High-Impact Conversion Optimisation Will Swayne – Marketing-Results.com.au @willswayne
Version A:“TheCurrentChamp”
Version B:“TheContender”
Version A   Version B
Version B generates 90.2% more leads!
Version C:“TheNewChallenger”
Version B:                       “The Reigning Champ”Version C:“The New Challenger”
Version C beats Version B by another 70.4%
Will Swayne - Web Strategy Summit 2012 Keynote
Will Swayne - Web Strategy Summit 2012 Keynote
Will Swayne - Web Strategy Summit 2012 Keynote
Will Swayne - Web Strategy Summit 2012 Keynote
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Will Swayne - Web Strategy Summit 2012 Keynote

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Will Swayne from Marketing-Results.com.au gave this keynote at the Web Strategy Summit in Brisbane on Wed 21st Nov 2012, held at the Australian Institute of Management.

The topic of discussion included how to attract buys via the web using search, website conversions & email marketing - and was held alongside Paul Goldston of Reload Media, and Matt Johnson from Vision 6

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Will Swayne - Web Strategy Summit 2012 Keynote

  1. 1. High-Impact Conversion Optimisation Will Swayne – Marketing-Results.com.au @willswayne
  2. 2. Version A:“TheCurrentChamp”
  3. 3. Version B:“TheContender”
  4. 4. Version A Version B
  5. 5. Version B generates 90.2% more leads!
  6. 6. Version C:“TheNewChallenger”
  7. 7. Version B: “The Reigning Champ”Version C:“The New Challenger”
  8. 8. Version C beats Version B by another 70.4%

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