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SEO, LLC Internet Competitive Analysis Report 8/28/2014 
SEO, LLC Internet Competitive Analysis 
500 N. Michigan Ave. 
Suite 300 
Chicago, IL 60611 
920-285-7570 
Date: 8/28/2014 
Recipient: Tim Freteluco 
Amore Laser 
2103-A West Anderson Lane 
AUSTIN TX 78757 
Phone: 512-291-4247 
Data and statistics used to make your site as good as or better than any of the top 10 competitors on 
Google or Bing. 
Edit your website based on this in-depth and insightful advice from top to bottom, as the advice is given 
in order or weight and priority. 
The link building advice is something that is developed over some time, as the search engines will give 
less weight to newer or fleeting links. My advice on link building is to simply add good articles to your 
news or blog section of your website. Your website should present a lot of material that people would 
want to reference in their own blogs or websites. It is the ONLY legitimate way to gain good links back 
your site and it works with the title advice (to gain links using the right keywords. 
This report has been created by SEO llc. Visit us on the Web at www.SplinternetMarketing.com or 
call 920-285-7570 for a free SEO analysis. 
Created by SEO, LLC 1 of 41 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 8/28/2014 
Report overview 
This report helps you to optimize the web page "http://www.usainxpress.com/" for a high ranking on Google.com (without 
Places) for the search term "dhl". 
Your web page 
http://www.usainxpress.com/ 
Title: InXpress 
Description: [No meta description available.] 
Your competitors for the search term "dhl" on Google.com (without Places) 
1 http://www.dhl.com/ 
Title: DHL | Global | English 
Description: DHL is the global market leader in the logistics industry. DHL commits its 
expertise in international parcel, express, air and ocean freight, road and rail transportation, 
contract logistics and international mail services to its customers. 
2 http://www.dhl-usa.com/en/express/tracking.html 
Title: Tracking, Track Parcels, Packages, Shipments | DHL Express Tracking 
Description: DHL Express tracking - track a parcel, track a package, track shipments and 
check shipment delivery status online. Track parcels and packages now. 
3 http://webtrack.dhlglobalmail.com/ 
Title: DHL Global Mail Tracking 
Description: [No meta description available.] 
4 http://en.wikipedia.org/wiki/DHL_Express 
Title: DHL Express - Wikipedia, the free encyclopedia 
Description: [No meta description available.] 
Created by SEO, LLC 2 of 41 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 8/28/2014 
Your competitors for the search term "dhl" on Google.com (without Places) 
5 http://www.dnaindia.com/money/report-dhl-bets-rs-800-crore-on-on-e-tail-boom-2013982 
Title: DHL bets Rs 800 crore on on e-tail boom | Latest News & Updates at Daily News & 
Analysis 
Description: DHL bets Rs 800 crore on on e-tail boom - Its arm Blue Dart Express will invest 
in developing multiple delivery options including cash on delivery and set up warehouses 
specifically for e-commerce and SME segments 
6 https://www.facebook.com/dhl 
Title: DHL | Facebook 
Description: DHL. 175,683 likes · 4,519 talking about this. The official Facebook Page of 
DHL - The Logistics company for the world. • Legal notice: www.dhl.com/masthead 
7 http://www.dhl-in-motion.com/ 
Title: InMotion - DHL Social Stream 
Description: Discover DHL InMotion. Delivering the latest social content to you from world 
class partners like Formula 1, Fashion Week and Manchester United. 
8 http://www.dpdhl.com/ 
Title: Deutsche Post DHL 
Description: Deutsche Post DHL (DPDHL) - the world's leading mail and logistics services 
Group 
9 https://dhl-ar.accountis.net/ 
Title: DHL e-billing hub 
Description: [No meta description available.] 
Created by SEO, LLC 3 of 41 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 8/28/2014 
Your competitors for the search term "dhl" on Google.com (without Places) 
10 http://dhlexported.com/ 
Title: DHL Exported 
Description: [No meta description available.] 
Analyzed search terms 
dhl 
Top 10 Ranking Requirements Score™ 
18% 
The Top 10 Ranking Requirements Score™ of 18% means that the web page www.usainxpress.com meets only 18% of 
the requirements for a top 10 ranking on Google.com (without Places) for the search term "dhl". 
Note that not all ranking factors are weighted equally, and that there are some ranking factors that cannot be taken into 
account because search engines do not reveal the necessary data. 
Created by SEO, LLC 4 of 41 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 8/28/2014 
Search engine ranking factors performance 
Ranking Factor Importance Factors 
Passed 
Factors 
Failed Ranking Factors Performance 
28 ranking factors passed 
13 ranking factors failed 
Essential (weighted most): 3 8 
Very Important: 3 0 
Important: 11 1 
Moderately Important: 9 2 
Slightly Important: 2 2 
Total: 28 13 
Table of contents 
1. Report overview 18. Keyword use in outbound anchor texts 
2. Keyword use in document title 19. Keyword use in same domain link URLs 
3. Number of backlinks 20. Keyword use in outbound link URLs 
4. Anchor texts of backlinks 21. Keyword use in meta description 
5. Keyword use in body text 22. Number of trailing slashes in URL 
6. Age of web site 23. HTML validation of web page to W3C standards 
7. Keyword use in H1 headline texts 24. Readability level of web page 
8. Keyword use in domain name 25. Keyword use in the first sentence of the body text 
9. Keyword use in page URL 26. Search engine compatibility 
10. Mentions on social sites 27. Factors that could prevent your top ranking 
11. Server speed 28. Table: Number of keywords 
12. Keyword use in H2-H6 headline texts 29. Table: Keyword density 
13. Keyword use in IMG ALT attributes 30. Table: Keyword position 
14. Top level domain of web site 31. Table: Number of words 
15. Keyword use in bold body text 32. Table: Number of characters 
16. Number of visitors to the site 33. Table: Ranking factors digest 
17. Keyword use in same domain anchor texts 
Created by SEO, LLC 5 of 41 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 8/28/2014 
Keyword use in document title 
Essential 
The document title is the text within the <title>...</title> tags in the HTML code of your web page. This chapter tries to 
find out how to use the search term "dhl" in the document title and if it's important for Google.com (without Places). 
Example: <title>Your web page title</title> 
Their contents 
Rank Keyword use in document title 
1 DHL | Global | English 
2 Tracking, Track Parcels, Packages, Shipments | DHL Express Tracking 
3 DHL Global Mail Tracking 
4 DHL Express - Wikipedia, the free encyclopedia 
5 DHL bets Rs 800 crore on on e-tail boom | Latest News & Updates at Daily News & Analysis 
6 DHL | Facebook 
7 InMotion - DHL Social Stream 
8 Deutsche Post DHL 
9 DHL e-billing hub 
10 DHL Exported 
Your contents 
InXpress 
Advice for your document title 
Search term: "dhl" 
Competitors Your Site Advice 
Number of keywords: all 1 0 You should use the search term "dhl" exactly once. << 
Keyword density: 5% to 50% 0% You should try to achieve a keyword density of at least 5%. << 
Created by SEO, LLC 6 of 41 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 8/28/2014 
Number of backlinks 
Essential 
This chapter measures how many web pages link to your website domain according to the data providers Alexa.com and 
SEOprofiler.com. The SEOprofiler service provides the number of unique linking domains, not the number of all linking 
pages. 
Keep in mind that the raw number of linking web pages is not as important as the quality of the web pages that link to 
your site. 
Number of backlinks according to these data providers (the more the better) 
Alexa SEOprofiler (unique backlinks) Peak Value 
To Your Site: n/a n/a n/a 
To Site 1: 12,144 n/a 12,144 
To Site 2: 1,505 n/a 1,505 
To Site 3: 350 n/a 350 
To Site 4: 1,879,806 n/a 1,879,806 
To Site 5: 11,107 n/a 11,107 
To Site 6: 6,644,721 n/a 6,644,721 
To Site 7: 4 n/a 4 
To Site 8: 735 n/a 735 
To Site 9: 74 n/a 74 
To Site 10: 45 n/a 45 
Range: 4 to 6,644,721 n/a 4 to 6,644,721 
Advice for the number of backlinks 
None of the data providers returned a different domain that links to your web site "www.usainxpress.com". Try to 
get at least one web page from a different domain to link to your web page. 
<< 
Created by SEO, LLC 7 of 41 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 8/28/2014 
Anchor texts of backlinks 
Essential 
Backlinks are links from other web sites to your site. If many other sites link to your site, then search engines consider 
your site to be important. However, the number of links is not as important as is the relevance of the linking page and the 
anchor text used in linking to your site. 
This chapter lists the most popular anchor texts used in linking to your site, as well as a sample of the web pages that 
link to your site, along with the anchor text. 
Most popular anchor texts used to link to your site 
The data provider SEOprofiler.com did not find any important backlinks to your site. 
Sample of the web pages that link to your site 
The data provider SEOprofiler.com did not find any important backlinks to your site. 
Advice for the anchor texts of backlinks 
To get a high ranking on Google.com (without Places), make sure that the web pages that link to your site use the 
search term "dhl" in their anchor texts. The more links to your web site contain "dhl" (or a part of it) in the anchor 
text, the more likely it is that your web site will get a high ranking on Google.com (without Places) for that search 
term. 
It is advisable to use different but related keywords for the anchor texts. If all links to your web site use exactly the 
same anchor text, then Google.com (without Places) might lower your rankings because of unnatural linking 
patterns. 
In addition, the quality and reputation of the web pages that link to your site is very important to the search 
engines. 
< 
Less than 10% of the analyzed backlink anchor texts contain the search term "dhl". You must increase the number 
of backlinks or anchor texts that contain that search term. 
<< 
Less than 20% of the analyzed backlink anchor texts contain the search term "dhl". You must increase the number 
of backlinks or anchor texts that contain that search term. 
<< 
Less than 40% of the analyzed backlink anchor texts contain the search term "dhl". You must increase the number 
of backlinks or anchor texts that contain that search term. 
<< 
Less than 60% of the analyzed backlink anchor texts contain the search term "dhl". You must increase the number 
of backlinks or anchor texts that contain that search term. 
<< 
Less than 80% of the analyzed backlink anchor texts contain the search term "dhl". You must increase the number 
of backlinks or anchor texts that contain that search term. 
The data provider SEOprofiler.com did not find any important backlinks to your site. 
<< 
Created by SEO, LLC 8 of 41 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 8/28/2014 
Keyword use in body text 
Essential 
The body text is the text on your web page that can be seen by people in their web browsers. It does not include HTML 
commands, comments, etc. The more visible text there is on a web page, the more a search engine can index. The 
calculations include spaces and punctuation marks. 
Your contents 
AustinTexasInternationalShippingCompaniesUSADHLSavingsService Shipping Quote About Services Success Stories 
Careers Cool Stuff Duty Calculator Converters Currency Measurement World Clock Packaging Tips 5 Ways to Save 
Money 10 Things to Consider E-Commerce Blog Contact Us FAQ International Shipping Discounts Global Reach with a 
Personal Touch Global Reach with a Personal Touch Bring the World to your Doorstep Start Saving Today! A Local 
Brand, A Universal Idea. Contact Us Today Instant International Quote Online! 
Quote Now! Smarter | Cheaper | Faster | Save NOW! Open a DHL Account As one of DHL's largest shipping partners, 
InXpress provides heavily discounted shipping to our customers by utilizing large volume discounts. Request your DHL 
account and receive a consolidated group discount. You will also be assigned a Certified International Specialist for all 
your international shipping needs. DHL will pick up your packages and deliver them. The DHL account belongs to you; 
you just pay much less by leveraging the shipping volume from thousands of small and mid-sized businesses. 
Our Features Include: Worldwide Coverage to More than 220 Countries and Territories International Express Parcel 
Delivery International Document Delivery Domestic Freight Solutions with Over 40 Carriers Market Leading Transit Times 
Free of Charge Shipping Supplies Links and Quotes: International Shipping Quote Open a DHL Account Track a Package 
Duty Calculator Currency Converter Measurement Converter World Clock Packaging Tips Just a few of our clients: 
Carriers we use: Savings We have a unique relationship with DHL that enables us to negotiate deep discounts for any 
shipping needs. 
These services and rates are available to any small to mid-sized business in the US no matter what volume of shipping 
you do. Technology We have partnered with some of the best e-commerce solution providers in Australia. We offer user 
friendly, scaleable web-based e-commerce software giving you live shipping quotes. Service At InXpress we want to 
provide you with the best possible price, customer service and shipping solution available. InXpress provides shipping 
services worldwide. Most clients are small business owners who work with InXpress franchise owners to manage 
customized shipping solutions that save time and money. On average, InXpress clients save 10 percent over their 
previous shipping costs. An InXpress shipping consultant works with you to establish your shipping profile and provide 
you access to our WebShip online shipping portal. For your convenience, you can receive quotes, manage shipment 
tracking and payments online. How can we help you? 
Quick Links Home About Us Services FAQ Shipping Quote Open a DHL Account Careers Success Stories Our Location 
Contact Us InXpress 10621 Beard Ave Austin, TX 78748 Phone: 512-900-0672 Contact Us | Privacy Policy ©2014 
InXpress ©2014 InXpress S1 
Advice for your body text 
Search term: "dhl" 
Competitors Your Site Advice 
Number of keywords: 3 to 171 9 OK OK 
Keyword density: 1% to 7% 2% OK OK 
Number of words: 43 to 4,703 508 OK OK 
Created by SEO, LLC 9 of 41 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 8/28/2014 
Age of web site 
Very Important 
Spam sites often come and go quickly. For this reason, search engines tend to trust a web site that has been around for 
a long time over one that is brand new. The age of the domain is seen as a sign of trustworthiness because it cannot be 
faked. The data is provided by Alexa.com and SEOprofiler.com. 
Dates of the domain registration or of the first contents 
URL Registration Date 
Your Site http://www.usainxpress.com/ n/a 
1 http://www.dhl.com/ Thursday, May 25, 1989 (oldest domain) 
2 http://www.dhl-usa.com/en/express/tracking.html Thursday, September 25, 1997 
3 http://webtrack.dhlglobalmail.com/ Tuesday, July 27, 2004 
4 http://en.wikipedia.org/wiki/DHL_Express Saturday, January 13, 2001 
5 http://www.dnaindia.com/money/report-dhl-bets-rs-800- 
crore-on-on-e-tail-boom-2013982 
Friday, April 01, 2005 (newest domain) 
6 https://www.facebook.com/dhl Saturday, March 29, 1997 
7 http://www.dhl-in-motion.com/ n/a 
8 http://www.dpdhl.com/ n/a 
9 https://dhl-ar.accountis.net/ Tuesday, May 07, 2002 
10 http://dhlexported.com/ n/a 
Range Thursday, May 25, 1989 to Friday, April 01, 2005 
Advice for the web site age 
The web site age could not be determined. In general, the older your web site, the better it is for your rankings on 
Google.com (without Places). If you have a young web site, you must compensate by improving the other search 
engine ranking factors. 
