socialmention
• Make it visually rich – Fotolia, buy affordable images
33. Phase #3 – Broaden Your Base
• Analyzing Your Competitions Backlinks
• Blogger Outreach
• Guest Blogging
• Affiliate Marketing
34. Tips
• Drive more traffic from different channels
• Get links to your site from certain authorities
• Quality Ranking should be 30 and above
• Start blogging – buzzsumo.com is a great tool to find and
double check your content idea
35. Phase #4 – Broaden Your Horizon
• Publish Rich Content
• Relevant content will increase your conversion and natural traffic
• Podcasts, ebooks, interviews with industry experts
• Kindle ebooks
• Ipad magazines
• Also good strategy to collect user database
• Professional look of published material
• Slideshare – whitepapers, presentations
43. Deliverable
• Presentation
– Your business description
– Your Marketing Strategy – with % on traditional and digital, why
– Which Digital Marketing steps, with a timeline, if possible add
also allocated budget
– Prep Time: 30 min
– Presentation time: 10 min, max 10 slides
Editor's Notes
Why are we talking about Digital
What is Digital
Why Digital presence is important
= they are all linked
Choose the right marketing strategy for your business model
Mobile is not only another channel or tool, it is personal device that became our 3rd arm, 3rd ear, 3rd feet, 3rd eye and 2nd brain
Mobile – is not just a channel, or set of devices and media, but reminds us that the digital and the physical, the local and the global, are not separate but coexist simultaneously. It is “mobile” that is the catalyst driving most thinking around “multichannel”, “omnichannel”, “integration”.
Consumer Experience – of which ‘content (marketing)’ is arguably a part, is more than just making things look, or feel, better. It is a fundamental cultural and philosophical change for most businesses and, perhaps, the most important source of competitive advantage in the future. It is the most important part of what ‘marketing’ as a function should deliver if marketers are able to rise to the challenge.
