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2. CEGucci, the fashion house that’s synonymous with sexy
Italian glamour, puts its gilded insignia on a luxurious
makeup collection. See it here, first; By Judy Bachrach
I
Audrey Hepburn
with a Gucci bag in
Rome in the 1960s
Perfectly drawn red lip.
topped with a slick of
tangerine gloss are inspired
by models of the ‘70s.
Goat-hair coat and bikini
top by G ricci. Makeup colors:
Luxurious Moisture-Rich
Lipstick in Iconic Reel and
Vibrant Demi-Glaze Lip
Lacquorin crushed coral by
G ucci - Model: Ola Rudnicka.
These pages: Makerip. Pat
McGrath: hair. Jimmy Paul of
the Bumble and Bumble
saInt,: manicure, Bernadette
Thompson- Prop stylist:
Lisa Gwiiliam. Fashion
editor: Paul Cavaco. Details.
see Shoppiiti Guide.
Jacqueline Kennedy
Onassi scarF ies the Gucci
bag named after her
in New York City in 1970.
IjzaMinne I
with a Gucci
bag and Joel
Grey 1972
Red Stewart and
Bn I Ekiand with
Gucci luggage
in etOlOs
Sophia Loren outside
the Gueci boutique in
Rome in the lgms
4
—-4
e
“4
Jodle Foster
skateboards
In Gucci
loafers In
Los Angeles
in 1977.
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ucci women. Take a moment to picture them: stepping off a Riva in Portofino, stridin
down the Via Tragara in Capri, reclining aprés-ski in Cortina. Historically, the wom
en drawn to that famous name, as is true today, often had household names of th&
own: Onassis, Radziwill, Bergman, Hepburn, Princess Grace, even Princess Elizabeth
before her coronation. The list is a who’s who of midcentury glamour and aristo
cratic confidence with an Italian accent. And those were the years when the merest
suggestion of wealth, luxury, and ease often came with interlocking G’s. The shoes,
handbags, and scarves were emblematic of Italy in the postwar era, when the country
itself seemed to evoke an ancient beauty, at long last revived.
Now Gucci is translating that Italian glamour into a makeup line. In a single burst,
nearly 200 products (including eight makeup brushes) have appeared. And the famed
double G’s that were once the province of the elite have (continued on 154)
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3. Metallic blue eyes celebrate
glam rock; patent-leather red
11135 deliver the requisite
glamour. McGrath brushed
baby blue shadow across
the lids and blended navy
blue in tile creases and at
the outer corners.
Leather tires:; and bag attn p their
[toots by Gn;cci. Makeup colors:
Marjiretic Shadow oLlaci Lii Oceait
Rhapsody by Gucci. Details. see
Slioripiirg Guide.
To make a ‘SOs look feel
fresh, McGrath stretched
black liner far past the
outer corners.
Silk d ross em bell is [icc1 air Is
glass, plastic. arid metal
ny Gucci. Makeup colors: /
Power Lirtiiicl Liriorin
conic Black and Audacious
color-Intense ljpstick i j
ti Magnolia Pink by Gucc I. , , -
Model: Nadja eondor. //Details, see Shopping Guide.

4. (Continuedfrom page 150)
been stamped on compacts “in very
polished, shiny gold...done in real
metal,” says Frida Giannini, Gucci’s
creative director. The gokl insignia set
in unflinching black harks back to the
storied past, “the richness and the lux
uriousness of the brand,” she explains.
Underlining that sense of continuity,
Giannini chose Charlotte Casiraghi,
Princess Grace’s granddaughter and
the daughter of Princess Caroline of
Monaco, for the makeup ads.
Giannini, a platinum blonde in lofty
heels, understands exactly who the
ideal customer is: someone like her.
Gucci is identity, and the makeup it’s
the result of her desires. “I’m a woman
who respects women,” Giannini says. “I
put something of myself in what I do.