< 
Created by SEO, LLC 10 of 41 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 8/28/2014 
Keyword use in H1 headline texts 
Very Important 
H1 headline texts are the texts that are written between the <h1>...</h1> tags in the HTML code of a web page. Some 
search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this 
applies to Google.com (without Places), too. 
Example: <h1>your very big headline text</h1> 
Your contents 
[not used] 
Advice for your H1 headline texts 
Search term: "dhl" 
Competitors Your Site Advice 
Number of keywords: 0 to 1 0 You could use the search term "dhl" at least once but this is 
optional. 
< 
Keyword density: 0% to 50% 0% You could increase the keyword density for the search term 
"dhl" but this is optional. 
< 
Created by SEO, LLC 11 of 41 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 8/28/2014 
Keyword use in domain name 
Important 
The domain name is the main part of the web page address. This chapter tries to find out if Google.com (without Places) 
gives extra relevance to search terms within the domain name. 
Example: "your-keyword" is the domain name of http://www.your-keyword.com 
Their contents 
Rank Words In Domain Name URL 
1 dhl http://www.dhl.com/ 
2 dhl usa http://www.dhl-usa.com/en/express/tracking.html 
3 webtrack dhlglobalmail http://webtrack.dhlglobalmail.com/ 
4 en wikipedia http://en.wikipedia.org/wiki/DHL_Express 
5 dnaindia http://www.dnaindia.com/money/report-dhl-bets-rs-800-c 
rore-on-on-e-tail-boom-2013982 
6 facebook https://www.facebook.com/dhl 
7 dhl in motion http://www.dhl-in-motion.com/ 
8 dpdhl http://www.dpdhl.com/ 
9 dhl ar accountis https://dhl-ar.accountis.net/ 
10 dhlexported http://dhlexported.com/ 
Your contents 
usainxpress (Domain name: "usainxpress.com") 
Advice for the domain name 
The domain name usainxpress.com does not contain the search term "dhl". 
If you have a young web site with only a few backlinks, then consider registering a new domain name that contains 
the search term "dhl". 
If you have an established web site with a lot of backlinks, then you must compensate by improving the other 
search engine ranking factors. 
< 
Created by SEO, LLC 12 of 41 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 8/28/2014 
Keyword use in page URL 
Important 
The page URL is the part after the domain name in the web page address. This chapter tries to find out if Google.com 
(without Places) gives extra relevance to search terms within the page URL. Separate your search terms in the page URL 
with slashes, dashes or underscores. 
Example: "keyword/another-keyword.htm" is the page URL of http://www.domain.com/keyword/another-keyword.htm 
Their contents 
Rank Words In Page URL URL 
1 [no words] http://www.dhl.com/ 
2 en express tracking http://www.dhl-usa.com/en/express/tracking.html 
3 [no words] http://webtrack.dhlglobalmail.com/ 
4 wiki DHL Express http://en.wikipedia.org/wiki/DHL_Express 
5 money report dhl bets rs 800 crore on on e tail boom 
2013982 
http://www.dnaindia.com/money/report-dhl-bets-rs-800-c 
rore-on-on-e-tail-boom-2013982 
6 dhl https://www.facebook.com/dhl 
7 [no words] http://www.dhl-in-motion.com/ 
8 [no words] http://www.dpdhl.com/ 
9 [no words] https://dhl-ar.accountis.net/ 
10 [no words] http://dhlexported.com/ 
Your contents 
[no words] (no page URL because you analyzed your homepage) 
Advice for your page URL 
Search term: "dhl" 
Competitors Your Site Advice 
Number of keywords: 0 to 1 0 You could use the search term "dhl" at least once but this is 
optional. 
< 
Keyword density: 0% to 100% 0% You could increase the keyword density for the search term 
"dhl" but this is optional. 
< 
Created by SEO, LLC 13 of 41 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 8/28/2014 
Mentions on social sites 
Important 
On social network sites, people decide which web sites are popular. This means that the popularity on social network 
sites cannot be easily influenced. For this reason, search engines might trust web sites more if they are popular on 
social networks. ("n/a" means "data not available".) 
Mentions on social sites (the more the better) 
Delicious.com Facebook 
Mentions 
Google +1 Twitter Tweets Total 
To Your Site: 0 0 0 0 0 
To Site 1: 0 6,774 11,188 3 17,965 
To Site 2: 0 364 3 0 367 
To Site 3: 12 2,010 25 203 2,250 
To Site 4: 0 148,159 9 419 148,587 
To Site 5: 0 4,217 1 6,136 10,354 
To Site 6: 0 13,324,762 8 65,432,336 78,757,106 
To Site 7: 0 5,966 0 63 6,029 
To Site 8: 0 45 10 0 55 
To Site 9: 0 0 0 0 0 
To Site 10: 0 359 6 60 425 
Range: 0 to 12 0 to 13,324,762 0 to 11,188 0 to 65,432,336 0 to 78,757,106 
Advice for the mentions on social sites 
None of the selected social network sites found pages that link to your web site "www.usainxpress.com". Try to get 
at least one web page to link to your web page on these social networks. 
<< 
Created by SEO, LLC 14 of 41 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 8/28/2014 
Server speed 
Important 
Popular web sites often have faster server response times compared to smaller unimportant sites. In addition, most 
search engines index more pages from fast web sites. This chapter shows you how long it takes on average for web 
pages on the top ranked sites to load. The data is based on the average server speed of the last 30 days and is provided 
by Alexa.com ("n/a" means that Alexa.com does not have data about your server speed). 
Server speed results 
Average Page Load Time (measured in seconds, the lower the better) 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
n/a 1.90s 1.93s 0.66s 1.65s 6.74s 2.78s n/a 2.20s 0.66s n/a 0.66s to 
6.74s 
Server Speed Relative To Other Servers On The Internet (the faster the better) 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
n/a average: 
bottom 
40% 
average: 
bottom 
40% 
very fast: 
top 10% 
average: 
top 50% 
very 
slow: 
bottom 
5% 
slow: 
bottom 
25% 
n/a slow: 
bottom 
35% 
very fast: 
top 10% 
n/a very 
slow: 
bottom 
5% to 
very fast: 
top 10% 
Advice for the server speed 
The speed of your web site could not be determined. In general, the faster your web site, the better it could be for 
your rankings on Google.com (without Places). If you have a slow web site, you should contact or even switch your 
web hosting provider. 
< 
Created by SEO, LLC 15 of 41 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 8/28/2014 
Keyword use in H2-H6 headline texts 
Important 
H2, H3, H4, H5 and H6 headline texts are the texts that are written between the <h2>...</h2>, <h3>...</h3>, etc. tags in 
the HTML code of your web page. Some search engines give extra relevance to search terms that appear in the headline 
texts. This chapter examines if this applies to Google.com (without Places), too. 
Example: <h3>your big headline text</h3> 
Your contents 
No. Heading Texts 
1. [H3] Smarter | Cheaper | Faster | Save NOW! 
2. [H4] Our Features Include: 
3. [H4] Links and Quotes: 
4. [H4] Just a few of our clients: 
5. [H4] Carriers we use: 
6. [H4] Savings 
7. [H4] Technology 
8. [H4] Service 
9. [H4] How can we help you? 
10. [H4] Quick Links 
11. [H4] Our Location 
12. [H4] Contact Us 
Advice for your H2-H6 headline texts 
Search term: "dhl" 
Competitors Your Site Advice 
Number of keywords: 0 to 18 0 You could use the search term "dhl" at least once but this is 
optional. 
< 
Keyword density: 0% to 69% 0% You could increase the keyword density for the search term 
"dhl" but this is optional. 
< 
Created by SEO, LLC 16 of 41 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 8/28/2014 
Keyword use in IMG ALT attributes 
Important 
The <img alt> attribute defines an alternative text for an image when the user uses a text browser or when the user has 
turned off the display of images in the web browser application. Microsoft's Internet Explorer displays the alternative text if 
the user puts the cursor over the graphic. This chapter tries to find out if it makes sense to include the search term in the 
<img alt> attributes to improve your rankings. 
Example: <img src="logo.gif" width="200" height="75" alt="picture description with keyword"> 
Your contents 
No. Image Alt Attribute Text Image File Name 
1. InXpress /images/logo.png 
2. Global Reach with a Personal Touch /images/slider/sl-0-global-reach-with-a-personal-touch-14 
024475540014.png 
3. Global Reach with a Personal Touch /images/slider/sl-0-global-reach-with-a-personal-touch-14 
024476340644.png 
4. Bring the World to your Doorstep /images/slider/sl-0-bring-the-world-to-your-doorstep-1402 
4476684948.png 
5. Start Saving Today! /images/slider/sl-0-start-saving-today-14024477167943.p 
ng 
6. A Local Brand, A Universal Idea. Contact Us Today /images/slider/sl-0-a-local-brand-a-universal-idea-contact-us- 
today-14024477490124.png 
7. Ikea /images/slider/sl-1-ikea-14024499195932.png 
8. Mariott /images/slider/sl-1-mariott-14024499533555.png 
9. Hersey's /images/slider/sl-1-hersey-s-14024501062033.png 
10. Ricks Restoration /images/slider/sl-1-ricks-restoration-14024502098516.png 
11. Mtv /images/slider/sl-1-mtv-14024502466874.png 
12. Gorilla Glue /images/slider/sl-1-gorilla-glue-14024503063752.png 
13. Associated Grocers of Florida /images/slider/sl-1-associated-grocers-of-florida-1402450 
3419806.png 
14. Yale /images/slider/sl-1-yale-14024504033777.png 
15. Calima /images/slider/sl-1-calima-14024504680265.png 
16. Dade Paper /images/slider/sl-1-dade-paper-14024505296408.png 
17. Crown /images/slider/sl-1-crown-14024505961774.png 
18. Raymond /images/slider/sl-1-raymond-14024506255649.png 
19. DHL /images/slider/sl-2-dhl-14024506755892.png 
20. SAIA /images/slider/sl-2-saia-14024507025219.png 
21. Old Dominion /images/slider/sl-2-old-dominion-14024507944066.png 
22. Con-Way /images/slider/sl-2-con-way-14024508403853.png 
23. ACT /images/slider/sl-2-act-14024508853533.png 
Created by SEO, LLC 17 of 41 http://www.SplinternetMarketing.com
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Your contents 
No. Image Alt Attribute Text Image File Name 
24. Savings /images/icon_savings.png 
25. Technology /images/icon_technology.png 
26. Service /images/icon_service.png 
27. Contact Us /images/icon_phone.png 
28. InXpress /images/logo_white.png 
Advice for your IMG ALT attributes 
Search term: "dhl" 
Competitors Your Site Advice 
Number of keywords: 0 to 21 1 OK OK 
Keyword density: 0% to 100% 2% OK OK 
Created by SEO, LLC 18 of 41 http://www.SplinternetMarketing.com
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Top level domain of web site 
Important 
Web sites with certain top level domains (TLD) are statistically more likely to contain higher quality, trustworthy contents. 
For this reason, search engines might prefer web sites with restricted TLD (.edu, .gov., .mil) over younger TLD (e.g., .biz, 
.info, .jobs). In addition, country code TLD (e.g., .ca, .de, .fr) are often preferred in the country's local search results. 
Top level domain results 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 
.com .com .com .com .org .com .com .com .com .net .com 
Advice for the top level domain of your web site 
Your web site URL www.usainxpress.com contains the often used top level domain .com. This is neither good nor 
bad for your rankings on Google.com (without Places). 
OK 
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Keyword use in bold body text 
Important 
The body text is the text on your web page that can be seen by people in their web browsers. The bold body text uses a 
darker and heavier face than the regular type face. It appears between <b>...</b> or <strong>...</strong> tags in the 
HTML source of your web page. CSS is not recognized. The statistics include spaces and punctuation marks. 
Their contents 
Rank Keyword use in bold body text 
1 Find out how to re-shape your supply chain. DHL becomes official platinum sponsor and international logistics and 
eCommerce full-service partner of FC Bayern Munich Java Script is required to provide tracking results. Please 
enable Java Script in your browser. Java Script is required to provide tracking results. Please enable Java Script in 
your browser. Java Script is required to provide tracking results. Please enable Java Script in your browse [and 
113 additional characters] 
2 Tracking Java Script is required to provide tracking results. Please enable Java Script in your browser. 
3 [not used] 
4 DHL Express DHL Express DHL DHL Aviation Blue Dart Aviation DHL Aero Expreso DHL Air UK European Air 
Transport SNAS/DHL DHL Express ^ ^ Dalsey, Hillblom & Lynn ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ a b ^ ^ ^ ^ ^ a b ^ ^ ^ ^ ^ ^ ^ 
^ ^ ^ ^ ^ a b c DHL Express Category Commons DHL Express Truck manufacturers Engine manufacturers Trailer 
manufacturers Truckload carriers Less than truckload (LTL) Third-party logistic providers National parcel carriers 
DHL E [and 82 additional characters] 
5 15 
6 [not used] 
7 [not used] 
8 A 
9 [not used] 
10 APPLICANT agrees that: 
Your contents 
InXpress 
Advice for your bold body text 
Search term: "dhl" 
Competitors Your Site Advice 
Number of keywords: 0 to 11 0 You could use the search term "dhl" at least once but this is 
optional. 
< 
Keyword density: 0% to 11% 0% You could increase the keyword density for the search term 
"dhl" but this is optional. 
< 
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Number of visitors to the site 
Important 
Search engines might look at web site usage data, such as the number of visitors to your site, to determine if your site is 
reputable and contains popular contents. The Alexa.com traffic rank is based on three months of aggregated traffic data 
from millions of Alexa Toolbar users and is a combined measure of page views and number of site visitors. 
