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Digital Proposition for
Hospitals
Objective
Claim the digital mind space for hospital segment
Build awareness
of services and
thus Increase
Business
Create Customer
Friendly Mobile
app to facilitate
1:1
Communication
with the target
segment
Build Social
Properties and
create digital
leadership across
digital channels
Mobile App Features
1. Urgent Care Functionality
2. Wayfinding Facility
3. Pregnancy/ Childbirth App Functionality
4. General Hospital Activities
5.Outpatient Care/ Cancer Care
6.Physician Referral
7.Wellness Functionality
8. Medication Tracking Functionality
Other App Features:
 Chat with Health Expert
 Call Health Expert
 Service History
 Book an Appointment
 Report Details & History
Urgent Care Functionality:
Route Your ER-Bound Patients to More Affordable
Urgent Care Options
Key Functionality:
• Dynamic wait times – Streaming wait times for
multiple urgent care centers
• Ability to find nearby urgent care centers –
Easily search for facilities by location
• Contacts & directions – One-touch listings for
all locations; maps; directions; contacts;
insurance information
•News & info – Engage patients in the community and promote your brand
•Push notifications – Use the app to publish important announcements and
health tips
Wayfinding Facility
Help Patients Navigate Your Facility; Reduce
Stress Levels
Key Functionality:
•Geofencing – Send helpful push messages and
maps at the entrance(s), in parking lots, and
more.
•Beacons – Use Bluetooth beacons to provide
indoor wayfinding tips and alerts.
•2D and 3D Maps – Pop up maps show a user’s
location and provides directions to key
destinations.
•Location-Based Alerts – Messages appear relating to promotions and other
important information.
•Quick Contacts – Equip your wayfinding app with easy contacts, GPS, and
tap-to-call.
Pregnancy/ Childbirth Apps
Educate, Engage, Build Confidence,
Adjust to Motherhood
Key Functionality:
•Illustrated pregnancy tracker – Track
your baby’s development; receive weekly
helpful tips and animated videos
•Labor and birth – View a comprehensive
guide to labor and birth; use a
contractions timer
•Postpartum care – Health and wellness
guides for new mothers
Newborn Care – Everything you need to know about caring for a new baby
General Hospital Activities
Boost Brand Exposure and Patient
Loyalty While Slashing Communication
Costs
Key Functionality:
•General information – view general info
and addresses; map & directions; accepted
insurance; phone numbers with tap-to-call
•Services – directory of services and
specialists with tap-to-email or tap-to-call
functions
•Virtual tour – 360° views of rooms. Include
interactive maps of hospital facilities showing
times of operation and access instructions
•ER wait times – stream dynamic wait times for all of your ER facilities
•Interactive gallery, events, social media – engage your patients year-round with
streaming content and interactive functionality
Outpatient Care/ Cancer Care
Improve Patient Outcomes and
Encourage a Proactive Approach to
Treatment
Key Functionality:
•Track your treatment – Utilize a user-
friendly pain tracker and treatment tracker to
assess progress
•My care team – Select and save a custom
profile of your care team
•Patient network – Connect with other
cancer patients and patient support groups;
share stories, ask questions and offer
support
•Lab results – Securely enter your information to receive lab results
•Virtual wig gallery – Upload your photo and try on wigs; move and resize to fit
your face
Physician Referral
Streamline the Patient Referral Process
and Build Physician Relationships
Key Functionality:
•Physician profiles – One-tap access to
profile information for your doctor – include
photos, credentials, and publications
•Addresses and directions – Easily find an
address or locate a medical office/hospital
•Physician lookup – Search for physicians by zip code, gender, medical
specialty, and insurance provider
•Request an appointment – Easily send an appointment request from the
physician profile
Wellness Functionality
Encourage Patients to Keep Track of Their
Health; Build Community
Key Functionality:
•Health tracker – Personalized date-specific
goals and daily progress tracking
•Group exercise schedules – Daily & weekly
class schedules for your locations
•Wellness rewards points – Points
redeemable for select pro shop items and
services
•Directions and 3D tour – One-touch listings for all locations; directions; 360° tours
•Wellness tips – Stream customized content related to diet, exercise, and lifestyle and
easily educate and motivate your patients
Medication Tracking Functionality
Improve Prescription Adherence and
Empower Patients
Key Functionality:
•Monitor dosage and intervals – Enter
info and upload images to track your meds
•Medication and appointment reminders
– Set and receive automated reminders in
the app
•Log meals and eating habits – Use an
interactive tracker with image gallery
Feelings tracker – Record your reaction to medications and track improvement
Mobile App Objective
• To create a easy flowing UI for pre
download, post download and post
login users.
