Styleguide stands for what brand stand for, ensuring consistency in communication of brand essence and acting as an anchor for all communications activities around the world.

2. Project Name: Campaign evaluation Client Name: Marico
Pharma Brand Manager's Style guide
Usage
Styleguide stands for what brand stand for, ensuring
consistency in communication of brand essence and
acting as an anchor for all communications activities
around the world

3. Project Name: Campaign evaluation Client Name: Marico
Does brand managers aware about styleguide?
What brand managers consider essential components of style guide?
What is the awareness about the benefit of style guide?
What are the expectation from agencies for style guide?
Does brand managers create foot print document for brands?
Is Style guide part of overall communication strategy for brand managers?
Research Objective

4. Project Name: Campaign evaluation Client Name: Marico
Summary

5. Project Name: Campaign evaluation Client Name: Marico
Findings
Brand managers don't focus on
exhaustive documentation process
Awareness among brand manager about
style guide is high. However, guidelines
doesn't include all aspects about the
brand.
Some of the brand manager just single-
mindedly focus on color, font, color
combination while few go to more deeper
meanings such as imagery and many just
understood it as look and feel document.

6. Project Name: Campaign evaluation Client Name: Marico
Findings
Style guide is not strictly made for all
brands managed.
Brand managers doesn’t maintain style guide
for all its brands.
It seems that Its significance as a tool is not
well-percolated, as companies now don’t have
any strict system where brand manager has to
compulsorily leave behind documents for not
messing up with brand essence as and when
new people deal with brands.
It might be local or smaller brands get
differential treatment over large or promising
brands.

7. Project Name: Campaign evaluation Client Name: Marico
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