Alexa.com Traffic Rank results (the lower the better) 
URL Alexa Traffic Rank 
Your Site http://www.usainxpress.com/ n/a 
1 http://www.dhl.com/ Rank #1,578 
2 http://www.dhl-usa.com/en/express/tracking.html Rank #8,893 
3 http://webtrack.dhlglobalmail.com/ Rank #13,123 
4 http://en.wikipedia.org/wiki/DHL_Express Rank #6 
5 http://www.dnaindia.com/money/report-dhl-bets-rs-800- 
crore-on-on-e-tail-boom-2013982 
Rank #2,564 
6 https://www.facebook.com/dhl Rank #2 (most visitors of the competitors) 
7 http://www.dhl-in-motion.com/ Rank #6,624,749 
8 http://www.dpdhl.com/ Rank #80,331 
9 https://dhl-ar.accountis.net/ Rank #216,208 
10 http://dhlexported.com/ Rank #9,863,499 (least visitors of the competitors) 
Range 2 to 9,863,499 
(average rank: #1,681,095) 
Advice for the number of visitors to your site 
The number of visitors to www.usainxpress.com could not be determined. In general, the more visitors you have, 
the more advantageous it could be to your rankings on Google.com (without Places). 
< 
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Keyword use in same domain anchor texts 
Moderately Important 
Anchor texts are words and sentences that are used as links. Same domain anchor texts are the anchor texts of the 
links that point to a web page on the same domain. This chapter examines if Google.com (without Places) takes search 
terms in same domain anchor texts into account. 
Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain anchor text "Contact 
information". 
Your contents 
No. Same Domain Link Text Link URL 
1. [empty] / 
2. AustinTexasInternationalShippingCompaniesUSADHL 
SavingsService 
/Austin-Texas-International-Shipping-Companies-DHL-Sa 
vings-Service/ 
3. Shipping Quote /international-shipping-quote/ 
4. About /about-us/ 
5. Services /services/ 
6. Success Stories /success-stories/ 
7. Careers /careers/ 
8. Cool Stuff /cool-stuff/ 
9. Duty Calculator /duty-calculator/ 
10. Converters /converters/ 
11. Currency /currency/ 
12. Measurement /measurement/ 
13. World Clock /world-clock/ 
14. Packaging Tips /packaging-tips/ 
15. 5 Ways to Save Money /5-ways-to-save-money/ 
16. 10 Things to Consider /10-things-to-consider/ 
17. E-Commerce /e-commerce/ 
18. Blog /blog/ 
19. Contact Us /contact-us/ 
20. FAQ /faq/ 
21. Quote Now! /international-shipping-quote/ 
22. Open a DHL Account /open-account/ 
23. International Shipping Quote /international-shipping-quote/ 
24. Open a DHL Account /open-account/ 
25. Track a Package /track-package/ 
26. Duty Calculator /duty-calculator/ 
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Your contents 
No. Same Domain Link Text Link URL 
27. Currency Converter /currency/ 
28. Measurement Converter /measurement/ 
29. World Clock /world-clock/ 
30. Packaging Tips /packaging-tips/ 
31. Contact us /contact-us/ 
32. Home / 
33. About Us /about-us/ 
34. Services /services/ 
35. FAQ /faq/ 
36. Shipping Quote /international-shipping-quote/ 
37. Open a DHL Account /open-account/ 
38. Careers /careers/ 
39. Success Stories /success-stories/ 
40. Contact Us /contact-us/ 
41. Privacy Policy /privacy-policy/ 
Advice for your same domain anchor texts 
Search term: "dhl" 
Competitors Your Site Advice 
Number of keywords: 0 to 35 4 OK OK 
Keyword density: 0% to 5% 5% OK OK 
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Keyword use in outbound anchor texts 
Moderately Important 
Anchor texts are words and sentences that are used as links. Outbound anchor texts are the texts within the <a>...</a> 
tags when the <a> tag links to a web page on a different domain. This chapter examines if Google.com (without Places) 
gives relevance to search terms in outbound anchor texts. 
Example: The HTML tag <a href="http://www.not-your-site.com/about.htm">About the company</a> contains the 
outbound anchor text "About the company". 
Your contents 
No. Outbound Link Text Link URL 
1. S1 http://www.splitone.com/ 
Advice for your outbound anchor texts 
Search term: "dhl" 
Competitors Your Site Advice 
Number of keywords: 0 to 29 0 You could use the search term "dhl" at least once but this is 
optional. 
< 
Keyword density: 0% to 20% 0% You could increase the keyword density for the search term 
"dhl" but this is optional. 
< 
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Keyword use in same domain link URLs 
Moderately Important 
Links connect one web page to another. Same domain links are the links in <a href> attributes that point to other pages 
on the same domain. This chapter examines if search terms in same domain link URLs are relevant to Google.com 
(without Places). 
Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link URL 
"contact.htm". 
Your contents 
No. Same Domain Link URL Link Text 
1. [empty] [/] [empty] 
2. Austin Texas International Shipping Companies DHL 
Savings Service 
[/Austin-Texas-International-Shipping-Companies-DHL 
-Savings-Service/] 
AustinTexasInternationalShippingCompaniesUSADHLSav 
ingsService 
3. international shipping quote 
[/international-shipping-quote/] 
Shipping Quote 
4. about us [/about-us/] About 
5. services [/services/] Services 
6. success stories [/success-stories/] Success Stories 
7. careers [/careers/] Careers 
8. cool stuff [/cool-stuff/] Cool Stuff 
9. duty calculator [/duty-calculator/] Duty Calculator 
10. converters [/converters/] Converters 
11. currency [/currency/] Currency 
12. measurement [/measurement/] Measurement 
13. world clock [/world-clock/] World Clock 
14. packaging tips [/packaging-tips/] Packaging Tips 
15. 5 ways to save money [/5-ways-to-save-money/] 5 Ways to Save Money 
16. 10 things to consider [/10-things-to-consider/] 10 Things to Consider 
17. e commerce [/e-commerce/] E-Commerce 
18. blog [/blog/] Blog 
19. contact us [/contact-us/] Contact Us 
20. faq [/faq/] FAQ 
21. international shipping quote 
[/international-shipping-quote/] 
Quote Now! 
22. open account [/open-account/] Open a DHL Account 
23. international shipping quote 
[/international-shipping-quote/] 
International Shipping Quote 
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Your contents 
No. Same Domain Link URL Link Text 
24. open account [/open-account/] Open a DHL Account 
25. track package [/track-package/] Track a Package 
26. duty calculator [/duty-calculator/] Duty Calculator 
27. currency [/currency/] Currency Converter 
28. measurement [/measurement/] Measurement Converter 
29. world clock [/world-clock/] World Clock 
30. packaging tips [/packaging-tips/] Packaging Tips 
31. contact us [/contact-us/] Contact us 
32. [empty] [/] Home 
33. about us [/about-us/] About Us 
34. services [/services/] Services 
35. faq [/faq/] FAQ 
36. international shipping quote 
[/international-shipping-quote/] 
Shipping Quote 
37. open account [/open-account/] Open a DHL Account 
38. careers [/careers/] Careers 
39. success stories [/success-stories/] Success Stories 
40. contact us [/contact-us/] Contact Us 
41. privacy policy [/privacy-policy/] Privacy Policy 
Advice for your same domain link URLs 
Search term: "dhl" 
Competitors Your Site Advice 
Number of keywords: 0 to 100 1 OK OK 
Keyword density: 0% to 7% 1% OK OK 
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Keyword use in outbound link URLs 
Moderately Important 
Links connect one web page to another. Outbound links are the links on a web page that point to web pages on other 
web sites, i.e. links to other domains. This chapter examines if Google.com (without Places) gives relevance to search 
terms in outbound links 
Example: The HTML tag <a href="http://www.not-your-site.com/info.htm">Click here</a> contains the outbound link URL 
"www.not-your-site.com/info.htm". 
Your contents 
No. Outbound Link URL Link Text 
1. www splitone [http://www.splitone.com/] S1 
Advice for your outbound link URLs 
Search term: "dhl" 
Competitors Your Site Advice 
Number of keywords: 0 to 154 0 You could use the search term "dhl" at least once but this is 
optional. 
< 
Keyword density: 0% to 43% 0% You could increase the keyword density for the search term 
"dhl" but this is optional. 
< 
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Keyword use in meta description 
Moderately Important 
The Meta Description tag allows you to describe your web page. This chapter tries to find out if Google.com (without 
Places) takes the Meta Description tag into account. Some search engines display the text to the user in the search 
results. 
Example: <meta name="description" content="This sentence describes the contents of your web site."> 
Even if the Meta Description tag might not be important for ranking purposes, you should use the Meta Description tag to 
make sure that your web site is displayed with an attractive description in the search results. 
Their contents 
Rank Keyword use in meta description 
1 DHL is the global market leader in the logistics industry. DHL commits its expertise in international parcel, 
express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its 
customers. 
2 DHL Express tracking - track a parcel, track a package, track shipments and check shipment delivery status 
online. Track parcels and packages now. 
3 [not used] 
4 [not used] 
5 DHL bets Rs 800 crore on on e-tail boom - Its arm Blue Dart Express will invest in developing multiple delivery 
options including cash on delivery and set up warehouses specifically for e-commerce and SME segments 
6 DHL. 175,683 likes · 4,519 talking about this. The official Facebook Page of DHL - The Logistics company for the 
world. • Legal notice: www.dhl.com/masthead 
7 Discover DHL InMotion. Delivering the latest social content to you from world class partners like Formula 1, 
Fashion Week and Manchester United. 
8 Deutsche Post DHL (DPDHL) - the world's leading mail and logistics services Group 
9 [not used] 
10 [not used] 
Your contents 
[not used] 
Advice for your meta description 
Search term: "dhl" 
Competitors Your Site Advice 
Number of keywords: 0 to 3 0 You should use the search term "dhl" at least once. << 
Keyword density: 0% to 17% 0% You should increase the keyword density for the search term 
"dhl". 
<< 
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Number of trailing slashes in URL 
Moderately Important 
The number of trailing slashes (/) in the URL indicates where a web page falls in a site's overall hierarchy. If the URL 
contains many trailing slashes, meaning it is placed in a sub-sub-directory, then the webmaster does not seem to think 
that the page is important in relation to the other pages. 
Number of trailing slashes 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
0 0 2 0 1 1 0 0 0 0 0 0 to 2 
Advice for the number of trailing slashes in your web site URL 
The URL www.usainxpress.com does not contain more or less trailing slashes than the top ranked pages. This 
means that you do not have to change the number of trailing slashes in your URL. 
OK 
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HTML validation of web page to W3C standards 
Slightly Important 
Web pages are written in special languages called HTML and CSS. If there are errors in the HTML code of your web 
page, then search engines might not be able to read everything of your web page. You should also check the CSS code 
of your web page (see link below). 
Validation results 
Validity 
HTML: 5 errors, not valid 
http://validator.w3.org/check?uri=http://www.usainxpress.com/ 
CSS: http://jigsaw.w3.org/css-validator/validator?uri=http://www.usainxpress.com/ 
Advice regarding the validity of your web site 
The HTML code validation of your web page www.usainxpress.com failed. This means that Google.com (without 
Places) might not be able to read your web page. You should fix any HTML errors. 
<< 
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Readability level of web page 
Slightly Important 
The Flesch Reading Ease test is a United States governmental standard to determine how easy a text is to read. It 
measures the approximate level of education necessary to understand the web page content. Higher scores indicate the 
text that is easier to read, and lower numbers mark harder-to-read texts. Scores among different languages are not 
comparable. 
Readability results 
Flesch Reading Ease Score (0-100, higher score means that the text is easier to understand) 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
46 25 50 67 61 34 60 68 40 53 29 25 to 68 
Flesch-Kincaid Grade Level (shows the number of years of education required to understand the text) 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
10 15 11 6 7 15 10 7 12 7 16 6 to 16 
Advice for the readability of your web site 
The Flesch Reading Ease Score of your web page www.usainxpress.com is 46. A score of 60 to 80 is considered 
to be optimal. This means that the text of your web page is too difficult to comprehend. If the language of your web 
page is not English, then the score might be alright. 
To improve your score, break long sentences into shorter sentences and use shorter words. In addition, make sure 
that you end sentences with punctuation (a period, question mark, or exclamation point). There should be one 
space between each word, and after any punctuation, including commas. 
<< 
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Keyword use in the first sentence of the body text 
Slightly Important 
The first sentence of the body text is the first sentence after the <body> tag in the HTML code of your web page. Some 
search engines give more relevance to search terms when they appear in the first sentence. Some will use your first 
sentence as the description of your page on the search result page. 
Example: <body>Here goes the first sentence. This text is not the first sentence. 
Their contents 
Rank Keyword use in the first sentence of the body text 
1 Skip to the error encountered during the form submit Skip to content Skip to service links: contact, tools, help, the 
group Skip to search Skip to main navigation Skip to Footer with links to masthead, print, email a friend and 
disclaimer English Contact Center Country Profile Express DHL Express MyDHL Shipping Tracking Export 
Services Import Services Domestic Services Optional Services Industry Solutions Small Business Solutions 
Resource Center [and 783 additional characters] 
2 Skip to the error encountered during the form submit Skip to content Skip to service links: contact, tools, help, the 
group Skip to search Skip to main navigation Skip to sub navigation Skip to Footer with links to masthead, print, 
email a friend and disclaimer English Contact Center Country Profile DHL Global Express DHL Express Login My 
DHL Express Shipping Tracking Export Services Import Services Optional Services Small Business Solutions 
Reso [and 798 additional characters] 
3 Tracking About DHL Global Mail Help Language: English (United States) Choose a Language: English (United 
States) Deutsch français (Canada) English (United Kingdom) español français (France) português ??????? ??? 
TRACK DHL Global Mail Has the Answers 
4 DHL Express From Wikipedia, the free encyclopedia Jump to: navigation , search " DHL" redirects here. 
5 Toggle navigation analysis DNA Edit Blogs Standpoint news India World Mumbai Delhi Bangalore Pune 
Ahmedabad sport money sci/tech dna pix entertainment reviews Books Cars Features Travel Women Education 
Careers Vanity Fare Happiness India.com ZeeNews DNA Biz Bollywood TV&Videos Travel Cars Cricket Health 
Colleges Career Advice Mobile Property Home » Money DHL bets Rs 800 crore on on e-tail boom Wednesday, 27 
August 2014 - 7:25am IST | Place: Mumbai | Agency: DNA 
6 For a better experience on Facebook, enable JavaScript in your browser, or switch to our mobile site . Facebook 
logo Email or Phone Password 
7 Welcome Filter 
8 0 
9 DHL e-Billing hub Help ©2014 DHL. 
10 DHL Exported Instagram Twitter Pinterest YouTube Newsletter COMMITTEE OF EXPERTS ABOUT THE 
PROGRAM KEY DATES WINNERS Menu GET STARTED GET STARTED GET STARTED GET STARTED GET 
STARTED About the program 
Your contents 
AustinTexasInternationalShippingCompaniesUSADHLSavingsService Shipping Quote About Services Success Stories 
Careers Cool Stuff Duty Calculator Converters Currency Measurement World Clock Packaging Tips 5 Ways to Save 
Money 10 Things to Consider E-Commerce Blog Contact Us FAQ 
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Advice for your first sentence of the body text 
Search term: "dhl" 
Competitors Your Site Advice 
Number of keywords: 0 to 7 1 OK OK 
Keyword density: 0% to 29% 3% OK OK 
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Search engine compatibility 
This chapter examines the general search engine compatibility of your web page. 
