SlideShare a Scribd company logo
Customer Segmentation
Primary
Variable
Age Children(<10)
Teenagers(10-
19)
Young adult(20-
34)
Middle-aged(35-
64)
Senior
Citizens(65+)
Describing
Variable
Employment No No Yes Yes No
Special
Characteristics
• Expenses
managed by
parents
• Financially
dependent
• Expenses
managed by
self under
parental
supervision
• Moderately
financially
dependent
• Expenses
managed by
self
• Financially
independent
• Expenses
managed by
self
• Financially
independent
• Expenses
managed by
self/children/
caretakers
• Moderately
financially
independent
Tech-savvy Bystanders Trailblazers Trailblazers Prospectors Homesteaders
Benefit Sought NA
Split bills among
friends
Track and
manage shared
expenses
Monitor and
track family
budget
Manage
savings/pension
Disposable
Income
NA Low Moderate High Moderate
Tech-savvy:
Bystanders: Unengaged ; Homesteaders: Traditionalist, reserved; Prospectors: Rely on recommendation of family and
Micro Segmentation
Young adult(20-34)
Renters Party People Travellers
App Usage High Med Low
Special
Characteristics
Roommates
splitting rent and
apartment bills
Splitting party
expenses and
office/co-worker
lunches and dinner
Splitting
vacation/trip
invoices
dpm.pptx

More Related Content

Similar to dpm.pptx

Financial Planning for Your Special Needs Child
Financial Planning for Your Special Needs ChildFinancial Planning for Your Special Needs Child
Financial Planning for Your Special Needs Child
James Di Gesu
 
Financial accountability 2014 07-09 lafayette
Financial accountability 2014 07-09 lafayetteFinancial accountability 2014 07-09 lafayette
Financial accountability 2014 07-09 lafayette
Miriam Robeson
 
Understanding Social Security Benefits
Understanding Social Security BenefitsUnderstanding Social Security Benefits
Understanding Social Security Benefits
Ted Rosedale
 
Buy a Home Without Banks or Brokers!
Buy a Home Without Banks or Brokers!Buy a Home Without Banks or Brokers!
Buy a Home Without Banks or Brokers!
Matthew Chan
 
Better Ways to Make charitable gifts
Better Ways to Make charitable giftsBetter Ways to Make charitable gifts
Better Ways to Make charitable gifts
Jim Dossey, MS, MBA, JD
 
Investor Real Estate Workshops | Wealth Migrate | May 2017
Investor Real Estate Workshops | Wealth Migrate | May 2017Investor Real Estate Workshops | Wealth Migrate | May 2017
Investor Real Estate Workshops | Wealth Migrate | May 2017
Wealth Migrate
 
presentation-slides.pptx
presentation-slides.pptxpresentation-slides.pptx
presentation-slides.pptx
HEMALLPATEL
 
Experian Millennial Credit & Finance Survey Report Part II
Experian Millennial Credit & Finance Survey Report Part IIExperian Millennial Credit & Finance Survey Report Part II
Experian Millennial Credit & Finance Survey Report Part II
Experian_US
 
E-learning Personal Finance Management - with design v2 .pptx
E-learning Personal Finance Management - with design v2 .pptxE-learning Personal Finance Management - with design v2 .pptx
E-learning Personal Finance Management - with design v2 .pptx
akinsumboayomide
 
Save more spend less seminar 11 17 11
Save more spend less seminar 11 17 11Save more spend less seminar 11 17 11
Save more spend less seminar 11 17 11
mullarkea
 

Similar to dpm.pptx (10)

Financial Planning for Your Special Needs Child
Financial Planning for Your Special Needs ChildFinancial Planning for Your Special Needs Child
Financial Planning for Your Special Needs Child
 
Financial accountability 2014 07-09 lafayette
Financial accountability 2014 07-09 lafayetteFinancial accountability 2014 07-09 lafayette
Financial accountability 2014 07-09 lafayette
 
Understanding Social Security Benefits
Understanding Social Security BenefitsUnderstanding Social Security Benefits
Understanding Social Security Benefits
 
Buy a Home Without Banks or Brokers!
Buy a Home Without Banks or Brokers!Buy a Home Without Banks or Brokers!
Buy a Home Without Banks or Brokers!
 
Better Ways to Make charitable gifts
Better Ways to Make charitable giftsBetter Ways to Make charitable gifts
Better Ways to Make charitable gifts
 
Investor Real Estate Workshops | Wealth Migrate | May 2017
Investor Real Estate Workshops | Wealth Migrate | May 2017Investor Real Estate Workshops | Wealth Migrate | May 2017
Investor Real Estate Workshops | Wealth Migrate | May 2017
 
presentation-slides.pptx
presentation-slides.pptxpresentation-slides.pptx
presentation-slides.pptx
 
Experian Millennial Credit & Finance Survey Report Part II
Experian Millennial Credit & Finance Survey Report Part IIExperian Millennial Credit & Finance Survey Report Part II
Experian Millennial Credit & Finance Survey Report Part II
 
