5. PROBLEM UNMET NEED
• Athletes look for anything that supplies a competitive edge
• Gear that stands out sells better
• Athletes interest in equipment peaks when it could possibly make them better
6. THE INFINITI CLEAT
(SOLUTION)
• Completely new cleat concept
• Allows athletes to put more weight on toes
• No other cleat provides this type of agility
7. SOCIAL RESPONSIBILITIES
• Give back to Falls Church High School
• Attracts more talent
• Falls Church Youth League
• Competitive advantage for Jaguar athletics
8. THE INFINITI BUSINESS
(DESCRIPTION)
• Sell sock with separate toe along with cleat
• Unique cleat design makes it so customer must buy sock
• Profit margin on sock is extremely high
• Athletic socks are sold at around $15
• We can bundle socks with cleat
9. BUSINESS MODEL
Definition of one unit
One cleat and 3 socks
Economics of One unit
(cleat)
Economics of one unit sock by 3 Total
Selling Price 70 (Cleat) 7.20(one sock) X 3 = 21.60 91.60
• Cost of
Materials
20.00 .45(one sock) X 3 = 1.35 21.35
• Cost of
Labor
0 0 0
• Other
Variable
1.00 .50(one sock) X 3 = 1.50 2.50
Total COGS 21.00 .95(one sock) X 3 = 2.85 23.85
Contribution
Margin
67.75
Monthly Exp/ Con
Margin
Break Even Units
$50,754.17/$67.75 749.13 750
10. MARKEY ANALYSIS
Market Statistics
Industry Name: Football Cleat and
Sock Industry
Annual Industry
Sales:
1.25 Billion
Description of Target Consumer
Demographics:
Athletes ages 13-22 who play
football or lacrosse
Geographics:
We will sell in the US where
football and lacrosse are played
Psychographics:
Customers will want to buy our
product because they are
looking for the competitive edge
in their sport.
Buying Pattern
Target Market Size
Pop of
geographic
area
316,000,000
Pop of target
market
22,436,057
Market Size 1.25 billion