Advice 
Search engines need text to index your web pages, to determine the theme of your web site and to produce a site 
summary. They cannot read what is written on your graphical images or in a Flash movie. Google recommends to 
create a useful, information-rich site. Fresh, continuously updated content is one of the best ways to ensure that 
search engines return to your web site (and your visitors, too). Your web page "www.usainxpress.com" contains 
509 words which should be enough for search engines. 
OK 
Your web page doesn't use the Meta Refresh tag so there won't be any problems with the search engines in this 
aspect. 
OK 
Your web page doesn't use the Meta Robots tag so there won't be any problems with the search engines in this 
aspect. 
OK 
Your web page doesn't use the Meta Title tag so there won't be any problems with the search engines in this 
aspect. 
OK 
Your web page doesn't use any Dublin Core meta tags so there won't be any problems with the search engines in 
this aspect. 
OK 
Your web page doesn't use any Meta tags twice so there won't be any problems with the search engines in this 
aspect. 
OK 
Your web page doesn't use the <title> tag twice so there won't be any problems with search engines in this aspect. OK 
Your web page uses script code in an external file so you've already minimized the problems with scripts and the 
OK 
search engines. 
Your web page uses style sheet code in an external file so you've already minimized the problems with style 
sheets and the search engines. 
OK 
Your web page doesn't use frames so there won't be any problems with the search engines in this aspect. OK 
Some search engines consider tiny text (i.e. font size 1) as an attempt to fool the search engines. Some 
OK 
webmasters have abused tiny text in the past to hide dozens of keywords on a web page that human web surfers 
cannot see. Your web page doesn't seem to use tiny text so there shouldn't be any problems with the search 
engines in this aspect. 
Your web page URL "www.usainxpress.com" doesn't indicate a dynamically served web page so there shouldn't be 
any problems with the search engines in this aspect. 
OK 
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Factors that could prevent your top ranking 
Some ranking factors cannot be measured because the search engines do not reveal the necessary data, or it would be 
extremely time-consuming to measure the data. Make sure you pay attention to the following factors because they could 
prevent a top ranking for www.usainxpress.com on Google.com (without Places). 
Advice 
Backlinks to your web page 
Are the web pages linking to your web page relevant to the search term "dhl"? 
How fast does your web page get new links pointing to it? 
Do the web sites which link to your page belong to the same content category? 
Since when do the links to your page exist? 
Is the text surrounding the link to your page relevant to the search term "dhl"? 
Your web page 
How many important links from your other pages point to your web page? 
Do the links on your web page point to high quality, topically-related pages? 
How often and how many changes do you make to your web page over time? Is your content up-to-date? 
How often and how many web pages do you add to your web site? 
How long do your visitors spend time on your web page? 
Search engine result page 
Do your competitors on the search engine result page get a manual ranking boost by Google.com (without Places), for 
example Amazon or Wikipedia? 
How many visitors of the search engine result pages click through to your page? 
How often do search engine visitors search for your company name or web page URL on Google.com (without Places)? 
Negative ranking factors (you should be able to say "no" to all the following questions) 
Is your content very similar or a duplicate of existing content? 
Is your server often down when search engine crawlers try to access it? 
Do you link to web sites that do not deserve a link? 
Do you use the same title or meta tags for many web pages? 
Do you overuse the same keyword or key phrase? 
Do you participate in link schemes? 
Do you actively sell links on your web page? 
Do a majority of your backlinks come from low quality or spam sites? 
Does your web page have any spelling or grammar mistakes? 
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Table: Number of keywords 
This chapter lists the analyzed keyword ranking factors in tabular form. 
(AT = anchor text, LU = link URL, SD = same domain.) 
Search term: "dhl" 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
Document Title: 0 1 1 1 1 1 1 1 1 1 1 all 1 
Body Text: 9 53 23 4 171 10 45 12 34 3 30 3 to 171 
H1 Texts: 0 0 1 0 1 1 0 0 0 0 1 0 to 1 
Domain: 0 1 1 1 0 0 0 1 1 1 1 0 to 1 
Page URL: 0 0 0 0 1 1 1 0 0 0 0 0 to 1 
H2-H6 Texts: 0 2 0 1 1 0 18 2 4 1 0 0 to 18 
IMG ALT: 1 3 3 0 1 0 21 2 0 1 1 0 to 21 
Bold Text: 0 1 0 0 11 0 0 0 0 0 0 0 to 11 
SD AT: 4 35 16 2 26 0 22 0 12 0 1 0 to 35 
Outbound AT: 0 3 1 0 29 0 0 5 5 0 0 0 to 29 
SD LU: 1 7 1 0 94 0 100 0 43 0 0 0 to 100 
Outbound LU: 0 154 12 0 26 4 0 11 11 1 9 0 to 154 
Meta Descr.: 0 2 1 0 0 1 3 1 2 0 0 0 to 3 
First Sentence: 1 3 7 2 2 1 0 0 0 2 1 0 to 7 
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Table: Keyword density 
This chapter lists the analyzed keyword ranking factors in tabular form. 
(AT = anchor text, LU = link URL, SD = same domain.) 
Search term: "dhl" 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
Document Title: 0% 20% 11% 25% 17% 5% 33% 25% 33% 25% 50% 5% to 50% 
Body Text: 2% 2% 3% 2% 4% 1% 2% 4% 3% 7% 3% 1% to 7% 
H1 Texts: 0% 0% 25% 0% 50% 10% 0% 0% 0% 0% 7% 0% to 50% 
Domain: 0% 100% 50% 50% 0% 0% 0% 33% 100% 33% 100% 0% to 100% 
Page URL: 0% 0% 0% 0% 33% 8% 100% 0% 0% 0% 0% 0% to 100% 
H2-H6 Texts: 0% 1% 0% 7% 1% 0% 69% 9% 5% 4% 0% 0% to 69% 
IMG ALT: 2% 0% 2% 0% 2% 0% 2% 15% 0% 13% 100% 0% to 100% 
Bold Text: 0% 1% 0% 0% 11% 0% 0% 0% 0% 0% 0% 0% to 11% 
SD AT: 5% 3% 5% 1% 2% 0% 5% 0% 2% 0% 2% 0% to 5% 
Outbound AT: 0% 1% 20% 0% 13% 0% 0% 14% 9% 0% 0% 0% to 20% 
SD LU: 1% 1% 0% 0% 3% 0% 7% 0% 3% 0% 0% 0% to 7% 
Outbound LU: 0% 43% 29% 0% 6% 0% 0% 17% 16% 17% 33% 0% to 43% 
Meta Descr.: 0% 6% 5% 0% 0% 3% 12% 5% 17% 0% 0% 0% to 17% 
First Sentence: 3% 2% 4% 6% 14% 1% 0% 0% 0% 29% 3% 0% to 29% 
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Table: Keyword position 
This chapter lists the analyzed keyword ranking factors in tabular form. 
(AT = anchor text, LU = link URL, SD = same domain.) 
Search term: "dhl" 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
Document Title: n/a 1 48 1 1 1 1 12 15 1 1 1 to 48 
Body Text: 45 302 314 17 1 398 334 234 47 1 1 1 to 398 
H1 Texts: n/a n/a 7 n/a 1 1 n/a n/a n/a n/a 58 n/a to 58 
Domain: n/a 1 1 10 n/a n/a n/a 1 3 1 1 n/a to 10 
Page URL: n/a n/a n/a n/a 6 14 1 n/a n/a n/a n/a n/a to 14 
H2-H6 Texts: n/a 161 n/a 1 179 n/a 1 7 1 123 n/a n/a to 179 
IMG ALT: 307 6,759 94 n/a 1 n/a 13 35 n/a 1 1 n/a to 6,759 
Bold Text: n/a 45 n/a n/a 1 n/a n/a n/a n/a n/a n/a n/a to 45 
SD AT: 46 282 305 17 19 n/a 235 n/a 1,253 n/a 1 n/a to 1,253 
Outbound AT: n/a 1,673 2 n/a 6 n/a n/a 18 75 n/a n/a n/a to 1,673 
SD LU: 47 63 63 n/a 6 n/a 54 n/a 111 n/a n/a n/a to 111 
Outbound LU: n/a 5 5 n/a 5 315 n/a 41 104 5 11 n/a to 315 
Meta Descr.: n/a 1 1 n/a n/a 1 1 10 15 n/a n/a n/a to 15 
First Sentence: 45 287 302 16 1 358 n/a n/a n/a 1 1 n/a to 358 
Created by SEO, LLC 38 of 41 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 8/28/2014 
Table: Number of words 
This chapter lists the analyzed keyword ranking factors in tabular form. 
(AT = anchor text, LU = link URL, SD = same domain.) 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
Document Title: 1 5 9 4 6 20 3 4 3 4 2 2 to 20 
Body Text: 508 2,279 722 231 4,703 1,236 2,055 278 1,381 43 1,000 43 to 4,703 
H1 Texts: 0 0 4 0 2 10 0 22 0 0 15 0 to 22 
Domain: 1 1 2 2 2 1 1 3 1 3 1 1 to 3 
Page URL: 0 0 3 0 3 13 1 0 0 0 0 0 to 13 
H2-H6 Texts: 37 211 32 14 71 7 26 22 76 25 8 7 to 211 
IMG ALT: 62 1,024 128 0 55 3 1,159 13 24 8 1 0 to 1,159 
Bold Text: 1 88 16 0 104 1 0 0 1 0 3 0 to 104 
SD AT: 80 1,129 305 169 1,441 505 415 8 723 7 65 7 to 1,441 
Outbound AT: 1 232 5 0 221 93 0 35 53 0 8 0 to 232 
SD LU: 81 1,004 342 37 2,992 690 1,387 10 1,521 7 40 7 to 2,992 
Outbound LU: 2 359 41 0 421 1,029 0 66 67 6 27 0 to 1,029 
Meta Descr.: 0 35 22 0 0 37 26 22 12 0 0 0 to 37 
First Sentence: 34 167 178 35 14 72 24 2 1 7 30 1 to 178 
Created by SEO, LLC 39 of 41 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 8/28/2014 
Table: Number of characters 
This chapter lists the analyzed keyword ranking factors in tabular form. 
(AT = anchor text, LU = link URL, SD = same domain.) 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
Document Title: 8 22 67 24 46 88 14 28 17 17 12 12 to 88 
Body Text: 3,339 15,388 4,621 1,437 28,014 7,017 11,535 1,637 9,629 261 6,330 261 to 
28,014 
H1 Texts: 0 0 27 0 11 39 0 122 0 0 102 0 to 122 
Domain: 11 3 7 22 12 8 8 13 5 16 11 3 to 22 
Page URL: 0 0 19 0 16 60 3 0 0 0 0 0 to 60 
H2-H6 Texts: 195 1,377 209 89 380 43 93 123 471 145 46 43 to 1,377 
IMG ALT: 359 6,987 739 0 309 16 6,780 71 163 46 3 0 to 6,987 
Bold Text: 8 557 104 0 460 2 0 0 1 0 22 0 to 557 
SD AT: 537 7,541 2,023 1,037 8,431 2,725 2,392 70 5,259 42 372 42 to 8,431 
Outbound AT: 2 1,726 29 0 1,511 259 0 215 349 0 64 0 to 1,726 
SD LU: 545 6,162 2,179 184 16,818 4,159 9,389 40 11,141 49 222 40 to 16,818 
Outbound LU: 12 1,380 235 0 2,566 5,278 0 344 436 28 204 0 to 5,278 
Meta Descr.: 0 240 146 0 0 213 156 144 81 0 0 0 to 240 
First Sentence: 275 1,233 1,248 249 100 465 140 14 1 33 199 1 to 1,248 
Created by SEO, LLC 40 of 41 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 8/28/2014 
Table: Ranking factors digest 
This chapter shows some of the search engine ranking factors in tabular form. Some of the values may have been 
abbreviated by using "k" which means that the value must be multiplied by 1000. ("n/a" means "data not available".) 
