Schroders & Incisive Create The use of an IAB Rising Star Creative James Rainbow Head of Marketing - UKMarch 2013 | For pr...
The challengesIntroduction   Publisher websites are running multiple advertisements on each page   Our advertising often...
The solutionThe IAB Rising Star Portrait advertisement   Then only advertisement on the page –    impact and standout   ...
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The use of an IAB rising star creative by James Rainbow - Incisive Create Ad Effectiveness

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The use of an IAB rising star creative by James Rainbow, Schroders, for IncisiveCreate

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The use of an IAB rising star creative by James Rainbow - Incisive Create Ad Effectiveness

  1. 1. Schroders & Incisive Create The use of an IAB Rising Star Creative James Rainbow Head of Marketing - UKMarch 2013 | For professional investors only. This material is not suitable for retail clients
  2. 2. The challengesIntroduction Publisher websites are running multiple advertisements on each page Our advertising often appears on the same page as our competitors It is difficult to get standout it is difficult to present a full marketing message in a smaller ad unitThe use of an IAB Rising Star Creative | March 2013 1
  3. 3. The solutionThe IAB Rising Star Portrait advertisement Then only advertisement on the page – impact and standout A large advertisement unit – room to really engage with readers We are achieving a CTR of 0.6 to 0.7 – a great deal higher than an average advertisement unitThe use of an IAB Rising Star Creative | March 2013 2

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