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Sf product camp
- 1. Product Camp South Florida – June 8, 2013
What’s In Your PM Tool Box
Bryan Benilous, Education Product Manager, Citrix
- 2. © 2013 Citrix | Confidential – Do Not Distribute
Product Management Methodologies
• Agile – How to build a product in 2 weeks…and take a year to fix it
• Pragmatic Marketing – Nothing Interesting Happens In The Office
(NIHITO)…but I can’t travel because of budget cuts
• PMP – Great…but I’m a Product Manager not a Project Manager
• Six Sigma – How to find efficiencies…and layoff people
• Stanford D-School – How to dream up great products…that may never see
the light of day
- 3. © 2013 Citrix | Confidential – Do Not Distribute
Topics for Discussion
• Ice Breaker – What is your Horror Story?
• What are the best takeaways from the various PM methodologies?
• What methodologies are most complementary to others
ᵒConflicting methodologies?
• How do you modify methodologies to fit your scenario?
• How do you get executive buy-in for your methodologies?
• What is in your Tool Box?
- 4. © 2013 Citrix | Confidential – Do Not Distribute
My Personal Tool Box
• Personas
• Bullseyes
• Radars
• Journey Maps