1. Inside
The Adhesive and Sealant Council, Inc. ... Where the Industry Meets Winter 2004
7979 OLD GEORGETOWN ROAD • SUITE 500 • BETHESDA, MARYLAND 20814 • PHONE (301) 986-9700 • FAX (301) 986-9795 • WWW.ASCOUNCIL.ORG
THEADHESIVEANDSEALANTCOUNCIL,INC.
Please route to:
_____________________________________
Executive Update ...................................................... 2
Professional Development .......................................... 3
Growing the Industry ................................................ 5
ASC News ................................................................ 6
Industry Education .....................................................
Calendar of Events .................................................... 8
AN INFORMATION RESOURCE FOR AND ABOUT THE ADHESIVE AND SEALANT INDUSTRY
From the Chairman
Larry Owen, Chairman
On February 5–6, the ASC Board of
Directors met outside of Washington, DC
to discuss ASC’s strategic direction and
how it can continue to bring value to its
members. Representing the organization’s
diverse membership (large and small
manufacturers and suppliers), the ASC
Board is uniquely qualified to identify
trends and industry responses to them.
In addition to reviewing ASC performance in several key
areas, the Board reviewed trends that have been occurring in
the industry and the resulting challenges and opportunities
we’re likely to encounter in the future.
ASC Performance
Due to responsible fiduciary planning by the ASC staff
and the enthusiastic support of our member volunteers, the
Council finished 2003 well ahead of budget and solidly in
the black. Member support and participation are directly
linked to the success of this association. We thank each and
From the President
Richard Barry, President
“How will ASC be impacted by
changes that will occur in the
industry in coming years?”
As part of a half-day exercise to under-
stand the future governance role of the
Board and its Directors, each ASC Direc-
tor was asked to develop an individual
response to this question. During the
recent Winter Board meeting in Washington, DC two gov-
ernance facilitators organized the collective opinions and
engaged the ASC Directors in an energetic discussion on the
impact to the Council.
So what were the top changes identified by the Directors?
By far the most cited change was the impact of the indus-
try becoming increasingly global. As a result, Directors felt
ASC must actively seek out more cooperation with other or-
ganizations—particularly with international associations and
groups. Over time, actions of this kind will help to bring a
broader industry scope and expanded value to our members.
every one of you who have stepped up to help make your
ASC a stronger trade association.
The Board is pleased with the work of ASC’s dedicated
staff in providing a wide range of services to meet the needs
of companies both large and small. The staff will continue
to create awareness of those available services and to identify
new opportunites that will be of value.
Building the Industry
Members of the Board whose companies are participat-
ing in the Building the Industry (BTI) program heard an
update on the tremendous progress this initiative has made
in recent months. Now that the coalition has selected 13
target markets with a high potential for penetration by
adhesives and sealants, BTI is forging ahead with an aggres-
sive marketing plan to begin educating end-users in these
selected industries. In the coming months, the group will
roll out a creative “public” name, tagline, and logo for the
BTI program (to be perceived as more meaningful to our
target audiences), and begin placing educational articles in
major end-user publications.
A second common theme was in the impact of compa-
nies continuing to consolidate and resources becoming
more scarce. Since ASC’s progress is very much dependent
on its volunteer “member workforce” this has on-going
implications on the capabilities of the Council in the future.
To respond, Directors felt the ASC would (1) need to offer
more specialized programs for the diverse membership,
(2) need to consider bringing in new classes of members and
(3) be alert to changing member needs in the focus of gov-
ernment relations and in professional development programs.
The third theme centered around the slowing growth of
the industry in North America. Here the suggested ap-
continued on page 4
continued on page 2
2. Executive Update
Winter 2004
The Adhesive and Sealant Council, Inc.
7979 Old Georgetown Road, Suite 500
Bethesda, MD 20814
Phone (301) 986-9700
Fax (301) 986-9795
www.ascouncil.org
Editor: Brian M. Berger
Catalyst (ISSN 1083-3919) is a publi-
cation of The Adhesive and Sealant
Council, Inc., a nonprofit trade asso-
ciation of adhesive and sealant manu-
facturers and industry suppliers.
