2. Overview and Character Intros
Stories Warm Up
The Art of Storytelling
What’s My Story?
Storytelling and OCD
Debrief
3. A Simple Story
› Take a few moments to re-live your day so far
› Identify a few significant elements or events that
would be part of a story about your morning
› Take 2 minutes and jot down your “morning
story” as if it were going to be included in your
biography
4.
5. Heads down. Listen to this story
http://www.youtube.com/watch?v=hBe0VCso0qs
Heads up
List 4 or 5 key elements of this story
6. Inherently human,
relational behavior
Universal across
cultures and
history
9. Create an experience in narrative and
images that evoke emotional response
and shape how we connect to others
Stories:
› Characters
› Symbols
› Plot
10. Setting
Call to Action
Initial Success
Central Crisis
Final Ordeal
Final Union/Resolution
12. Analyze
› Helps deconstruct a situation or issue
› There is no final ordeal or prize
Generate
› Stimulates thought and create ideas
› Focus on crisis and ordeal
Persuade
› Communicates convincingly, leads to action
› Emphasizes final union, a clear outcome
13. Assumption: people are rational beings
Reality: unconscious mind dominates
Power of stories:
› Convey emotion and create connection
› Appeal to instinctual human dimensions
› Touch core source of our mindsets
› Facts are meaningless without stories providing
context and generating empathy
14.
15. Take 3 minutes to consider the question: “What is your
greatest weakness?”
Pair up and take turns sharing your story (2 minutes each)
While your partner answers, jot down the story elements
that stand out to you.
Take 2 minutes to share thoughts with your partner.
Partner with another pair and choose one person from
each pair to tell the story of their partner’s greatest
weakness, to practice the art of retelling a story.
Rate each story based on inclusion of story elements and
excitement level.
16.
17. Objective:
› Appreciation for how storytelling can be
effectively applied to OCD’s mission
marketing materials
18. Working the Pitch:
› Step 1: Individual Brainstorming
What are the story components?
› Step 2: Group Pitch Development
How are we going to tell the story?
› Step 3: PITCH!
Tell the story
› Step 4: Reflect
19. Recap our plot today
Stories are one of the best methods to
communicate our view of reality to and
build connections with others
Plot structure and character elements
help your stories be more
relatable, engaging, impactful and
memorable
20. Resolution
Initial Success
Final Ordeal
Call to Action
Central Crisis
21. “Stories help us smooth out some of the
decisions we have made and create
something that is meaningful and
sensible out of the chaos of our lives”
Others who don’t know you well gain a
deeper understanding through your
stories of who you are and what makes
you tick
Editor's Notes
Ok, now to get everyone’s juices flowing…lets do something fun.
We are all storytellers. We learn thru stories. Anthropologists, psychologists. Retain info better.
Stories are ultimately a social and emotional experience.
Stories are ultimately a social and emotional experience.
Traditional story structure in 3 parts, or 3 acts. Or Freytags 5 act structure.Nancy Duarte (mapping of Steve Jobs and MLK speeches)Give people a point of the story, and details that help them remember it and tell the story to others. Story needs a rhythm. You can create it with structure AND delivery.
Unconscious mind controls 95% of our behaviorCognitively, we have three types of minds (lizard, mammal, human)Mammal brain makes decisions, human brain rationalizes it
People will believe most what they tell themselves. Stories help you shape and frame what they will tell themselves.
Dan McAdams, a Northwestern University psychology professor who has studied storytelling for more than 10 years, told a publication for the American Psychological Association this quote.