E-learning Personal Finance Management - with design v2 .pptx
E-learning Personal Finance Management - with design v2 .pptxE-learning Personal Finance Management - with design v2 .pptx
E-learning Personal Finance Management - with design v2 .pptx
 
Save more spend less seminar 11 17 11
Save more spend less seminar 11 17 11Save more spend less seminar 11 17 11
Save more spend less seminar 11 17 11
 

Recently uploaded

Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxMeta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
providenceadworks416
 
Viapulsa - Content Strategist Assignment
Viapulsa - Content Strategist AssignmentViapulsa - Content Strategist Assignment
Viapulsa - Content Strategist Assignment
Amal Agung Cahyadi
 
2024 case study-SHEIN Analysis-Final.pdf
2024 case study-SHEIN Analysis-Final.pdf2024 case study-SHEIN Analysis-Final.pdf
2024 case study-SHEIN Analysis-Final.pdf
Sun.Lee
 
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBKBad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
rawlensproductionsco
 
AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024
Amanda Farrell
 
THE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptxTHE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptx
huyenngo62
 
Advanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for MarketersAdvanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for Marketers
Ed Shimp
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
Ishaaq6
 
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused MarketingEvaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
HighViz PR
 
2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing
Search Engine Journal
 
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeTitle: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
WilliamZinsmeister
 
Compitive analysis on Noise pvt Ltd.pptx
Compitive analysis on Noise pvt Ltd.pptxCompitive analysis on Noise pvt Ltd.pptx
Compitive analysis on Noise pvt Ltd.pptx
SauravDey45
 
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
10h6bbc4
 
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
MichaelGiles34
 
Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
Bertie Birchfield
 
How to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.etHow to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.et
Y
 
Digital Marketing Services Agency in USA
Digital Marketing Services Agency in USADigital Marketing Services Agency in USA
Digital Marketing Services Agency in USA
akramulislamtarek007
 
Customer relationship management notes for Bcom students
Customer relationship management notes for Bcom studentsCustomer relationship management notes for Bcom students
Customer relationship management notes for Bcom students
PratibhaShelake1
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
1Solutions Pvt. Ltd.
 
Digital Marketing Company in India - DIGI Brooks
Digital Marketing Company in India -  DIGI BrooksDigital Marketing Company in India -  DIGI Brooks
Digital Marketing Company in India - DIGI Brooks
DIGI Brooks
 

Recently uploaded (20)

Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxMeta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
 
Viapulsa - Content Strategist Assignment
Viapulsa - Content Strategist AssignmentViapulsa - Content Strategist Assignment
Viapulsa - Content Strategist Assignment
 
2024 case study-SHEIN Analysis-Final.pdf
2024 case study-SHEIN Analysis-Final.pdf2024 case study-SHEIN Analysis-Final.pdf
2024 case study-SHEIN Analysis-Final.pdf
 
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBKBad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
 
AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024
 
THE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptxTHE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptx
 
Advanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for MarketersAdvanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for Marketers
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
 
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused MarketingEvaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
 
2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing
 
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeTitle: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
 
Compitive analysis on Noise pvt Ltd.pptx
Compitive analysis on Noise pvt Ltd.pptxCompitive analysis on Noise pvt Ltd.pptx
Compitive analysis on Noise pvt Ltd.pptx
 
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
 
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
 
Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
 
How to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.etHow to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.et
 
Digital Marketing Services Agency in USA
Digital Marketing Services Agency in USADigital Marketing Services Agency in USA
Digital Marketing Services Agency in USA
 
Customer relationship management notes for Bcom students
Customer relationship management notes for Bcom studentsCustomer relationship management notes for Bcom students
Customer relationship management notes for Bcom students
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
 
Digital Marketing Company in India - DIGI Brooks
Digital Marketing Company in India -  DIGI BrooksDigital Marketing Company in India -  DIGI Brooks
Digital Marketing Company in India - DIGI Brooks
 

dpm.pptx

  • 1. Customer Segmentation Primary Variable Age Children(<10) Teenagers(10- 19) Young adult(20- 34) Middle-aged(35- 64) Senior Citizens(65+) Describing Variable Employment No No Yes Yes No Special Characteristics • Expenses managed by parents • Financially dependent • Expenses managed by self under parental supervision • Moderately financially dependent • Expenses managed by self • Financially independent • Expenses managed by self • Financially independent • Expenses managed by self/children/ caretakers • Moderately financially independent Tech-savvy Bystanders Trailblazers Trailblazers Prospectors Homesteaders Benefit Sought NA Split bills among friends Track and manage shared expenses Monitor and track family budget Manage savings/pension Disposable Income NA Low Moderate High Moderate Tech-savvy: Bystanders: Unengaged ; Homesteaders: Traditionalist, reserved; Prospectors: Rely on recommendation of family and
  • 2. Micro Segmentation Young adult(20-34) Renters Party People Travellers App Usage High Med Low Special Characteristics Roommates splitting rent and apartment bills Splitting party expenses and office/co-worker lunches and dinner Splitting vacation/trip invoices