Readers are welcome to copy articles
for internal distribution only, provided
that the source is noted. Comments,
suggestions, and contributions are
encouraged.
ASC BOARD OF DIRECTORS
Chairman: Lawrence T. Owen, Franklin International
President: Richard A. Barry, The Adhesive & Sealant Council, Inc.
Treasurer: Alan R. Longstreet, H.B. Fuller
Past Chairman: David H. Jackson, Apollo Systems, Inc.
John B. Ali, Bayer Polymers, LLC
Lester G. Burch, Sashco Sealants
David Burger, 3M
Charles F. Call, Jr., National Starch & Chemical, Company
Julian Colquitt, Henkel Loctite Corporation
Gary Delzell, Bostik Findley, Inc.
Thomas C. Eckhardt, Arizona Chemical Company
James V. Hartlage, Jr., Accumetric LLC
Scott E. Johnson, Air Products Polymers L.P.
Richard W. Johnston, Sovereign Specialty Chemicals, Inc.
Robert A. Lefelar, Clifton Adhesive, Inc.
Gerald Leumann, Collano AG
William Magee, Rohm and Haas Company
Richard Maxwell, Forbo Adhesives, LLC
David Parry, ITW Performance Polymers
Kay N. Peters, Evans Adhesive Corporation, Ltd.
Elizabeth A. Potts, Ashland Specialty Chemical Company
proach was quite clear—ASC should
organize its members to find other
Building the Industry programs. This
suggestion strongly reinforces the
interest of Directors to have ASC
member companies work together to
build information and grow segments
of the industry. Collective programs
of this type can also help to re-build a
stronger sense of involvement and
“community” for the industry—
something that may have been lost
with the shuffle of managers into, and
out of, the industry.
As a result of this exercise, the
Board has formed three task forces to
look at the issues more closely and
report at an upcoming meeting. One
7979 Old Georgetown Rd., Ste. 500
Bethesda, Maryland 20814
Phone: (301) 986-9700
Fax: (301) 986-9795
www.ascouncil.org
Moving up the
corporate
ladder?
Searching for that
star employee?
If you’re looking for
the best jobs and the
brightest talent in the
industry…visit the
ASC’s Online
Career Center!
Find qualified candidates
and open positions in
the general management,
plant operations, R&D,
technical, and sales and
marketing fields.
Best of all…it’s
absolutely free.
To access the ASC’s On-
line Career Center, log onto
the ASC’s website at
www.ascouncil.org/
careercenter.
strong feeling was that ASC will need
to identify the interests and needs of
members—and non-members—more
thoroughly so the Council can stay
ahead of the value curve.
In the coming months we’ll be able
to share more information on the
strategic actions the Council will be
taking. But, meanwhile, if you have
thoughts on the question at the start
of this message, I hope you will email
them to us so your perspective can be
part of the Council’s direction.
See you in Cleveland!
Richard A. Barry
From the President continued from page 1
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
3. ASC 2004 Spring Convention and Exposition
April 18–21, 2004 • Renaissance Cleveland Hotel • Cleveland, Ohio
“Meeting China’s Challenge”
Tuesday, April 20, 8:00–9:30 am
Patricia Panchak, Editor-in-
Chief, IndustryWeek magazine, will
discuss the intense competition
from China and other low-cost
countries that has forced U.S.
manufacturers to transform their companies from
high-labor-cost, low technology product providers to
high-technology, high intellectual property content
solutions providers. Ms. Panchak will explain how
companies can survive in this environment.
“Lean Six Sigma”
Monday, April 19, 8:00–9:30 am
Michael George of George
Group Consulting describes Lean
Six Sigma, the philosophy and
implementation methodology
for maximizing business growth
and economic profit. Mr. George has worked with
CEOs and executive teams at companies such as ITT
Industries, Caterpillar, ALCAN, Colgate-Palmolive,
Xerox, Johns Manville (A Berkshire Hathaway com-
pany) and Ingersoll-Rand. His primary emphasis is on
the creation of shareholder value through application
of process improvement initiatives including Lean Six
Sigma, Lean Manufacturing and Complexity Reduction.
