1. Brandon Glauber

2. Axe Hair Gel Commercial

http://www.youtube.com/watch?v=Viv8W
q-vxV4

3. Masculinity
Viewer audience directed toward young
males.
 Trying to sell axe hair gel along with
masculinity
 “First impressions count”


4. Sexism
Advertisement is sexist toward woman
 Basically saying that woman are easily
distracted
 Woman in commercial throws away
important Olympic race to look at official
wearing axe hair gel


5. Unethical relationship
In our society a relationship between a
runner and an official is unethical
 Selling bad morals
 The encounter between the two isn't
realistic