I talk about women’s rights, and I talk
about intelligent women, I’m talking
about women who are not interested
only in showing their tits:’
That woman has a burning ambi
tion in her heart and a fiery gloss on
her lips what Giannini calls “the final
touch on a definition of a look:’ In an
effort to convey confidence and pow
er, and those almost mythic qualities
of the Gucci woman, through makeup,
Giannini melded her own taste with
inspiration from the house’s archives
and from some of the great faces ofthe
‘OOs and ‘70s: AnjeIica Huston, Jerry
Hall, Veruschka, Lauren Hutton, Jane
Birkin—their eyes cur
tained by thick false eye
lashes- (The line includes
a mascara wand featuring
small bristles and tiny
paddles that dispense lots
of color and yield a simi
lar effect.)
With inspiration firm
ly in place, Giannini
turned to superstar make
up artist Pat McGrath to
curate the line, “I might have made up
300 or 400 colors;’ McGrath recalls.
“So my main thing was editing the
colors:’ By editing, she means dis
missing or refining certain hues or
ingredients. One lipstick shade under
went 75 different incarnations before
Giannini was satisfied. As McGrath
puts it, “The iconic colors are really
the colors Frida loved:’ And it is the
eyes that rule, Giannini says- In fact,
whenever Gucci stages a fashion show,
she is invariably “very obsessed about
makeup on the eyes, because to me, it’s
the defining look of the woman;’ she
says. Foremost among the colors is a
double G’s.
deep, iridescent peacock
hue that Giannini calls
ottanio (Italian for teal),
which emerges in shad
ows, eye pencils, and even
mascara. In the Gucci
palette, there is also gold,
matte black, and a gilt
tery bronze. These were
all transformed into eye
shadows; they, too, are
stamped with webs of
Everything reflects Giannini’s pas
sion to convey feminine confidence.
Eye shadows are labeled Magnetic; the
nail polish, Bold. Liquid liner is called
Power. There is nothing hidden in the
Gucci message. And there is nothing
timid about the Gucci woman.
Magnetic Color Shadow Quad
inCosmic Deco
When Gucci does ‘military,”
it’s an extremely
glam version. Case in point:
the ahinimery olive
in this smoky-eye palette.
Lo o Makeup
Eye shadows, lipsticks, glosses,
and more—all in weighty black-and-gold-
metal packaging embossed with
inter ock ng G’s A taste of indulgence
small enough to tuck into a purse
—ALEXANDRA TUNELL
Audacious
Color intense
Upeticks
in (from top)
Rose Dragée.
Iconic
Red, and Begonia
The Insanely
opaque color, the
deeply embossed
logo—lipstick
doesn’t get
more luxurious
than this.
Lustrous Glow
Foundation
The Cocci look is skin
so glowing it’s almost
gold, and this
foundation delivers
that sheen.
Power Liquid Liner in
Iconic Black
it glides on exceptionally
smooth and
leaves a glossy finish.
impact Longweaz
Eyepencii in iconic
Ottanio Be advised: You
have 30 seconds
to smudge this sexy, deep
teal pencil before It sets.
Vibrant Demi-CisisLip
Lacquas In Royal Petunia
(top) and icceic Red
The color you see is the’
color you get
with these shiny, long’
lasting glosses.
These cat eyes are more panther
than house tabby. In this
smoldering version, an outline
of black shadow is extended
all the way to the end of the
brow and topped with
shimmery emerald shadow.
Wool blazer ar,d leather slsrt by
Cocci. Makeup colors:
Magnetic Shadow ouacl in
Aquama,ine Dream and
Vibrant Demi-Glaze Lip LacqLier
in Innocent Peony by 000eL
Model: Mariana Santana -
Details, see Shopping Guide.
“I’M VERY
OBSESSED
ABOUT MAKEUP
ON THE EYES,
BECAUSE TO
ME, IT’S THE
DEFINING
LOOK OF THE
WOMAN:’
Cue0,
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