The industry’s leading suppliers will be on-hand
exhibiting the latest technologies and services.
Sessions and Presentations Include:
Market Trends and a Global Perspective
• Sustainable Building Practices for Achieving Healthy
Indoor Environments
• Reusable Industrial Packaging
• The Adhesive Industry in Mainland China
Advancements in Construction Adhesives and
Sealants
• Aminosilane Adhesion Promoters for Hybrid Sealants
• Silyl-Terminated Polyurethanes with High Strength
and High Elongation
• Advantages of Deep Cross-Section Dual-Cure System
UV Silicones
• Novel Moisture-Curable Epoxy/Urethane Alloys
• Surface Modification of Metal Oxides
• FRP Systems and Adhesives for Strengthening Civil
Engineering Structures
• Green Building
Production Equipment
• The Manufacture of PSA Tapes
• Serial Mixing in the Manufacture of Adhesives and
Sealants
• Additive Selection Dependency on Process Equip-
ment
Management and Workforce Trends
• Practical Strategic Planning for Small Businesses
• Aging Workforce
• Cost Containment Through Outsourcing Human
Resources
Trends in Waterborne Adhesives
• Natural-based Waterborne Adhesives for Packaging
and Converting
• Wetting Additive for Pressure Sensitive Adhesive
• Silica Sols for Waterborne Adhesives
• Water-Resistant Emulsions
Government Regulatory Update
• The Growing Impact of Volatile Organic Compounds
on the Adhesives Industry
And Much, Much More.
• End-User Panel: The panel will provide insight into
the challenges and opportunities end-users face when
selecting adhesives and sealants for their products, the
selection process, and the main factors influencing
their ultimate decision.
Professional Development
Winter 2004 • CATALYST • 3
For complete information and to register online, visit www.ascouncil.org.
Don’t miss the adhesive industry’s premier Spring event.
4. 4 • CATALYST • Winter 2004
Convention Planning Committee
Convention Chair:: Peter Surmak, H. B. Fuller
Jose Briones, Air Products Polymers LP
Gary Delzell, Bostik Findley, Inc.
Steve Hollman, CHEMCENTRAL Corporation
Sue Love, ASI Magazine
Mark Stypczynski, Macco Adhesives
ASC Staff Liaison, Bob Willis, Sr. Manager, Educational Programming
Exhibitors
Adhesives and Sealants Industry Magazine
Air Products and Chemicals, Inc.
Arizona Chemical
Ashland Distribution Company
Chemidex
Chemsultants International, Inc.
Charles Ross & Son Company
Cleveland Steel Container
Cognis
ConProTec
ExxonMobil
Degussa Corporation
The Dow Chemical Co.
Dynasol
INSA
Forbo Adhesives, LLC – Synthetic Polymers
GE Silicones
Gelest Inc.
Interfibe
International Specialty Products (ISP)
Kaneka Texas
Lubrizol
PINOVA, A Division of Hercules
Sartomer
SpecialChem
Super Brush
TAH Industries Inc.
Troy Corporation
(partial list as of 2/23/04)
The ASC would like to thank our sponsors for their generous financial
support that contributes to the success of the 2004 Spring Convention and
Exposition!
• Arizona Chemical Company, Pocket Guide
• ASI Magazine, Kick-Off Breakfast and Featured Speaker
• Caraistar Composite Container Division Fun Run/Walk T-Shirts
• Forbo Adhesives LLC, Final Program
• GE Silicones OSi Specialties, Coffee Lounge
If you would like to join these convention sponsors and provide sponsorship
support and recognition, please contact the ASC at (301) 986-9700.
THANK YOU!
