The use of an IAB rising star creative by James Rainbow - Incisive Create Ad Effectiveness
•
0 likes•429 views
The use of an IAB rising star creative by James Rainbow, Schroders, for IncisiveCreate
Recommended
More Related Content
What's hot
What's hot (11)
Similar to The use of an IAB rising star creative by James Rainbow - Incisive Create Ad Effectiveness
Similar to The use of an IAB rising star creative by James Rainbow - Incisive Create Ad Effectiveness (20)
More from Incisive Create
More from Incisive Create (7)
Recently uploaded
Recently uploaded (20)
The use of an IAB rising star creative by James Rainbow - Incisive Create Ad Effectiveness
- 1. Schroders & Incisive Create The use of an IAB Rising Star Creative James Rainbow Head of Marketing - UK March 2013 | For professional investors only. This material is not suitable for retail clients
- 2. The challenges Introduction Publisher websites are running multiple advertisements on each page Our advertising often appears on the same page as our competitors It is difficult to get standout it is difficult to present a full marketing message in a smaller ad unit The use of an IAB Rising Star Creative | March 2013 1
- 3. The solution The IAB Rising Star Portrait advertisement Then only advertisement on the page – impact and standout A large advertisement unit – room to really engage with readers We are achieving a CTR of 0.6 to 0.7 – a great deal higher than an average advertisement unit The use of an IAB Rising Star Creative | March 2013 2