Digest 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
Number of backlinks according to these data providers (the more the better) 
Alexa: 0 12k 2k 350 1,880k 11k 6,645k 4 735 74 45 4 to 6,645k 
SEOprofiler: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a 
Mentions on social sites (the more the better) 
Delicious.com: 0 0 0 12 0 0 0 0 0 0 0 0 to 12 
Facebook 
0 7k 364 2k 148k 4k 13,325 
6k 45 0 359 0 to 13,325k 
Mentions: 
k 
Google +1: 0 11k 3 25 9 1 8 0 10 0 6 0 to 11k 
Twitter 
0 3 0 203 419 6k 65,432 
Tweets: 
k 
63 0 0 60 0 to 65,432k 
Other ranking factors results (the older or the lower the better) 
Web Site Age: n/a May 
1989 
Sep 
1997 
Jul 
2004 
Jan 
2001 
Apr 
2005 
Mar 
1997 
n/a n/a May 
2002 
n/a May 1989 to 
Apr 2005 
Server Speed: n/a 1.90s 1.93s 0.66s 1.65s 6.74s 2.78s n/a 2.20s 0.66s n/a 0.66s to 
6.74s 
Alexa Traffic 
Rank: 
n/a 2k 9k 13k 6 3k 2 6,625k 80k 216k 9,863k 2 to 9,863k 
Created by SEO, LLC 41 of 41 http://www.SplinternetMarketing.com

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Seo competitive analysis

  • 1. SEO, LLC Internet Competitive Analysis Report 8/28/2014 SEO, LLC Internet Competitive Analysis 500 N. Michigan Ave. Suite 300 Chicago, IL 60611 920-285-7570 Date: 8/28/2014 Recipient: Tim Freteluco Amore Laser 2103-A West Anderson Lane AUSTIN TX 78757 Phone: 512-291-4247 Data and statistics used to make your site as good as or better than any of the top 10 competitors on Google or Bing. Edit your website based on this in-depth and insightful advice from top to bottom, as the advice is given in order or weight and priority. The link building advice is something that is developed over some time, as the search engines will give less weight to newer or fleeting links. My advice on link building is to simply add good articles to your news or blog section of your website. Your website should present a lot of material that people would want to reference in their own blogs or websites. It is the ONLY legitimate way to gain good links back your site and it works with the title advice (to gain links using the right keywords. This report has been created by SEO llc. Visit us on the Web at www.SplinternetMarketing.com or call 920-285-7570 for a free SEO analysis. Created by SEO, LLC 1 of 41 http://www.SplinternetMarketing.com
  • 2. SEO, LLC Internet Competitive Analysis Report 8/28/2014 Report overview This report helps you to optimize the web page "http://www.usainxpress.com/" for a high ranking on Google.com (without Places) for the search term "dhl". Your web page http://www.usainxpress.com/ Title: InXpress Description: [No meta description available.] Your competitors for the search term "dhl" on Google.com (without Places) 1 http://www.dhl.com/ Title: DHL | Global | English Description: DHL is the global market leader in the logistics industry. DHL commits its expertise in international parcel, express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its customers. 2 http://www.dhl-usa.com/en/express/tracking.html Title: Tracking, Track Parcels, Packages, Shipments | DHL Express Tracking Description: DHL Express tracking - track a parcel, track a package, track shipments and check shipment delivery status online. Track parcels and packages now. 3 http://webtrack.dhlglobalmail.com/ Title: DHL Global Mail Tracking Description: [No meta description available.] 4 http://en.wikipedia.org/wiki/DHL_Express Title: DHL Express - Wikipedia, the free encyclopedia Description: [No meta description available.] Created by SEO, LLC 2 of 41 http://www.SplinternetMarketing.com
  • 3. SEO, LLC Internet Competitive Analysis Report 8/28/2014 Your competitors for the search term "dhl" on Google.com (without Places) 5 http://www.dnaindia.com/money/report-dhl-bets-rs-800-crore-on-on-e-tail-boom-2013982 Title: DHL bets Rs 800 crore on on e-tail boom | Latest News & Updates at Daily News & Analysis Description: DHL bets Rs 800 crore on on e-tail boom - Its arm Blue Dart Express will invest in developing multiple delivery options including cash on delivery and set up warehouses specifically for e-commerce and SME segments 6 https://www.facebook.com/dhl Title: DHL | Facebook Description: DHL. 175,683 likes · 4,519 talking about this. The official Facebook Page of DHL - The Logistics company for the world. • Legal notice: www.dhl.com/masthead 7 http://www.dhl-in-motion.com/ Title: InMotion - DHL Social Stream Description: Discover DHL InMotion. Delivering the latest social content to you from world class partners like Formula 1, Fashion Week and Manchester United. 8 http://www.dpdhl.com/ Title: Deutsche Post DHL Description: Deutsche Post DHL (DPDHL) - the world's leading mail and logistics services Group 9 https://dhl-ar.accountis.net/ Title: DHL e-billing hub Description: [No meta description available.] Created by SEO, LLC 3 of 41 http://www.SplinternetMarketing.com
  • 4. SEO, LLC Internet Competitive Analysis Report 8/28/2014 Your competitors for the search term "dhl" on Google.com (without Places) 10 http://dhlexported.com/ Title: DHL Exported Description: [No meta description available.] Analyzed search terms dhl Top 10 Ranking Requirements Score™ 18% The Top 10 Ranking Requirements Score™ of 18% means that the web page www.usainxpress.com meets only 18% of the requirements for a top 10 ranking on Google.com (without Places) for the search term "dhl". Note that not all ranking factors are weighted equally, and that there are some ranking factors that cannot be taken into account because search engines do not reveal the necessary data. Created by SEO, LLC 4 of 41 http://www.SplinternetMarketing.com
  • 5. SEO, LLC Internet Competitive Analysis Report 8/28/2014 Search engine ranking factors performance Ranking Factor Importance Factors Passed Factors Failed Ranking Factors Performance 28 ranking factors passed 13 ranking factors failed Essential (weighted most): 3 8 Very Important: 3 0 Important: 11 1 Moderately Important: 9 2 Slightly Important: 2 2 Total: 28 13 Table of contents 1. Report overview 18. Keyword use in outbound anchor texts 2. Keyword use in document title 19. Keyword use in same domain link URLs 3. Number of backlinks 20. Keyword use in outbound link URLs 4. Anchor texts of backlinks 21. Keyword use in meta description 5. Keyword use in body text 22. Number of trailing slashes in URL 6. Age of web site 23. HTML validation of web page to W3C standards 7. Keyword use in H1 headline texts 24. Readability level of web page 8. Keyword use in domain name 25. Keyword use in the first sentence of the body text 9. Keyword use in page URL 26. Search engine compatibility 10. Mentions on social sites 27. Factors that could prevent your top ranking 11. Server speed 28. Table: Number of keywords 12. Keyword use in H2-H6 headline texts 29. Table: Keyword density 13. Keyword use in IMG ALT attributes 30. Table: Keyword position 14. Top level domain of web site 31. Table: Number of words 15. Keyword use in bold body text 32. Table: Number of characters 16. Number of visitors to the site 33. Table: Ranking factors digest 17. Keyword use in same domain anchor texts Created by SEO, LLC 5 of 41 http://www.SplinternetMarketing.com
  • 6. SEO, LLC Internet Competitive Analysis Report 8/28/2014 Keyword use in document title Essential The document title is the text within the <title>...</title> tags in the HTML code of your web page. This chapter tries to find out how to use the search term "dhl" in the document title and if it's important for Google.com (without Places). Example: <title>Your web page title</title> Their contents Rank Keyword use in document title 1 DHL | Global | English 2 Tracking, Track Parcels, Packages, Shipments | DHL Express Tracking 3 DHL Global Mail Tracking 4 DHL Express - Wikipedia, the free encyclopedia 5 DHL bets Rs 800 crore on on e-tail boom | Latest News & Updates at Daily News & Analysis 6 DHL | Facebook 7 InMotion - DHL Social Stream 8 Deutsche Post DHL 9 DHL e-billing hub 10 DHL Exported Your contents InXpress Advice for your document title Search term: "dhl" Competitors Your Site Advice Number of keywords: all 1 0 You should use the search term "dhl" exactly once. << Keyword density: 5% to 50% 0% You should try to achieve a keyword density of at least 5%. << Created by SEO, LLC 6 of 41 http://www.SplinternetMarketing.com
  • 7. SEO, LLC Internet Competitive Analysis Report 8/28/2014 Number of backlinks Essential This chapter measures how many web pages link to your website domain according to the data providers Alexa.com and SEOprofiler.com. The SEOprofiler service provides the number of unique linking domains, not the number of all linking pages. Keep in mind that the raw number of linking web pages is not as important as the quality of the web pages that link to your site. Number of backlinks according to these data providers (the more the better) Alexa SEOprofiler (unique backlinks) Peak Value To Your Site: n/a n/a n/a To Site 1: 12,144 n/a 12,144 To Site 2: 1,505 n/a 1,505 To Site 3: 350 n/a 350 To Site 4: 1,879,806 n/a 1,879,806 To Site 5: 11,107 n/a 11,107 To Site 6: 6,644,721 n/a 6,644,721 To Site 7: 4 n/a 4 To Site 8: 735 n/a 735 To Site 9: 74 n/a 74 To Site 10: 45 n/a 45 Range: 4 to 6,644,721 n/a 4 to 6,644,721 Advice for the number of backlinks None of the data providers returned a different domain that links to your web site "www.usainxpress.com". Try to get at least one web page from a different domain to link to your web page. << Created by SEO, LLC 7 of 41 http://www.SplinternetMarketing.com
  • 8. SEO, LLC Internet Competitive Analysis Report 8/28/2014 Anchor texts of backlinks Essential Backlinks are links from other web sites to your site. If many other sites link to your site, then search engines consider your site to be important. However, the number of links is not as important as is the relevance of the linking page and the anchor text used in linking to your site. This chapter lists the most popular anchor texts used in linking to your site, as well as a sample of the web pages that link to your site, along with the anchor text. Most popular anchor texts used to link to your site The data provider SEOprofiler.com did not find any important backlinks to your site. Sample of the web pages that link to your site The data provider SEOprofiler.com did not find any important backlinks to your site. Advice for the anchor texts of backlinks To get a high ranking on Google.com (without Places), make sure that the web pages that link to your site use the search term "dhl" in their anchor texts. The more links to your web site contain "dhl" (or a part of it) in the anchor text, the more likely it is that your web site will get a high ranking on Google.com (without Places) for that search term. It is advisable to use different but related keywords for the anchor texts. If all links to your web site use exactly the same anchor text, then Google.com (without Places) might lower your rankings because of unnatural linking patterns. In addition, the quality and reputation of the web pages that link to your site is very important to the search engines. < Less than 10% of the analyzed backlink anchor texts contain the search term "dhl". You must increase the number of backlinks or anchor texts that contain that search term. << Less than 20% of the analyzed backlink anchor texts contain the search term "dhl". You must increase the number of backlinks or anchor texts that contain that search term. << Less than 40% of the analyzed backlink anchor texts contain the search term "dhl". You must increase the number of backlinks or anchor texts that contain that search term. << Less than 60% of the analyzed backlink anchor texts contain the search term "dhl". You must increase the number of backlinks or anchor texts that contain that search term. << Less than 80% of the analyzed backlink anchor texts contain the search term "dhl". You must increase the number of backlinks or anchor texts that contain that search term. The data provider SEOprofiler.com did not find any important backlinks to your site. << Created by SEO, LLC 8 of 41 http://www.SplinternetMarketing.com
  • 9. SEO, LLC Internet Competitive Analysis Report 8/28/2014 Keyword use in body text Essential The body text is the text on your web page that can be seen by people in their web browsers. It does not include HTML commands, comments, etc. The more visible text there is on a web page, the more a search engine can index. The calculations include spaces and punctuation marks. Your contents AustinTexasInternationalShippingCompaniesUSADHLSavingsService Shipping Quote About Services Success Stories Careers Cool Stuff Duty Calculator Converters Currency Measurement World Clock Packaging Tips 5 Ways to Save Money 10 Things to Consider E-Commerce Blog Contact Us FAQ International Shipping Discounts Global Reach with a Personal Touch Global Reach with a Personal Touch Bring the World to your Doorstep Start Saving Today! A Local Brand, A Universal Idea. Contact Us Today Instant International Quote Online! Quote Now! Smarter | Cheaper | Faster | Save NOW! Open a DHL Account As one of DHL's largest shipping partners, InXpress provides heavily discounted shipping to our customers by utilizing large volume discounts. Request your DHL account and receive a consolidated group discount. You will also be assigned a Certified International Specialist for all your international shipping needs. DHL will pick up your packages and deliver them. The DHL account belongs to you; you just pay much less by leveraging the shipping volume from thousands of small and mid-sized businesses. Our Features Include: Worldwide Coverage to More than 220 Countries and Territories International Express Parcel Delivery International Document Delivery Domestic Freight Solutions with Over 40 Carriers Market Leading Transit Times Free of Charge Shipping Supplies Links and Quotes: International Shipping Quote Open a DHL Account Track a Package Duty Calculator Currency Converter Measurement Converter World Clock Packaging Tips Just a few of our clients: Carriers we use: Savings We have a unique relationship with DHL that enables us to negotiate deep discounts for any shipping needs. These services and rates are available to any small to mid-sized business in the US no matter what volume of shipping you do. Technology We have partnered with some of the best e-commerce solution providers in Australia. We offer user friendly, scaleable web-based e-commerce software giving you live shipping quotes. Service At InXpress we want to provide you with the best possible price, customer service and shipping solution available. InXpress provides shipping services worldwide. Most clients are small business owners who work with InXpress franchise owners to manage customized shipping solutions that save time and money. On average, InXpress clients save 10 percent over their previous shipping costs. An InXpress shipping consultant works with you to establish your shipping profile and provide you access to our WebShip online shipping portal. For your convenience, you can receive quotes, manage shipment tracking and payments online. How can we help you? Quick Links Home About Us Services FAQ Shipping Quote Open a DHL Account Careers Success Stories Our Location Contact Us InXpress 10621 Beard Ave Austin, TX 78748 Phone: 512-900-0672 Contact Us | Privacy Policy ©2014 InXpress ©2014 InXpress S1 Advice for your body text Search term: "dhl" Competitors Your Site Advice Number of keywords: 3 to 171 9 OK OK Keyword density: 1% to 7% 2% OK OK Number of words: 43 to 4,703 508 OK OK Created by SEO, LLC 9 of 41 http://www.SplinternetMarketing.com