Most notably, I am pleased to report that this important
program marks the first major initiative the ASC has under-
taken to address where and how the industry can grow over
the next decade. Through the collective efforts of 43 com-
panies, BTI is positioning itself to pursue markets where
there is real growth potential for our industry. If the work
we’ve seen thus far is any indication, this program will have
long-term benefit for the entire industry and achieve results
that will ultimately achieve greater growth and profitability.
Currently, ASC is developing a draft proposal for Phase 2
program that will build upon the deliverables accomplished
in Phase 1. Stay tuned!
Strategic Governance
We have placed our attention on improving our Board
governance so that it is focused on strategic direction rather
than operational management. I am convinced that the key
role for the Board of Directors is to identify issues and
establish a long-term direction for the Council. “Raising the
bar” on the Board’s performance is a process that we began
discussing a few years ago, but has become increasingly
important in recent years as the economy and industry
change at a rapid pace.
During the Board meeting, two governance consultants
led the ASC Directors in discussions about trends in the
industry, changes needed for the Board, and how the role of
each Director is changing.
Industry Trends
The Board discussed a number of important trends that
may impact ASC. Several of these focused on the more
From the Chairman continued from page 1
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
transient nature of the industry and implications to the
Council in delivering on-going value.
Among the many trends the ASC Board discussed at
length, the continuing shift of customers and manufactur-
ing to other regions was at the top. Because the future of
our business is global, the ASC will strive to find ways to
help smaller companies do business in the international
arena and assist larger companies that are already conduct-
ing business globally. To address the top trends, we have
formed three task forces which will advise the Board on the
appropriate strategic actions for the Council.
By taking this strategic approach to issues and challenges
facing the industry, ASC will remain well positioned to
serve the industry and capitalize on opportunities to ad-
vance the industry’s interests.
In order for the ASC to give maximum support to your
company, we encourage your involvement. I hope you will
volunteer your ideas and your time to help make ASC the
benchmark for all other trade associations. If you have ideas
or thoughts about the organization’s direction or programs
please feel free to contact an ASC staff member, a Director
or the ASC President, Richard Barry, at (301) 986-9700.
Thank you for your involvement.
Larry Owen
ASC Chairman
5. Winter 2004 • CATALYST • 5
BTI UPDATE
Top 13 Target Market Segments Selected!
The Building the Industry (BTI) coalition has nar-
rowed the initial list of 250 NAICS Market Segments
down to 13 that will be targeted. These are the 13 mar-
kets identified as having the highest potential for pen-
etration by adhesive products to replace other types of
fasteners currently in use. The 13 market segments in-
clude the following:
• Building – 5 industry segments (residential
remodelers, new housing operative builders (in-
cluding single family and multi-family), framing
contractors, metal window and door, and prefabri-
cated metal building)
• Transportation – 4 segments (heavy duty truck
and bus, auto & light truck assembly, civilian &
military aircraft, and automotive lighting)
• Industrial – 4 segments (manufactured plastics,
laundry appliances, farm/garden/lawn equipment,
sheet metal work)
The committee prepared a Final Report which sum-
marizes the methodology employed in selecting these
target segments. A copy can be viewed on the BTI
home page (www.ascouncil.org/BTIonline/
IncumbFast_FinalRpt.doc).
A separate document providing a brief description
of the BTI target segments is also accessible on the
BTI home page (www.ascouncil.org/BTIonline/
BTI_TargetSegments_Desc.doc).
EWI Joins BTI Effort
EWI (formerly known as Edison Welding Institute) will
join the BTI Program under a special working agree-
ment. In exchange for gaining access to all BTI
deliverables, EWI will provide designated representatives
from ChemQuest and the ASC (acting on behalf of the
BTI coalition) up to 40 hours of consultation service in
such areas as: developing guidelines for non-destruct
testing, finite element analysis, industry design tools,
cost/value analyses, and validation of designer and end-
user perceptions in BTI’s targeted segments. Note that
EWI will be able to share the BTI deliverables with its
own “end-user” clients (it is believed that EWI’s outreach
efforts will aid the industry in communicating the ad-
vantages of adhesives/sealants and will complement BTI’s
own communications activities). EWI’s main representa-
tive is Dr. George Ritter, Senior Research Engineer,
who hopes to participate in some of the technical com-
mittees.
