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Case study analysis on nike corporation presentation 2018

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Globally this is a market in which brand is all-important, dominated by 'the big three' -- Nike, Reebok and Adidas. These companies have succeeded in evolving their products into lifestyle icons for millions of consumers across the world.

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Case study analysis on nike corporation presentation 2018

  1. 1. Welcome to My Presentation Name: Mi-Raz Hossain ID: 151-401-053 Semestet : 9th Batch: 40 Major : HRM Shanto-Mariam University Of Creative Technology
  2. 2. Course Teacher : Ahsanul Islam HoD Department Of Business Administration Course Name: Strategic Management Course Code: MGT-3307
  3. 3. Presentation Topic Case Study On Nike, Inc “Strategy in Action”
  4. 4. Nike
  5. 5. Nike is without a doubt one of the world’s top sports and fitness companies, and has a legacy which dates back to 1962 when they first arrived on the scene under the name of Blue Ribbon Sports. Today Nike is known for their top of the line sports apparel and athletic shoes.
  6. 6. History:- • Nike is an American multinational corporation that is engaged in the Design, Development, Manufacturing and Worldwide Marketing and Sales of:-  Footwear Apparel Equipment Accessories and Services
  7. 7. • Nike was founded in January 25, 1964 • Headquarters :- Beaverton, Oregon , United states • Founder:- Bill Bowerman & Phil Knight • CEO:-Mark Parker
  8. 8. Brand Ambassador
  9. 9. LOGO • Nike's SWOOSH represents motion and speed . • It is not a 'checkmark' as thought by most of the people.
  10. 10. TAGLINE • The phrase was actually inspired by the final words of a criminal who demanded the penalty after committing two murders in 1976..
  11. 11. Products:- • Nike produces a wide range of sports equipments • Their first product was TRACKING RUNNING SHOES • They currently also make Shoes, Jerseys, Shorts, Cleats, Base layers etc. for wide range of sports including Baseball, Ice hockey, Tennis, Soccer, Basketball and Cricket
  12. 12. Financial Performance & Direct Competitor Comparison NIKE Addidas PVT1 PVT2 37.32B 11.75B N/A N/A 0.85N/AN/A1.613.86EPS N/A180.40MN/A684.65M1.91BNet Income 1.01%N/AN/A7.84%13.01%Operating Margin 40.44%N/AN/A47.27%46.28%Gross Margin 272.87M3.53B1.64B14.21B19.01BRevenue 5.00%N/AN/A18.70%7.70%Qtrly. Rev. Growth 263.39MMarket Cap: Industry
  13. 13. Recommendations & Projections If I had to give any recommendations, I would tell the people at Nike, Inc. to continue doing what they are doing as far as coming up with new designs, quality sports apparel and footwear, getting the right players to endorse them, and run the same marketing campaign until it has run its course, then switch it up.
  14. 14. The End
  15. 15. References NIKE, Inc. (2010, September 18). Nike, inc. Retrieved from http://www.fundinguniverse.com/company-histories/NIKE-Inc-Company-History.html Yahoo Finance. (2010, September 18). Nke competitors/nike, inc. common stock stockyahoo! finance. Retrieved from http://finance.yahoo.com/q/co?s=NKE Kell, J. (2010). Corporate news: nike's quarterly profit jumps 53%. Wall Street Journal. (Eastern edition). New York, N.Y.: Jun 24, 2010. pg. B.4, 411(00999660), Retrieved from http://proquest.umi.com/pqdweb? did=2065199041&sid=1&Fmt=3&clientId=18417&RQT=309&VName=PQD doi: 2065199041 Lahart, Evans, J., K. (2010). Ahead of the tape. Wall Street Journal. (Eastern edition). New York, N.Y.: Jun 23, 2010. pg. C.1, 379(00999660), Retrieved from http://proquest.umi.com/pqdweb? did=2064598751&sid=2&Fmt=4&clientId=18417&RQT=309&VName=PQD doi: 2064598751

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