Build Usability
• To ensure seamless integration of
services from the Moderators to
the users with the help of robust
back end and seamless frontend.
Ensure Utility
• To build processes and service
modules for users chat, discussion
forums, payment module and path
to call a technician.
Develop
Functionalities
•A user should get new content on every
second visit. An Algorithm needs to be
build for the same.
Dynamic Content
Propagation
•People use mobile on the go and success
depends on giving utility in limited words.
Small Chunks of
information
•Given the seriousness of this app, good
content and relevance will drive usage,
engagement and referrals.
Content and Context
•Strategic timely knocks with very useful
health information will drive usage.Alerts and Notifications
•Securing information and real time info
tracking by management and Moderators.Data Security and Privacy
Key Success factors
Work Scope
User Interface
Design
App page creation
with clear positioning
with the help of
banners and videos
Post Download and
paid login user flow
architecture and UI
creation
Modules
Development
Chat Module: For
Front end as well as
back end providers.
Forums module for a
variety of categories.
Users, Moderators,
and Monitors as key
players
Third party
Integrations
Payment Wallet
SMS Gateway and Call
Centre System
Intersection of a plethora of chats
Smart Phone Screen
Moderator 2
Moderator 1
Moderator 3
User 2
User 1
User 3
Usern n
Availability
Time Tracking
Auto MessagesSpecialization
Uploads
Payments
Community Management
Moderator n
DGTLmart (http://www.dgtlmart.com), is among the fastest growing digital
solutions company offering services to clients across the globe and located in
India. We are doing cutting edge work in the field of Digital Centre of
Excellence creation offering end to end digital solutions, Online Reputation
Management services, and other digital marketing services.

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Dgtlmart app for hospitals

  • 2. Objective Claim the digital mind space for hospital segment Build awareness of services and thus Increase Business Create Customer Friendly Mobile app to facilitate 1:1 Communication with the target segment Build Social Properties and create digital leadership across digital channels
  • 4. 1. Urgent Care Functionality 2. Wayfinding Facility 3. Pregnancy/ Childbirth App Functionality 4. General Hospital Activities 5.Outpatient Care/ Cancer Care 6.Physician Referral 7.Wellness Functionality 8. Medication Tracking Functionality
  • 5. Other App Features:  Chat with Health Expert  Call Health Expert  Service History  Book an Appointment  Report Details & History
  • 6. Urgent Care Functionality: Route Your ER-Bound Patients to More Affordable Urgent Care Options Key Functionality: • Dynamic wait times – Streaming wait times for multiple urgent care centers • Ability to find nearby urgent care centers – Easily search for facilities by location • Contacts & directions – One-touch listings for all locations; maps; directions; contacts; insurance information •News & info – Engage patients in the community and promote your brand •Push notifications – Use the app to publish important announcements and health tips
  • 7. Wayfinding Facility Help Patients Navigate Your Facility; Reduce Stress Levels Key Functionality: •Geofencing – Send helpful push messages and maps at the entrance(s), in parking lots, and more. •Beacons – Use Bluetooth beacons to provide indoor wayfinding tips and alerts. •2D and 3D Maps – Pop up maps show a user’s location and provides directions to key destinations. •Location-Based Alerts – Messages appear relating to promotions and other important information. •Quick Contacts – Equip your wayfinding app with easy contacts, GPS, and tap-to-call.
