Take a look at how Blockchain Technology is being applied by the Insights.Network Company to completely disrupt the Data Brokerage Industry by returning ownership and profits from Corporation to Consumer. Email Brian, bg@insights.network to find out more.
9. Network Effect - Requesters And Providers
INS
Ecosystem
Tokens
Existing $200 billion + Data
Brokerage Market
Requesters Providers
More providers
drives more requests
More requesters drives
more providers
Token
Issue
10.
11.
12. Central Network Abusive Data Exchange Corporate Profits
Distributed Network Trustless, Instant Consumer Profits
Let’s Review Key Concepts
13. Insights on EOS Test Net INS Rewards on iOS
GO LIVE!
Coming Soon
Technical Roadmap
Hi Everyone,
I’m gonna talk a little bit today about analyzing an archaic industry and showcasing how blockchain technology will turn this industry completely upside and create a transfer of wealth from the traditional corporation directly to the consumer.
The industry I’m referring to today is the data brokerage industry. We’re creating a platform called the Insights Network to built on blockchain technology and issuing our own cryptocurrency called INS to fuel it. But first I’ll give you a bit of background on myself > next slide
My name is Brian,
So here are a few screenshots of just some of the data the Acxiom has stored on me. Here we see some pretty invasive data they currently have on me and sell in reports to their partners. My date of birth, my household income level, how many credit cards I own, and the car I drive. They also seem to believe I have two children. I’m pretty sure I have zero children so unless they know me better than I know myself we see some incorrect information here...Now if you take a close look here they
With advances in blockchain technology, it’s now possible to securely store your profile information in distributed networks such as IPFS, and maintain complete control and ownership over it.
Those 1500 data points we discussed that Acxiom has on you, you can actually store yourself in a network.
So that’s our goal > transition slide
Only you would have access to this information, and it’s possible for market researchers to approach you directly based on a set of demographic requirements the researcher would have.
With Smart Contracts, we’re able to now facilitate the transfer of this data directly to market researchers and instantly reward you with tokens without any company or individual acting as a medium for the exchange.
This has several benefits for the requesters as well.
Requesters want to be able to collect data that is:
Relevant. They want to be able to gather data from specific populations, for example, only those between the ages of 20 to 35.
Trustworthy. The data that is collected is free from fraud. That is, the data is collected from targeted providers who have provided their data honestly. For example, requesters expect their surveys to be answered truthfully by their target demographic, and not say, a bot.
Timely and convenient. Requesters should be able to get answers to their questions quickly without worrying about the details of how to reach their target demographic.
All of these results are verifiable on blockchain ledgers. Any poll that are run, the results are guaranteed and fully transparent. No one’s personal information is ever passed along the blockchain, only demographic sets necessary to the market researchers is acquired.
Design
Under secure ID show locally owned device or distributed infographic
Under Token Exchange show token logo
Data ledger logo
What Does This Look Like For Consumers: What Does This Look Like For Data Collectors:
Trustworthy. The data that is collected is free from fraud.
Blockchain verifiable results both public and private
Incentivized Consumers who own and control their own data
Affordable for people who want to perform market research
Fully Secure
Low Fee Micropayments using smart contracts
The way we’re going to do that is by issuing our own token to fuel the ecosystem > transition slide
Talk about the Token, the importance, and using the token to incentivize the initial mass migration of data into the distributed network.
We’re issuing our own token to fuel the mass importation of data into the network. This is something the token model is most effective at doing. We’re dedicating 30% of our fixed token supply to early adopters to our platform. So if you’re importing your demographic data into the platform and creating verified profiles, you’re going to receive INS tokens as an incentive. The Insights Network Company can actually run real market research and surveys on our own for these early adopters, incentivize them to answer, and publish reports on our own. Early market research partners can do the same.
Let’s take a closer look at how this network effect works and who the participants are >> Next Slide
We have what we requesters, explain what they are. And we have the providers, this would be you.
This is the flow of activity between requesters, the smart contract, and the providers. As you can see, we have incentivized the initial growth of the provider network, by offering the 300 million tokens for the initial user base to grow over the first 3-5 years.
Explain how we pair requesters to provider demographics
As the provider network grows, and the data sets become more complete, the requester network, who we have also incentivized to get started on the platform, will begin to allocate the existing demand we know exists in the 200 billion $ + / year industry over to our token model, in return sending more coins back to the providers, who can then redeem them for brand rewards, cash out for currency, or simply send them to friends via our wallet.
We are performing our own market research surveys on our audience as strategies for releasing tokens into the network. We will be publishing the information or should i say insights we receive from the users.
Now let me walk you through how this works. Let’s start by creating a profile >
Profile, Wallet, Surveys, Results, Rewards
Let’s start by how you make a profile. Insights does a quick ID check on sign-up, and once you’re cleared you enter our decentralized zone. As you may notice you’re incentivized with a small amount of tokens to input your basic personal information. This information is stored locally.
Profile, Wallet, Surveys, Results, Rewards
Let’s start by how you make a profile. Insights does a quick ID check on sign-up, and once you’re cleared you enter our decentralized zone. As you may notice you’re incentivized with a small amount of tokens to input your basic personal information. This information is stored locally.
Built on top of the EOS blockchain. Explain key benefits of building on EOS
Review differentiations and level of impact
Joanne maybe design arrows pointing from the top times to the bottom?
Conclusion discuss upcoming legislation / regulation breaking down the existing industry. This is just the beginning.
70% of large organizations already purchase external data and 100% will do so by 2019