Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
5 steps to building a direct to-customer strategy
1. 5 S T E P S T O B U I L D I N G A D I R E C T -
T O - C U S T O M E R S T R A T E G Y
D I G I T A L B A M B O O
2. 2. TARGETS
1. FINAL GOAL
3. STRATEGY
4. CAPABILITIES
5. PROGRAMS
What is the most profitable position to
have within 2-5years?
Who will be the customers and partners
that you wish to target?
How will your customer relation
differentiate from competition?
Which programs should you set-up to
complete and utilize these capabilities?
Which capabilities will you need to
complete your Unique Selling Position
and build your customer relations?