  • 10. SEO, LLC Internet Competitive Analysis Report 8/28/2014 Age of web site Very Important Spam sites often come and go quickly. For this reason, search engines tend to trust a web site that has been around for a long time over one that is brand new. The age of the domain is seen as a sign of trustworthiness because it cannot be faked. The data is provided by Alexa.com and SEOprofiler.com. Dates of the domain registration or of the first contents URL Registration Date Your Site http://www.usainxpress.com/ n/a 1 http://www.dhl.com/ Thursday, May 25, 1989 (oldest domain) 2 http://www.dhl-usa.com/en/express/tracking.html Thursday, September 25, 1997 3 http://webtrack.dhlglobalmail.com/ Tuesday, July 27, 2004 4 http://en.wikipedia.org/wiki/DHL_Express Saturday, January 13, 2001 5 http://www.dnaindia.com/money/report-dhl-bets-rs-800- crore-on-on-e-tail-boom-2013982 Friday, April 01, 2005 (newest domain) 6 https://www.facebook.com/dhl Saturday, March 29, 1997 7 http://www.dhl-in-motion.com/ n/a 8 http://www.dpdhl.com/ n/a 9 https://dhl-ar.accountis.net/ Tuesday, May 07, 2002 10 http://dhlexported.com/ n/a Range Thursday, May 25, 1989 to Friday, April 01, 2005 Advice for the web site age The web site age could not be determined. In general, the older your web site, the better it is for your rankings on Google.com (without Places). If you have a young web site, you must compensate by improving the other search engine ranking factors. < Created by SEO, LLC 10 of 41 http://www.SplinternetMarketing.com
  • 11. SEO, LLC Internet Competitive Analysis Report 8/28/2014 Keyword use in H1 headline texts Very Important H1 headline texts are the texts that are written between the <h1>...</h1> tags in the HTML code of a web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.com (without Places), too. Example: <h1>your very big headline text</h1> Your contents [not used] Advice for your H1 headline texts Search term: "dhl" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "dhl" at least once but this is optional. < Keyword density: 0% to 50% 0% You could increase the keyword density for the search term "dhl" but this is optional. < Created by SEO, LLC 11 of 41 http://www.SplinternetMarketing.com
  • 12. SEO, LLC Internet Competitive Analysis Report 8/28/2014 Keyword use in domain name Important The domain name is the main part of the web page address. This chapter tries to find out if Google.com (without Places) gives extra relevance to search terms within the domain name. Example: "your-keyword" is the domain name of http://www.your-keyword.com Their contents Rank Words In Domain Name URL 1 dhl http://www.dhl.com/ 2 dhl usa http://www.dhl-usa.com/en/express/tracking.html 3 webtrack dhlglobalmail http://webtrack.dhlglobalmail.com/ 4 en wikipedia http://en.wikipedia.org/wiki/DHL_Express 5 dnaindia http://www.dnaindia.com/money/report-dhl-bets-rs-800-c rore-on-on-e-tail-boom-2013982 6 facebook https://www.facebook.com/dhl 7 dhl in motion http://www.dhl-in-motion.com/ 8 dpdhl http://www.dpdhl.com/ 9 dhl ar accountis https://dhl-ar.accountis.net/ 10 dhlexported http://dhlexported.com/ Your contents usainxpress (Domain name: "usainxpress.com") Advice for the domain name The domain name usainxpress.com does not contain the search term "dhl". If you have a young web site with only a few backlinks, then consider registering a new domain name that contains the search term "dhl". If you have an established web site with a lot of backlinks, then you must compensate by improving the other search engine ranking factors. < Created by SEO, LLC 12 of 41 http://www.SplinternetMarketing.com
  • 13. SEO, LLC Internet Competitive Analysis Report 8/28/2014 Keyword use in page URL Important The page URL is the part after the domain name in the web page address. This chapter tries to find out if Google.com (without Places) gives extra relevance to search terms within the page URL. Separate your search terms in the page URL with slashes, dashes or underscores. Example: "keyword/another-keyword.htm" is the page URL of http://www.domain.com/keyword/another-keyword.htm Their contents Rank Words In Page URL URL 1 [no words] http://www.dhl.com/ 2 en express tracking http://www.dhl-usa.com/en/express/tracking.html 3 [no words] http://webtrack.dhlglobalmail.com/ 4 wiki DHL Express http://en.wikipedia.org/wiki/DHL_Express 5 money report dhl bets rs 800 crore on on e tail boom 2013982 http://www.dnaindia.com/money/report-dhl-bets-rs-800-c rore-on-on-e-tail-boom-2013982 6 dhl https://www.facebook.com/dhl 7 [no words] http://www.dhl-in-motion.com/ 8 [no words] http://www.dpdhl.com/ 9 [no words] https://dhl-ar.accountis.net/ 10 [no words] http://dhlexported.com/ Your contents [no words] (no page URL because you analyzed your homepage) Advice for your page URL Search term: "dhl" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "dhl" at least once but this is optional. < Keyword density: 0% to 100% 0% You could increase the keyword density for the search term "dhl" but this is optional. < Created by SEO, LLC 13 of 41 http://www.SplinternetMarketing.com
  • 14. SEO, LLC Internet Competitive Analysis Report 8/28/2014 Mentions on social sites Important On social network sites, people decide which web sites are popular. This means that the popularity on social network sites cannot be easily influenced. For this reason, search engines might trust web sites more if they are popular on social networks. ("n/a" means "data not available".) Mentions on social sites (the more the better) Delicious.com Facebook Mentions Google +1 Twitter Tweets Total To Your Site: 0 0 0 0 0 To Site 1: 0 6,774 11,188 3 17,965 To Site 2: 0 364 3 0 367 To Site 3: 12 2,010 25 203 2,250 To Site 4: 0 148,159 9 419 148,587 To Site 5: 0 4,217 1 6,136 10,354 To Site 6: 0 13,324,762 8 65,432,336 78,757,106 To Site 7: 0 5,966 0 63 6,029 To Site 8: 0 45 10 0 55 To Site 9: 0 0 0 0 0 To Site 10: 0 359 6 60 425 Range: 0 to 12 0 to 13,324,762 0 to 11,188 0 to 65,432,336 0 to 78,757,106 Advice for the mentions on social sites None of the selected social network sites found pages that link to your web site "www.usainxpress.com". Try to get at least one web page to link to your web page on these social networks. << Created by SEO, LLC 14 of 41 http://www.SplinternetMarketing.com
  • 15. SEO, LLC Internet Competitive Analysis Report 8/28/2014 Server speed Important Popular web sites often have faster server response times compared to smaller unimportant sites. In addition, most search engines index more pages from fast web sites. This chapter shows you how long it takes on average for web pages on the top ranked sites to load. The data is based on the average server speed of the last 30 days and is provided by Alexa.com ("n/a" means that Alexa.com does not have data about your server speed). Server speed results Average Page Load Time (measured in seconds, the lower the better) Your Site 1 2 3 4 5 6 7 8 9 10 Range n/a 1.90s 1.93s 0.66s 1.65s 6.74s 2.78s n/a 2.20s 0.66s n/a 0.66s to 6.74s Server Speed Relative To Other Servers On The Internet (the faster the better) Your Site 1 2 3 4 5 6 7 8 9 10 Range n/a average: bottom 40% average: bottom 40% very fast: top 10% average: top 50% very slow: bottom 5% slow: bottom 25% n/a slow: bottom 35% very fast: top 10% n/a very slow: bottom 5% to very fast: top 10% Advice for the server speed The speed of your web site could not be determined. In general, the faster your web site, the better it could be for your rankings on Google.com (without Places). If you have a slow web site, you should contact or even switch your web hosting provider. < Created by SEO, LLC 15 of 41 http://www.SplinternetMarketing.com
  • 16. SEO, LLC Internet Competitive Analysis Report 8/28/2014 Keyword use in H2-H6 headline texts Important H2, H3, H4, H5 and H6 headline texts are the texts that are written between the <h2>...</h2>, <h3>...</h3>, etc. tags in the HTML code of your web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.com (without Places), too. Example: <h3>your big headline text</h3> Your contents No. Heading Texts 1. [H3] Smarter | Cheaper | Faster | Save NOW! 2. [H4] Our Features Include: 3. [H4] Links and Quotes: 4. [H4] Just a few of our clients: 5. [H4] Carriers we use: 6. [H4] Savings 7. [H4] Technology 8. [H4] Service 9. [H4] How can we help you? 10. [H4] Quick Links 11. [H4] Our Location 12. [H4] Contact Us Advice for your H2-H6 headline texts Search term: "dhl" Competitors Your Site Advice Number of keywords: 0 to 18 0 You could use the search term "dhl" at least once but this is optional. < Keyword density: 0% to 69% 0% You could increase the keyword density for the search term "dhl" but this is optional. < Created by SEO, LLC 16 of 41 http://www.SplinternetMarketing.com
  • 17. SEO, LLC Internet Competitive Analysis Report 8/28/2014 Keyword use in IMG ALT attributes Important The <img alt> attribute defines an alternative text for an image when the user uses a text browser or when the user has turned off the display of images in the web browser application. Microsoft's Internet Explorer displays the alternative text if the user puts the cursor over the graphic. This chapter tries to find out if it makes sense to include the search term in the <img alt> attributes to improve your rankings. Example: <img src="logo.gif" width="200" height="75" alt="picture description with keyword"> Your contents No. Image Alt Attribute Text Image File Name 1. InXpress /images/logo.png 2. Global Reach with a Personal Touch /images/slider/sl-0-global-reach-with-a-personal-touch-14 024475540014.png 3. Global Reach with a Personal Touch /images/slider/sl-0-global-reach-with-a-personal-touch-14 024476340644.png 4. Bring the World to your Doorstep /images/slider/sl-0-bring-the-world-to-your-doorstep-1402 4476684948.png 5. Start Saving Today! /images/slider/sl-0-start-saving-today-14024477167943.p ng 6. A Local Brand, A Universal Idea. Contact Us Today /images/slider/sl-0-a-local-brand-a-universal-idea-contact-us- today-14024477490124.png 7. Ikea /images/slider/sl-1-ikea-14024499195932.png 8. Mariott /images/slider/sl-1-mariott-14024499533555.png 9. Hersey's /images/slider/sl-1-hersey-s-14024501062033.png 10. Ricks Restoration /images/slider/sl-1-ricks-restoration-14024502098516.png 11. Mtv /images/slider/sl-1-mtv-14024502466874.png 12. Gorilla Glue /images/slider/sl-1-gorilla-glue-14024503063752.png 13. Associated Grocers of Florida /images/slider/sl-1-associated-grocers-of-florida-1402450 3419806.png 14. Yale /images/slider/sl-1-yale-14024504033777.png 15. Calima /images/slider/sl-1-calima-14024504680265.png 16. Dade Paper /images/slider/sl-1-dade-paper-14024505296408.png 17. Crown /images/slider/sl-1-crown-14024505961774.png 18. Raymond /images/slider/sl-1-raymond-14024506255649.png 19. DHL /images/slider/sl-2-dhl-14024506755892.png 20. SAIA /images/slider/sl-2-saia-14024507025219.png 21. Old Dominion /images/slider/sl-2-old-dominion-14024507944066.png 22. Con-Way /images/slider/sl-2-con-way-14024508403853.png 23. ACT /images/slider/sl-2-act-14024508853533.png Created by SEO, LLC 17 of 41 http://www.SplinternetMarketing.com
  • 18. SEO, LLC Internet Competitive Analysis Report 8/28/2014 Your contents No. Image Alt Attribute Text Image File Name 24. Savings /images/icon_savings.png 25. Technology /images/icon_technology.png 26. Service /images/icon_service.png 27. Contact Us /images/icon_phone.png 28. InXpress /images/logo_white.png Advice for your IMG ALT attributes Search term: "dhl" Competitors Your Site Advice Number of keywords: 0 to 21 1 OK OK Keyword density: 0% to 100% 2% OK OK Created by SEO, LLC 18 of 41 http://www.SplinternetMarketing.com
  • 19. SEO, LLC Internet Competitive Analysis Report 8/28/2014 Top level domain of web site Important Web sites with certain top level domains (TLD) are statistically more likely to contain higher quality, trustworthy contents. For this reason, search engines might prefer web sites with restricted TLD (.edu, .gov., .mil) over younger TLD (e.g., .biz, .info, .jobs). In addition, country code TLD (e.g., .ca, .de, .fr) are often preferred in the country's local search results. Top level domain results Your Site 1 2 3 4 5 6 7 8 9 10 .com .com .com .com .org .com .com .com .com .net .com Advice for the top level domain of your web site Your web site URL www.usainxpress.com contains the often used top level domain .com. This is neither good nor bad for your rankings on Google.com (without Places). OK Created by SEO, LLC 19 of 41 http://www.SplinternetMarketing.com
  • 20. SEO, LLC Internet Competitive Analysis Report 8/28/2014 Keyword use in bold body text Important The body text is the text on your web page that can be seen by people in their web browsers. The bold body text uses a darker and heavier face than the regular type face. It appears between <b>...</b> or <strong>...</strong> tags in the HTML source of your web page. CSS is not recognized. The statistics include spaces and punctuation marks. Their contents Rank Keyword use in bold body text 1 Find out how to re-shape your supply chain. DHL becomes official platinum sponsor and international logistics and eCommerce full-service partner of FC Bayern Munich Java Script is required to provide tracking results. Please enable Java Script in your browser. Java Script is required to provide tracking results. Please enable Java Script in your browser. Java Script is required to provide tracking results. Please enable Java Script in your browse [and 113 additional characters] 2 Tracking Java Script is required to provide tracking results. Please enable Java Script in your browser. 3 [not used] 4 DHL Express DHL Express DHL DHL Aviation Blue Dart Aviation DHL Aero Expreso DHL Air UK European Air Transport SNAS/DHL DHL Express ^ ^ Dalsey, Hillblom & Lynn ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ a b ^ ^ ^ ^ ^ a b ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ a b c DHL Express Category Commons DHL Express Truck manufacturers Engine manufacturers Trailer manufacturers Truckload carriers Less than truckload (LTL) Third-party logistic providers National parcel carriers DHL E [and 82 additional characters] 5 15 6 [not used] 7 [not used] 8 A 9 [not used] 10 APPLICANT agrees that: Your contents InXpress Advice for your bold body text Search term: "dhl" Competitors Your Site Advice Number of keywords: 0 to 11 0 You could use the search term "dhl" at least once but this is optional. < Keyword density: 0% to 11% 0% You could increase the keyword density for the search term "dhl" but this is optional. < Created by SEO, LLC 20 of 41 http://www.SplinternetMarketing.com
