Lawyers and Social Media - Personal Branding for Law Students (University of Glasgow Law School - Diploma in Legal Practice 2014)
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Brian Inkster provides the Diploma in Legal Practice Students at the University of Glasgow Law School with an insight into the benefits of using social media. How they can become a bigger fish in the internet pond by using Twitter, LinkedIn, Google+, Pinterest, Ello and not necessarily Facebook. How they should blog to further their career / personal brand and maybe even consider YouTube. Brian Inkster outlines the success his law firm, Inksters, has achieved through social media.
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Lawyers and Social Media - Personal Branding for Law Students (University of Glasgow Law School - Diploma in Legal Practice 2014)
- 1. University of Glasgow School of Law Diploma in Legal Practice 16 October 2014 Lawyers and Social Media Personal Branding Brian Inkster @BrianInkster
- 3. Do you know who this is?
- 4. Stuart Baggs – The Brand?
- 5. You are a small fish
- 6. The internet is a big pond
- 7. How do you get noticed in that pond?
- 8. “Most lawyers are pathologically late adopters of IT. Despite promising, early successes, until the worth of an emerging technology is proven beyond reasonable doubt it will not generally be embraced by the legal world” Richard Susskind
- 16. Do you have your own website/blog?
- 17. Will you be found on Google?
- 19. lawyerinthemaking.co.uk lawesomemoirs.wordpress.com www.londonlawmap.com matthewhopkinsnews.com
- 22. 2011 legaleaglemhm.wordpress.com proutdejure.info scotslawstudent.wordpress.com
- 23. How do Inksters use social media?
- 24. Platforms Twitter LinkedIn Facebook Google+ Pinterest YouTube
- 35. Three Twitter Stories 1. A new Job for my sister-in-law
- 36. Three Twitter Stories 1. A new Job for my sister-in-law 2. Free VIP tickets to the Pogues
- 37. Three Twitter Stories 1. A new Job for my sister-in-law 2. Free VIP tickets to the Pogues 3. “The only solicitor I know in Scotland”
- 43. Twitter Tips • Think before you Tweet • Communicate & Collaborate • Create opportunities • Reach people you would never know • Don’t just broadcast • 50% - Link to content (not just your own) • 30% - Converse with others • 10% - Self promotion • 10% - Personal Hobbies • Show a little bit of your less serious side - Be Human
- 47. Facebook
- 48. Twitter
- 55. Press Releases Legal Articles Webinars Podcasts Guest Blog Spots Also on other websites
- 56. Result = a bigger fish in the internet pond
- 57. “Clearly, and the data in your post makes this point many times over, young lawyers need to teach themselves how to use social media for their careers. They cannot wait for their firms to catch up–not if they wish to build self-sustaining practices, not if they wish to survive this economy and the coming revolution in the delivery of legal services.” Betsy Munnell commenting on Law Firm Twitteratigate at The Time Blawg
- 58. Brian Inkster Inksters 142 St. Vincent Street Glasgow G2 5LA Also in Inverness, Wick and Portree 0141 229 0880 brian@inksters.com inksters.com/brian twitter.com/brianinkster linkedin.com/in/brianinkster