2. Who We Are
Over the years we have refined and narrowed
our scope of ministry. We have crystalized what
we do and why we do it. We know what God has
called us to do, now we need a way to connect
who we are to the hearts and minds of those
God is calling to serve alongside us. This is
Branding: Connecting our passions with theirs,
communicating our vision to their hearts,
visually and through written word.
3. Color Scheme
Our main color, Orange will
anchor our new image to the
past and the highlights and
commentary colors will pull
us forward giving everything
a fresh clean look.
As we establish our brand
image these colors will help
us stand out visually as they
will connect across all
publications, online or in
hand.
6. Tag line
You are probably saying HOLD ON I thought our new tag
line was “Experience the Expansion”.
As we worked more and more with Change hearts,
Change the world as a campaign idea, we realized that it
was a much stronger call to action. It better represented
who we are, what we do and most of all what we are
passionate about.
We also feel it will connect with others on a deeper level,
we all know God is in the business of changing hearts.
Change Hearts, Change the World
7. Materials In Hand
Materials in hand are the visual support
to in person presentations.
They include
Banners
Posters
Rack Cards
Response Cards
Business Cards
Letterhead
T-Shirts
8. Banners
Banners draw visual interest to
our booth or display area when
making presentations at
Churches or conventions.
They will highlight one of our
stories of a changed heart and
invite people to ask “What is
this all about?” or “Tell me this
story” opening the door to invite
them to become heart changers
themselves.
9. Posters
Posters featuring our heart and world against a
cityscape emphasize the urban nature of our work
and the scope of possible change a vibrant church
plant could make. These would be given to
churches as a way to promote our ministry after
we have gone.
Posters featuring a
“Changed Heart” offer a
personal connection to the
ministry
10. Rack Cards
Rack Cards give people
an opportunity to
“take us home”.
Perfect for sticking in
your bible or handing
on your refrigerator as
a reminder of the
possibility of
partnership or to pray
for the ministry of
Extreme.
15. Expanding our Online Reach
As we move forward our online image will
reflect what we present to churches,
schools and conferences. When a person
finds us online whether it be our Website,
Facebook page, Twitter, Instagram, Linked
In company page, advisement on a job
board, it will reflect a cohesive image and
be instantly recognizable as Extreme.
