1. @TwitterAds | Confidential
#MomentsMatters
@pgreenberger
October 15, 2014

4. #WorldCup
Brazil vs. Germany
A new Twitter record

6. The 2014 World Cup tournament:
32
days
#WorldCup
64
matches
672M
Tweets
SOURCE | TWITTER DATA

7. Source: Twitter Internal July, 2013
@Twitter@AdTsw i t| t e CrAondfsid e |n t iaClonfidential
@twitteradsuk | Confidential
Everyday: “run”
VOLUME OF CONVERSATION
MON TUE WED THU FRI SAT SUN
7

8. Billions
OF OPPORTUNITIES TO ENGAGE
EVERY WEEK

9. TWITTER IS
Live, Public, Conversational

10. PLANNED
UNPLANNED
ALWAYS
ON
EVENT
EVERYDAY CAMPAIGN
UNPREDICTABLE LIVE

11. Planned
Everyday Campaign
Always-on Event
Reactive Live Unplanned