  • 21. SEO, LLC Internet Competitive Analysis Report 8/28/2014 Number of visitors to the site Important Search engines might look at web site usage data, such as the number of visitors to your site, to determine if your site is reputable and contains popular contents. The Alexa.com traffic rank is based on three months of aggregated traffic data from millions of Alexa Toolbar users and is a combined measure of page views and number of site visitors. Alexa.com Traffic Rank results (the lower the better) URL Alexa Traffic Rank Your Site http://www.usainxpress.com/ n/a 1 http://www.dhl.com/ Rank #1,578 2 http://www.dhl-usa.com/en/express/tracking.html Rank #8,893 3 http://webtrack.dhlglobalmail.com/ Rank #13,123 4 http://en.wikipedia.org/wiki/DHL_Express Rank #6 5 http://www.dnaindia.com/money/report-dhl-bets-rs-800- crore-on-on-e-tail-boom-2013982 Rank #2,564 6 https://www.facebook.com/dhl Rank #2 (most visitors of the competitors) 7 http://www.dhl-in-motion.com/ Rank #6,624,749 8 http://www.dpdhl.com/ Rank #80,331 9 https://dhl-ar.accountis.net/ Rank #216,208 10 http://dhlexported.com/ Rank #9,863,499 (least visitors of the competitors) Range 2 to 9,863,499 (average rank: #1,681,095) Advice for the number of visitors to your site The number of visitors to www.usainxpress.com could not be determined. In general, the more visitors you have, the more advantageous it could be to your rankings on Google.com (without Places). < Created by SEO, LLC 21 of 41 http://www.SplinternetMarketing.com
  • 22. SEO, LLC Internet Competitive Analysis Report 8/28/2014 Keyword use in same domain anchor texts Moderately Important Anchor texts are words and sentences that are used as links. Same domain anchor texts are the anchor texts of the links that point to a web page on the same domain. This chapter examines if Google.com (without Places) takes search terms in same domain anchor texts into account. Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain anchor text "Contact information". Your contents No. Same Domain Link Text Link URL 1. [empty] / 2. AustinTexasInternationalShippingCompaniesUSADHL SavingsService /Austin-Texas-International-Shipping-Companies-DHL-Sa vings-Service/ 3. Shipping Quote /international-shipping-quote/ 4. About /about-us/ 5. Services /services/ 6. Success Stories /success-stories/ 7. Careers /careers/ 8. Cool Stuff /cool-stuff/ 9. Duty Calculator /duty-calculator/ 10. Converters /converters/ 11. Currency /currency/ 12. Measurement /measurement/ 13. World Clock /world-clock/ 14. Packaging Tips /packaging-tips/ 15. 5 Ways to Save Money /5-ways-to-save-money/ 16. 10 Things to Consider /10-things-to-consider/ 17. E-Commerce /e-commerce/ 18. Blog /blog/ 19. Contact Us /contact-us/ 20. FAQ /faq/ 21. Quote Now! /international-shipping-quote/ 22. Open a DHL Account /open-account/ 23. International Shipping Quote /international-shipping-quote/ 24. Open a DHL Account /open-account/ 25. Track a Package /track-package/ 26. Duty Calculator /duty-calculator/ Created by SEO, LLC 22 of 41 http://www.SplinternetMarketing.com
  • 23. SEO, LLC Internet Competitive Analysis Report 8/28/2014 Your contents No. Same Domain Link Text Link URL 27. Currency Converter /currency/ 28. Measurement Converter /measurement/ 29. World Clock /world-clock/ 30. Packaging Tips /packaging-tips/ 31. Contact us /contact-us/ 32. Home / 33. About Us /about-us/ 34. Services /services/ 35. FAQ /faq/ 36. Shipping Quote /international-shipping-quote/ 37. Open a DHL Account /open-account/ 38. Careers /careers/ 39. Success Stories /success-stories/ 40. Contact Us /contact-us/ 41. Privacy Policy /privacy-policy/ Advice for your same domain anchor texts Search term: "dhl" Competitors Your Site Advice Number of keywords: 0 to 35 4 OK OK Keyword density: 0% to 5% 5% OK OK Created by SEO, LLC 23 of 41 http://www.SplinternetMarketing.com
  • 24. SEO, LLC Internet Competitive Analysis Report 8/28/2014 Keyword use in outbound anchor texts Moderately Important Anchor texts are words and sentences that are used as links. Outbound anchor texts are the texts within the <a>...</a> tags when the <a> tag links to a web page on a different domain. This chapter examines if Google.com (without Places) gives relevance to search terms in outbound anchor texts. Example: The HTML tag <a href="http://www.not-your-site.com/about.htm">About the company</a> contains the outbound anchor text "About the company". Your contents No. Outbound Link Text Link URL 1. S1 http://www.splitone.com/ Advice for your outbound anchor texts Search term: "dhl" Competitors Your Site Advice Number of keywords: 0 to 29 0 You could use the search term "dhl" at least once but this is optional. < Keyword density: 0% to 20% 0% You could increase the keyword density for the search term "dhl" but this is optional. < Created by SEO, LLC 24 of 41 http://www.SplinternetMarketing.com
  • 25. SEO, LLC Internet Competitive Analysis Report 8/28/2014 Keyword use in same domain link URLs Moderately Important Links connect one web page to another. Same domain links are the links in <a href> attributes that point to other pages on the same domain. This chapter examines if search terms in same domain link URLs are relevant to Google.com (without Places). Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link URL "contact.htm". Your contents No. Same Domain Link URL Link Text 1. [empty] [/] [empty] 2. Austin Texas International Shipping Companies DHL Savings Service [/Austin-Texas-International-Shipping-Companies-DHL -Savings-Service/] AustinTexasInternationalShippingCompaniesUSADHLSav ingsService 3. international shipping quote [/international-shipping-quote/] Shipping Quote 4. about us [/about-us/] About 5. services [/services/] Services 6. success stories [/success-stories/] Success Stories 7. careers [/careers/] Careers 8. cool stuff [/cool-stuff/] Cool Stuff 9. duty calculator [/duty-calculator/] Duty Calculator 10. converters [/converters/] Converters 11. currency [/currency/] Currency 12. measurement [/measurement/] Measurement 13. world clock [/world-clock/] World Clock 14. packaging tips [/packaging-tips/] Packaging Tips 15. 5 ways to save money [/5-ways-to-save-money/] 5 Ways to Save Money 16. 10 things to consider [/10-things-to-consider/] 10 Things to Consider 17. e commerce [/e-commerce/] E-Commerce 18. blog [/blog/] Blog 19. contact us [/contact-us/] Contact Us 20. faq [/faq/] FAQ 21. international shipping quote [/international-shipping-quote/] Quote Now! 22. open account [/open-account/] Open a DHL Account 23. international shipping quote [/international-shipping-quote/] International Shipping Quote Created by SEO, LLC 25 of 41 http://www.SplinternetMarketing.com
  • 26. SEO, LLC Internet Competitive Analysis Report 8/28/2014 Your contents No. Same Domain Link URL Link Text 24. open account [/open-account/] Open a DHL Account 25. track package [/track-package/] Track a Package 26. duty calculator [/duty-calculator/] Duty Calculator 27. currency [/currency/] Currency Converter 28. measurement [/measurement/] Measurement Converter 29. world clock [/world-clock/] World Clock 30. packaging tips [/packaging-tips/] Packaging Tips 31. contact us [/contact-us/] Contact us 32. [empty] [/] Home 33. about us [/about-us/] About Us 34. services [/services/] Services 35. faq [/faq/] FAQ 36. international shipping quote [/international-shipping-quote/] Shipping Quote 37. open account [/open-account/] Open a DHL Account 38. careers [/careers/] Careers 39. success stories [/success-stories/] Success Stories 40. contact us [/contact-us/] Contact Us 41. privacy policy [/privacy-policy/] Privacy Policy Advice for your same domain link URLs Search term: "dhl" Competitors Your Site Advice Number of keywords: 0 to 100 1 OK OK Keyword density: 0% to 7% 1% OK OK Created by SEO, LLC 26 of 41 http://www.SplinternetMarketing.com
  • 27. SEO, LLC Internet Competitive Analysis Report 8/28/2014 Keyword use in outbound link URLs Moderately Important Links connect one web page to another. Outbound links are the links on a web page that point to web pages on other web sites, i.e. links to other domains. This chapter examines if Google.com (without Places) gives relevance to search terms in outbound links Example: The HTML tag <a href="http://www.not-your-site.com/info.htm">Click here</a> contains the outbound link URL "www.not-your-site.com/info.htm". Your contents No. Outbound Link URL Link Text 1. www splitone [http://www.splitone.com/] S1 Advice for your outbound link URLs Search term: "dhl" Competitors Your Site Advice Number of keywords: 0 to 154 0 You could use the search term "dhl" at least once but this is optional. < Keyword density: 0% to 43% 0% You could increase the keyword density for the search term "dhl" but this is optional. < Created by SEO, LLC 27 of 41 http://www.SplinternetMarketing.com
  • 28. SEO, LLC Internet Competitive Analysis Report 8/28/2014 Keyword use in meta description Moderately Important The Meta Description tag allows you to describe your web page. This chapter tries to find out if Google.com (without Places) takes the Meta Description tag into account. Some search engines display the text to the user in the search results. Example: <meta name="description" content="This sentence describes the contents of your web site."> Even if the Meta Description tag might not be important for ranking purposes, you should use the Meta Description tag to make sure that your web site is displayed with an attractive description in the search results. Their contents Rank Keyword use in meta description 1 DHL is the global market leader in the logistics industry. DHL commits its expertise in international parcel, express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its customers. 2 DHL Express tracking - track a parcel, track a package, track shipments and check shipment delivery status online. Track parcels and packages now. 3 [not used] 4 [not used] 5 DHL bets Rs 800 crore on on e-tail boom - Its arm Blue Dart Express will invest in developing multiple delivery options including cash on delivery and set up warehouses specifically for e-commerce and SME segments 6 DHL. 175,683 likes · 4,519 talking about this. The official Facebook Page of DHL - The Logistics company for the world. • Legal notice: www.dhl.com/masthead 7 Discover DHL InMotion. Delivering the latest social content to you from world class partners like Formula 1, Fashion Week and Manchester United. 8 Deutsche Post DHL (DPDHL) - the world's leading mail and logistics services Group 9 [not used] 10 [not used] Your contents [not used] Advice for your meta description Search term: "dhl" Competitors Your Site Advice Number of keywords: 0 to 3 0 You should use the search term "dhl" at least once. << Keyword density: 0% to 17% 0% You should increase the keyword density for the search term "dhl". << Created by SEO, LLC 28 of 41 http://www.SplinternetMarketing.com
  • 29. SEO, LLC Internet Competitive Analysis Report 8/28/2014 Number of trailing slashes in URL Moderately Important The number of trailing slashes (/) in the URL indicates where a web page falls in a site's overall hierarchy. If the URL contains many trailing slashes, meaning it is placed in a sub-sub-directory, then the webmaster does not seem to think that the page is important in relation to the other pages. Number of trailing slashes Your Site 1 2 3 4 5 6 7 8 9 10 Range 0 0 2 0 1 1 0 0 0 0 0 0 to 2 Advice for the number of trailing slashes in your web site URL The URL www.usainxpress.com does not contain more or less trailing slashes than the top ranked pages. This means that you do not have to change the number of trailing slashes in your URL. OK Created by SEO, LLC 29 of 41 http://www.SplinternetMarketing.com
  • 30. SEO, LLC Internet Competitive Analysis Report 8/28/2014 HTML validation of web page to W3C standards Slightly Important Web pages are written in special languages called HTML and CSS. If there are errors in the HTML code of your web page, then search engines might not be able to read everything of your web page. You should also check the CSS code of your web page (see link below). Validation results Validity HTML: 5 errors, not valid http://validator.w3.org/check?uri=http://www.usainxpress.com/ CSS: http://jigsaw.w3.org/css-validator/validator?uri=http://www.usainxpress.com/ Advice regarding the validity of your web site The HTML code validation of your web page www.usainxpress.com failed. This means that Google.com (without Places) might not be able to read your web page. You should fix any HTML errors. << Created by SEO, LLC 30 of 41 http://www.SplinternetMarketing.com
  • 31. SEO, LLC Internet Competitive Analysis Report 8/28/2014 Readability level of web page Slightly Important The Flesch Reading Ease test is a United States governmental standard to determine how easy a text is to read. It measures the approximate level of education necessary to understand the web page content. Higher scores indicate the text that is easier to read, and lower numbers mark harder-to-read texts. Scores among different languages are not comparable. Readability results Flesch Reading Ease Score (0-100, higher score means that the text is easier to understand) Your Site 1 2 3 4 5 6 7 8 9 10 Range 46 25 50 67 61 34 60 68 40 53 29 25 to 68 Flesch-Kincaid Grade Level (shows the number of years of education required to understand the text) Your Site 1 2 3 4 5 6 7 8 9 10 Range 10 15 11 6 7 15 10 7 12 7 16 6 to 16 Advice for the readability of your web site The Flesch Reading Ease Score of your web page www.usainxpress.com is 46. A score of 60 to 80 is considered to be optimal. This means that the text of your web page is too difficult to comprehend. If the language of your web page is not English, then the score might be alright. To improve your score, break long sentences into shorter sentences and use shorter words. In addition, make sure that you end sentences with punctuation (a period, question mark, or exclamation point). There should be one space between each word, and after any punctuation, including commas. << Created by SEO, LLC 31 of 41 http://www.SplinternetMarketing.com
