1. Top Hits:
The Boston Globe
Miami Herald
Pittsburgh Post-Gazette
The Arizona Republic
The Denver Post
Peoria Journal Star
The Patriot Ledger
El Paso Times
The Springfield State
Journal-Register
WorldNetDaily
Fall River Herald News
Hawaii News Now
The Corning Leader
MetroWest Daily News
Rockford Register Star
The Canton Repository
Utica Observer-Dispatch
The Holland Sentinel
Total Placements: 3673
Total Reach: 91,994,602
Total Ad Value Equivalency: $1,146,110.79
Trusted Original Content
Reaching millions through guaranteed media placements.
Case Study: Security Equipment Corporation
About the client: Security Equipment Corp. is the
family owned and operated manufacturer of the
No. 1 brand of pepper spray worldwide.
The company is
backed by 40 years
of experience in the
personal and pro-
fessional security in-
dustries.
Goals: Increase con-
sumer awareness
about the benefits of
the company’s exten-
sive catalog of secu-
rity and safety
products.
Solution: NewsUSA’s
staff produced and dis-
tributed a series of
three news feature ar-
ticles designed to pro-
mote Security
Equipment Corp.’s products. The cam-
paign focused on home security products
and personal protection products.
Results: The three stories produced and distrib-
uted by NewsUSA generated over 3,600 media
placements, both online and in print. In addition,
the three articles combined to reach over 90 mil-
lion readers nationwide.
“As a first time user of NewsUSA,
I was pleasantly surprised not
only with the number of place-
ments we got, but the quality of
the placements. Our content
was placed in high profile publi-
cations that we wouldn’t have
been able to afford if we had to
buy traditional advertising
space. And the way the content
was written, it came across as
editorial, which really drove the
important safety tips home for
readers.”
– Marisa McKay, Marketing Manager,
Security Equipment Corporation