Jerry Perkins (Henkel Loctite) Selected to
Serve on BTI Advisory Board
The votes are in! It was a close race, but Jerry Perkins,
Vice President for U.S. Industrial Marketing, ended up
garnering the most votes and has been appointed to fill
the vacancy on the BTI Advisory Board. The Board
would like to thank all three nominees for expressing
interest in serving.
For a complete listing of all Board members, visit
www.ascouncil.org/BTIonline/BTI_Board.cfm.
What’s Next…
The Coalition is now developing a program name,
tagline, and logo to provide a more relevant and formal
identity to the audiences we intend to target. Other
promotional efforts will include development of case-
study articles and press releases to be submitted to end-
user trade publications, as well as development of BTI
collateral materials later this year.
ChemQuest is conducting a more thorough analysis
of each target segment, which will include: validation of
focus group feedback with designers, engineers and end-
users; value chain analysis; and development of compara-
tive cost models.
The Academia Committee, chaired by Chitra
Subramaniam, Senior Chemist at Dow Corning, will
develop guidelines for future academic programs to be
taught at the college-level to educate the next generation
of adhesive specialists!
The Specifications & Standards, chaired by Peter
Carbutt, Technology Manager at ITW Plexus, will de-
velop a “design and use” guide aimed at assisting engi-
neers and designers in the design and selection of the
best adhesive. The committee will research and docu-
ment examples of torture tests as proof of reliability that
can be used in future promotional efforts
The Design & Test Methods, chaired by Frank
Rosselli, Engineering Services Manager at ITW Plexus
will focus on CAD/CAM enhancements, and help de-
velop guidelines for new non-destructive test methods
and finite element analyses.
A complete listing of all current committee personnel
can be found at the bottom of the BTI home page
(www.ascouncil.org/BTIonline/index.cfm). If your
company is participating in BTI and you would like to
serve, contact Larry Sloan at (301) 986-9700 x111 or
larry.sloan@ascouncil.org.
Growing the Industry
6. 6 • CATALYST • Winter 2004
ASC News
ASC Promotes Larry Sloan to Senior Director, Membership
and Strategic Initiatives
ASC has promoted Larry Sloan to the newly created Senior Director, Member-
ship and Strategic Initiatives position. Since joining ASC in 2001, Larry has
played a vital role in strengthening the organization’s membership services and
building relationships with industry organizations and end-users. Under his lead-
ership, ASC’s outreach to member companies improved dramatically and he has
spearheaded a series of new programs and benefits for members.
Among the most important new areas Larry has undertaken has been the pro-
gram to organize ASC members for strong end-user education and industry
growth programs. These programs, including Building the Industry (BTI), offer
long-term value to Council members.
In addition to his expanded role leading ASC’s efforts in a number of strategic
areas, Larry will continue to oversee the overall membership and marketing activi-
ties of the organization.
Welcome New Members
These new members have joined the Council in recent months:
• ICO Polymers: ICO Polymers, formerly Wedco (an ASC former
member), provides custom processing services for adhesive and seal-
ant formulators. Services include size reduction, blending, and classi-
fying operations. The ASC Member Representative is Mike Bohon,
Regional Sales Manager.
• Meritool: Meritool was founded in 1949. They have primarily been a
manufacturer of ergonomically enhanced hand and power tools, and
offer a line of adhesive dispensing equipment. The ASC Member
Representative is Timm Herman, President.
• Cybertec GSP: Newly formed in 2003, Cybertech GSP supplies vinyl
acetate including homopolymers and vinyl acrylics. In addition, their
products include styrene acrylics, sodium polyacrylate thickeners and
polyacrylic acid thickeners. The ASC Member Representative is Paul
Moore, Vice President, Sales & Marketing.