  • 8. Pregnancy/ Childbirth Apps Educate, Engage, Build Confidence, Adjust to Motherhood Key Functionality: •Illustrated pregnancy tracker – Track your baby’s development; receive weekly helpful tips and animated videos •Labor and birth – View a comprehensive guide to labor and birth; use a contractions timer •Postpartum care – Health and wellness guides for new mothers Newborn Care – Everything you need to know about caring for a new baby
  • 9. General Hospital Activities Boost Brand Exposure and Patient Loyalty While Slashing Communication Costs Key Functionality: •General information – view general info and addresses; map & directions; accepted insurance; phone numbers with tap-to-call •Services – directory of services and specialists with tap-to-email or tap-to-call functions •Virtual tour – 360° views of rooms. Include interactive maps of hospital facilities showing times of operation and access instructions •ER wait times – stream dynamic wait times for all of your ER facilities •Interactive gallery, events, social media – engage your patients year-round with streaming content and interactive functionality
  • 10. Outpatient Care/ Cancer Care Improve Patient Outcomes and Encourage a Proactive Approach to Treatment Key Functionality: •Track your treatment – Utilize a user- friendly pain tracker and treatment tracker to assess progress •My care team – Select and save a custom profile of your care team •Patient network – Connect with other cancer patients and patient support groups; share stories, ask questions and offer support •Lab results – Securely enter your information to receive lab results •Virtual wig gallery – Upload your photo and try on wigs; move and resize to fit your face
  • 11. Physician Referral Streamline the Patient Referral Process and Build Physician Relationships Key Functionality: •Physician profiles – One-tap access to profile information for your doctor – include photos, credentials, and publications •Addresses and directions – Easily find an address or locate a medical office/hospital •Physician lookup – Search for physicians by zip code, gender, medical specialty, and insurance provider •Request an appointment – Easily send an appointment request from the physician profile
  • 12. Wellness Functionality Encourage Patients to Keep Track of Their Health; Build Community Key Functionality: •Health tracker – Personalized date-specific goals and daily progress tracking •Group exercise schedules – Daily & weekly class schedules for your locations •Wellness rewards points – Points redeemable for select pro shop items and services •Directions and 3D tour – One-touch listings for all locations; directions; 360° tours •Wellness tips – Stream customized content related to diet, exercise, and lifestyle and easily educate and motivate your patients
  • 13. Medication Tracking Functionality Improve Prescription Adherence and Empower Patients Key Functionality: •Monitor dosage and intervals – Enter info and upload images to track your meds •Medication and appointment reminders – Set and receive automated reminders in the app •Log meals and eating habits – Use an interactive tracker with image gallery Feelings tracker – Record your reaction to medications and track improvement
  • 14. Mobile App Objective • To create a easy flowing UI for pre download, post download and post login users. Build Usability • To ensure seamless integration of services from the Moderators to the users with the help of robust back end and seamless frontend. Ensure Utility • To build processes and service modules for users chat, discussion forums, payment module and path to call a technician. Develop Functionalities
  • 15. •A user should get new content on every second visit. An Algorithm needs to be build for the same. Dynamic Content Propagation •People use mobile on the go and success depends on giving utility in limited words. Small Chunks of information •Given the seriousness of this app, good content and relevance will drive usage, engagement and referrals. Content and Context •Strategic timely knocks with very useful health information will drive usage.Alerts and Notifications •Securing information and real time info tracking by management and Moderators.Data Security and Privacy Key Success factors
  • 16. Work Scope User Interface Design App page creation with clear positioning with the help of banners and videos Post Download and paid login user flow architecture and UI creation Modules Development Chat Module: For Front end as well as back end providers. Forums module for a variety of categories. Users, Moderators, and Monitors as key players Third party Integrations Payment Wallet SMS Gateway and Call Centre System
  • 17. Intersection of a plethora of chats Smart Phone Screen Moderator 2 Moderator 1 Moderator 3 User 2 User 1 User 3 Usern n Availability Time Tracking Auto MessagesSpecialization Uploads Payments Community Management Moderator n
  • 18. DGTLmart (http://www.dgtlmart.com), is among the fastest growing digital solutions company offering services to clients across the globe and located in India. We are doing cutting edge work in the field of Digital Centre of Excellence creation offering end to end digital solutions, Online Reputation Management services, and other digital marketing services.