  • 32. SEO, LLC Internet Competitive Analysis Report 8/28/2014 Keyword use in the first sentence of the body text Slightly Important The first sentence of the body text is the first sentence after the <body> tag in the HTML code of your web page. Some search engines give more relevance to search terms when they appear in the first sentence. Some will use your first sentence as the description of your page on the search result page. Example: <body>Here goes the first sentence. This text is not the first sentence. Their contents Rank Keyword use in the first sentence of the body text 1 Skip to the error encountered during the form submit Skip to content Skip to service links: contact, tools, help, the group Skip to search Skip to main navigation Skip to Footer with links to masthead, print, email a friend and disclaimer English Contact Center Country Profile Express DHL Express MyDHL Shipping Tracking Export Services Import Services Domestic Services Optional Services Industry Solutions Small Business Solutions Resource Center [and 783 additional characters] 2 Skip to the error encountered during the form submit Skip to content Skip to service links: contact, tools, help, the group Skip to search Skip to main navigation Skip to sub navigation Skip to Footer with links to masthead, print, email a friend and disclaimer English Contact Center Country Profile DHL Global Express DHL Express Login My DHL Express Shipping Tracking Export Services Import Services Optional Services Small Business Solutions Reso [and 798 additional characters] 3 Tracking About DHL Global Mail Help Language: English (United States) Choose a Language: English (United States) Deutsch français (Canada) English (United Kingdom) español français (France) português ??????? ??? TRACK DHL Global Mail Has the Answers 4 DHL Express From Wikipedia, the free encyclopedia Jump to: navigation , search " DHL" redirects here. 5 Toggle navigation analysis DNA Edit Blogs Standpoint news India World Mumbai Delhi Bangalore Pune Ahmedabad sport money sci/tech dna pix entertainment reviews Books Cars Features Travel Women Education Careers Vanity Fare Happiness India.com ZeeNews DNA Biz Bollywood TV&Videos Travel Cars Cricket Health Colleges Career Advice Mobile Property Home » Money DHL bets Rs 800 crore on on e-tail boom Wednesday, 27 August 2014 - 7:25am IST | Place: Mumbai | Agency: DNA 6 For a better experience on Facebook, enable JavaScript in your browser, or switch to our mobile site . Facebook logo Email or Phone Password 7 Welcome Filter 8 0 9 DHL e-Billing hub Help ©2014 DHL. 10 DHL Exported Instagram Twitter Pinterest YouTube Newsletter COMMITTEE OF EXPERTS ABOUT THE PROGRAM KEY DATES WINNERS Menu GET STARTED GET STARTED GET STARTED GET STARTED GET STARTED About the program Your contents AustinTexasInternationalShippingCompaniesUSADHLSavingsService Shipping Quote About Services Success Stories Careers Cool Stuff Duty Calculator Converters Currency Measurement World Clock Packaging Tips 5 Ways to Save Money 10 Things to Consider E-Commerce Blog Contact Us FAQ Created by SEO, LLC 32 of 41 http://www.SplinternetMarketing.com
  • 33. SEO, LLC Internet Competitive Analysis Report 8/28/2014 Advice for your first sentence of the body text Search term: "dhl" Competitors Your Site Advice Number of keywords: 0 to 7 1 OK OK Keyword density: 0% to 29% 3% OK OK Created by SEO, LLC 33 of 41 http://www.SplinternetMarketing.com
  • 34. SEO, LLC Internet Competitive Analysis Report 8/28/2014 Search engine compatibility This chapter examines the general search engine compatibility of your web page. Advice Search engines need text to index your web pages, to determine the theme of your web site and to produce a site summary. They cannot read what is written on your graphical images or in a Flash movie. Google recommends to create a useful, information-rich site. Fresh, continuously updated content is one of the best ways to ensure that search engines return to your web site (and your visitors, too). Your web page "www.usainxpress.com" contains 509 words which should be enough for search engines. OK Your web page doesn't use the Meta Refresh tag so there won't be any problems with the search engines in this aspect. OK Your web page doesn't use the Meta Robots tag so there won't be any problems with the search engines in this aspect. OK Your web page doesn't use the Meta Title tag so there won't be any problems with the search engines in this aspect. OK Your web page doesn't use any Dublin Core meta tags so there won't be any problems with the search engines in this aspect. OK Your web page doesn't use any Meta tags twice so there won't be any problems with the search engines in this aspect. OK Your web page doesn't use the <title> tag twice so there won't be any problems with search engines in this aspect. OK Your web page uses script code in an external file so you've already minimized the problems with scripts and the OK search engines. Your web page uses style sheet code in an external file so you've already minimized the problems with style sheets and the search engines. OK Your web page doesn't use frames so there won't be any problems with the search engines in this aspect. OK Some search engines consider tiny text (i.e. font size 1) as an attempt to fool the search engines. Some OK webmasters have abused tiny text in the past to hide dozens of keywords on a web page that human web surfers cannot see. Your web page doesn't seem to use tiny text so there shouldn't be any problems with the search engines in this aspect. Your web page URL "www.usainxpress.com" doesn't indicate a dynamically served web page so there shouldn't be any problems with the search engines in this aspect. OK Created by SEO, LLC 34 of 41 http://www.SplinternetMarketing.com
  • 35. SEO, LLC Internet Competitive Analysis Report 8/28/2014 Factors that could prevent your top ranking Some ranking factors cannot be measured because the search engines do not reveal the necessary data, or it would be extremely time-consuming to measure the data. Make sure you pay attention to the following factors because they could prevent a top ranking for www.usainxpress.com on Google.com (without Places). Advice Backlinks to your web page Are the web pages linking to your web page relevant to the search term "dhl"? How fast does your web page get new links pointing to it? Do the web sites which link to your page belong to the same content category? Since when do the links to your page exist? Is the text surrounding the link to your page relevant to the search term "dhl"? Your web page How many important links from your other pages point to your web page? Do the links on your web page point to high quality, topically-related pages? How often and how many changes do you make to your web page over time? Is your content up-to-date? How often and how many web pages do you add to your web site? How long do your visitors spend time on your web page? Search engine result page Do your competitors on the search engine result page get a manual ranking boost by Google.com (without Places), for example Amazon or Wikipedia? How many visitors of the search engine result pages click through to your page? How often do search engine visitors search for your company name or web page URL on Google.com (without Places)? Negative ranking factors (you should be able to say "no" to all the following questions) Is your content very similar or a duplicate of existing content? Is your server often down when search engine crawlers try to access it? Do you link to web sites that do not deserve a link? Do you use the same title or meta tags for many web pages? Do you overuse the same keyword or key phrase? Do you participate in link schemes? Do you actively sell links on your web page? Do a majority of your backlinks come from low quality or spam sites? Does your web page have any spelling or grammar mistakes? Created by SEO, LLC 35 of 41 http://www.SplinternetMarketing.com
  • 36. SEO, LLC Internet Competitive Analysis Report 8/28/2014 Table: Number of keywords This chapter lists the analyzed keyword ranking factors in tabular form. (AT = anchor text, LU = link URL, SD = same domain.) Search term: "dhl" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 0 1 1 1 1 1 1 1 1 1 1 all 1 Body Text: 9 53 23 4 171 10 45 12 34 3 30 3 to 171 H1 Texts: 0 0 1 0 1 1 0 0 0 0 1 0 to 1 Domain: 0 1 1 1 0 0 0 1 1 1 1 0 to 1 Page URL: 0 0 0 0 1 1 1 0 0 0 0 0 to 1 H2-H6 Texts: 0 2 0 1 1 0 18 2 4 1 0 0 to 18 IMG ALT: 1 3 3 0 1 0 21 2 0 1 1 0 to 21 Bold Text: 0 1 0 0 11 0 0 0 0 0 0 0 to 11 SD AT: 4 35 16 2 26 0 22 0 12 0 1 0 to 35 Outbound AT: 0 3 1 0 29 0 0 5 5 0 0 0 to 29 SD LU: 1 7 1 0 94 0 100 0 43 0 0 0 to 100 Outbound LU: 0 154 12 0 26 4 0 11 11 1 9 0 to 154 Meta Descr.: 0 2 1 0 0 1 3 1 2 0 0 0 to 3 First Sentence: 1 3 7 2 2 1 0 0 0 2 1 0 to 7 Created by SEO, LLC 36 of 41 http://www.SplinternetMarketing.com
  • 37. SEO, LLC Internet Competitive Analysis Report 8/28/2014 Table: Keyword density This chapter lists the analyzed keyword ranking factors in tabular form. (AT = anchor text, LU = link URL, SD = same domain.) Search term: "dhl" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 0% 20% 11% 25% 17% 5% 33% 25% 33% 25% 50% 5% to 50% Body Text: 2% 2% 3% 2% 4% 1% 2% 4% 3% 7% 3% 1% to 7% H1 Texts: 0% 0% 25% 0% 50% 10% 0% 0% 0% 0% 7% 0% to 50% Domain: 0% 100% 50% 50% 0% 0% 0% 33% 100% 33% 100% 0% to 100% Page URL: 0% 0% 0% 0% 33% 8% 100% 0% 0% 0% 0% 0% to 100% H2-H6 Texts: 0% 1% 0% 7% 1% 0% 69% 9% 5% 4% 0% 0% to 69% IMG ALT: 2% 0% 2% 0% 2% 0% 2% 15% 0% 13% 100% 0% to 100% Bold Text: 0% 1% 0% 0% 11% 0% 0% 0% 0% 0% 0% 0% to 11% SD AT: 5% 3% 5% 1% 2% 0% 5% 0% 2% 0% 2% 0% to 5% Outbound AT: 0% 1% 20% 0% 13% 0% 0% 14% 9% 0% 0% 0% to 20% SD LU: 1% 1% 0% 0% 3% 0% 7% 0% 3% 0% 0% 0% to 7% Outbound LU: 0% 43% 29% 0% 6% 0% 0% 17% 16% 17% 33% 0% to 43% Meta Descr.: 0% 6% 5% 0% 0% 3% 12% 5% 17% 0% 0% 0% to 17% First Sentence: 3% 2% 4% 6% 14% 1% 0% 0% 0% 29% 3% 0% to 29% Created by SEO, LLC 37 of 41 http://www.SplinternetMarketing.com
  • 38. SEO, LLC Internet Competitive Analysis Report 8/28/2014 Table: Keyword position This chapter lists the analyzed keyword ranking factors in tabular form. (AT = anchor text, LU = link URL, SD = same domain.) Search term: "dhl" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: n/a 1 48 1 1 1 1 12 15 1 1 1 to 48 Body Text: 45 302 314 17 1 398 334 234 47 1 1 1 to 398 H1 Texts: n/a n/a 7 n/a 1 1 n/a n/a n/a n/a 58 n/a to 58 Domain: n/a 1 1 10 n/a n/a n/a 1 3 1 1 n/a to 10 Page URL: n/a n/a n/a n/a 6 14 1 n/a n/a n/a n/a n/a to 14 H2-H6 Texts: n/a 161 n/a 1 179 n/a 1 7 1 123 n/a n/a to 179 IMG ALT: 307 6,759 94 n/a 1 n/a 13 35 n/a 1 1 n/a to 6,759 Bold Text: n/a 45 n/a n/a 1 n/a n/a n/a n/a n/a n/a n/a to 45 SD AT: 46 282 305 17 19 n/a 235 n/a 1,253 n/a 1 n/a to 1,253 Outbound AT: n/a 1,673 2 n/a 6 n/a n/a 18 75 n/a n/a n/a to 1,673 SD LU: 47 63 63 n/a 6 n/a 54 n/a 111 n/a n/a n/a to 111 Outbound LU: n/a 5 5 n/a 5 315 n/a 41 104 5 11 n/a to 315 Meta Descr.: n/a 1 1 n/a n/a 1 1 10 15 n/a n/a n/a to 15 First Sentence: 45 287 302 16 1 358 n/a n/a n/a 1 1 n/a to 358 Created by SEO, LLC 38 of 41 http://www.SplinternetMarketing.com
  • 39. SEO, LLC Internet Competitive Analysis Report 8/28/2014 Table: Number of words This chapter lists the analyzed keyword ranking factors in tabular form. (AT = anchor text, LU = link URL, SD = same domain.) Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 1 5 9 4 6 20 3 4 3 4 2 2 to 20 Body Text: 508 2,279 722 231 4,703 1,236 2,055 278 1,381 43 1,000 43 to 4,703 H1 Texts: 0 0 4 0 2 10 0 22 0 0 15 0 to 22 Domain: 1 1 2 2 2 1 1 3 1 3 1 1 to 3 Page URL: 0 0 3 0 3 13 1 0 0 0 0 0 to 13 H2-H6 Texts: 37 211 32 14 71 7 26 22 76 25 8 7 to 211 IMG ALT: 62 1,024 128 0 55 3 1,159 13 24 8 1 0 to 1,159 Bold Text: 1 88 16 0 104 1 0 0 1 0 3 0 to 104 SD AT: 80 1,129 305 169 1,441 505 415 8 723 7 65 7 to 1,441 Outbound AT: 1 232 5 0 221 93 0 35 53 0 8 0 to 232 SD LU: 81 1,004 342 37 2,992 690 1,387 10 1,521 7 40 7 to 2,992 Outbound LU: 2 359 41 0 421 1,029 0 66 67 6 27 0 to 1,029 Meta Descr.: 0 35 22 0 0 37 26 22 12 0 0 0 to 37 First Sentence: 34 167 178 35 14 72 24 2 1 7 30 1 to 178 Created by SEO, LLC 39 of 41 http://www.SplinternetMarketing.com
  • 40. SEO, LLC Internet Competitive Analysis Report 8/28/2014 Table: Number of characters This chapter lists the analyzed keyword ranking factors in tabular form. (AT = anchor text, LU = link URL, SD = same domain.) Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 8 22 67 24 46 88 14 28 17 17 12 12 to 88 Body Text: 3,339 15,388 4,621 1,437 28,014 7,017 11,535 1,637 9,629 261 6,330 261 to 28,014 H1 Texts: 0 0 27 0 11 39 0 122 0 0 102 0 to 122 Domain: 11 3 7 22 12 8 8 13 5 16 11 3 to 22 Page URL: 0 0 19 0 16 60 3 0 0 0 0 0 to 60 H2-H6 Texts: 195 1,377 209 89 380 43 93 123 471 145 46 43 to 1,377 IMG ALT: 359 6,987 739 0 309 16 6,780 71 163 46 3 0 to 6,987 Bold Text: 8 557 104 0 460 2 0 0 1 0 22 0 to 557 SD AT: 537 7,541 2,023 1,037 8,431 2,725 2,392 70 5,259 42 372 42 to 8,431 Outbound AT: 2 1,726 29 0 1,511 259 0 215 349 0 64 0 to 1,726 SD LU: 545 6,162 2,179 184 16,818 4,159 9,389 40 11,141 49 222 40 to 16,818 Outbound LU: 12 1,380 235 0 2,566 5,278 0 344 436 28 204 0 to 5,278 Meta Descr.: 0 240 146 0 0 213 156 144 81 0 0 0 to 240 First Sentence: 275 1,233 1,248 249 100 465 140 14 1 33 199 1 to 1,248 Created by SEO, LLC 40 of 41 http://www.SplinternetMarketing.com
  • 41. SEO, LLC Internet Competitive Analysis Report 8/28/2014 Table: Ranking factors digest This chapter shows some of the search engine ranking factors in tabular form. Some of the values may have been abbreviated by using "k" which means that the value must be multiplied by 1000. ("n/a" means "data not available".) Digest Your Site 1 2 3 4 5 6 7 8 9 10 Range Number of backlinks according to these data providers (the more the better) Alexa: 0 12k 2k 350 1,880k 11k 6,645k 4 735 74 45 4 to 6,645k SEOprofiler: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a Mentions on social sites (the more the better) Delicious.com: 0 0 0 12 0 0 0 0 0 0 0 0 to 12 Facebook 0 7k 364 2k 148k 4k 13,325 6k 45 0 359 0 to 13,325k Mentions: k Google +1: 0 11k 3 25 9 1 8 0 10 0 6 0 to 11k Twitter 0 3 0 203 419 6k 65,432 Tweets: k 63 0 0 60 0 to 65,432k Other ranking factors results (the older or the lower the better) Web Site Age: n/a May 1989 Sep 1997 Jul 2004 Jan 2001 Apr 2005 Mar 1997 n/a n/a May 2002 n/a May 1989 to Apr 2005 Server Speed: n/a 1.90s 1.93s 0.66s 1.65s 6.74s 2.78s n/a 2.20s 0.66s n/a 0.66s to 6.74s Alexa Traffic Rank: n/a 2k 9k 13k 6 3k 2 6,625k 80k 216k 9,863k 2 to 9,863k Created by SEO, LLC 41 of 41 http://www.SplinternetMarketing.com