• Gabriel Performance Products: Manufactures a variety of proprietary
custom products. Gabriel Performance Products primarily services the
intermediates markets for polymers and agricultural chemicals. The
ASC Member Representative is Joseph Barendt, Vice President, Sales
& Marketing.
• Verichem, Inc.: Verichem is a privately held company that is engaged
in the development and manufacturing of industrial antimicrobial
agents for aqueous based systems. Headquarted in Pittsburgh, Penn-
sylvania they provide these industrial antimicrobial agents and pro-
grams on a global basis where the chemical is a component of a fin-
ished or intermediate product and the primary function is to enhance
or preserve that product. The ASC Member Representative is Jodi
Martin, Research Manager.
• Golden Forest Chemical USA: Golden Forest Chemical (USA) Inc. is
a joint venture of Guangxi Luwei Chemical Product Co. and Chi-
cago-based China Industries, (USA) Inc. Develops resins and similar
products for the adhesives industry. The ASC Member Representative
is Ryan Young, Project Manager.
Please welcome these new members when you meet them at an upcom-
ing ASC event.
ASC Makes Two Additions
to its Staff
Bob Willis joined ASC as Senior
Manager, Educational Programming
in October 2003. Mr. Willis is work-
ing with member committees on
developing educational programming
for ASC’s two annual conventions and
various seminars. Mr. Willis’ former
trade association experience includes
World Congress Director for the
Intelligent Transportation Society of
America, Convention Manager for the
American Trucking Association and
Special Programs Manager for the
National Association of Secondary
School Principals. In addition, he
worked as Human Resources Manager
for a private club on Capitol Hill in
Washington, DC.
He can be reached at (301)
986-9700, ext. 104, or at bob.willis@
ascouncil.org.
Brian Berger joined ASC as Man-
ager of Marketing & Member Services
in December 2003. Mr. Berger’s respon-
sibilities at the ASC include: member
outreach and committee work; pro-
motional program development and
implementation; and industry trade
press relations. He most recently served
as Manager of Communications for
the National Retail Federation, a trade
association. Before that he served as
Legislative Analyst at Williams &
Jensen, a lobbying firm, and as Public
Relations Analyst at Fleishman-
Hillard, a communications firm.
He can be reached at (301)
986-9700, ext. 109, or at
brian.berger@ascouncil.org.
ASC’s links page provides
an array of resources for
industry professionals.
Available to members
only, you can access it at
www.ascouncil.org.
You must be logged in as
a member to access.
8. APRIL 2004
2004 Spring Convention and
Exposition
April 18–21, 2004
Renaissance Cleveland Hotel
Cleveland, OH
Waterborne Short Course
April 18–19, 2004
at ASC 2004 Spring
Convention
Cleveland, OH
MAY 2004
ASSEMBLY EAST Adhesives
Panel (ASC/ASI Magazine)
May 5, 2004
Hynes Convention Center
Boston, MA
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
7979OLDGEORGETOWNROAD•SUITE500
BETHESDA,MARYLAND20814
PRSRTSTD
U.S.POSTAGE
PAID
PERMIT#3878
BETHESDA,MD
Calendar of Events
JUNE 2004
“Doing Business in China:
Managing Across the Cultural
Divide”
An ASC/ASI Magazine Seminar
June 15, 2004
Baltimore, MD
2004 Adhesive and Sealant
Leadership Summit
June 20–22, 2004
Hotel Sofitel Mandelieu Royal
Casino
Mandelieu La Napoule (Cannes),
France
SEPTEMBER 2004
2004 Fall Convention and Expo
September 19–22, 2004
Pittsburgh Hilton
Pittsburgh, PA
Urethane Adhesives Short
Course
September 19–20, 2004
at ASC 2004 Fall Convention
Pittsburgh, PA
ASSEMBLY TECH EXPO
Adhesives Panel (ASC/ASI
Magazine)
September 29, 2004
Donald E. Stephens Convention
Center
Rosemont, IL
Visit the ASC’s website at
www.council.org
for updated information!
