A database is more than a system that stores information. It’s your platform to create and establish relationships with your supporters, which in turn, will help you accomplish your mission. In this webinar Mark Scott, Blackbaud Consultant, discusses how to fine tune your database to generate fantastic outcomes for your fundraising program. View the full webinar at http://www.blackbaud.com.au/notforprofit-events/webinars/past

1. 1
GETTING THE MOST OUT OF YOUR DATABASE
PRESENTED BY MARK R SCOTT III

2. 2
WHAT ARE WE TALKING ABOUT?

3. 3
Data
Information
Relationship
Mission Accomplished
WHAT ARE WE TALKING ABOUT?

4. 4
Data gives rise to information
Information builds relationship
Relationships accomplish your mission
Your organisation’s mission makes the world a better place!
WHAT ARE WE TALKING ABOUT?

5. 5
WHY CAN I TALK WITH YOU ABOUT THIS SUBJECT?

6. 6
• 6 years at Blackbaud
• Worked with thousands of customers
• 3 Masters degrees, 2 are technology related
• 28+ years of technology work experience
WHY I CAN TALK WITH YOU…

7. 7
WARNING: THIS PRESENTATION MAY CONTAIN A LITTLE CHEESY/CHEEKY ENCOURAGEMENT ALONG THE WAY. GRUMPY PEOPLE SHOULD LEAVE NOW.  #NOFROWNS

8. 8
DATA - KEEP IN MIND THE ORIGINAL DESIGN

9. 9
1.Rubbish in – rubbish out
How do you want to be addressed in a letter?
- Dear ,
- Dear JOHN,
- Dear E John,
- Dear Dr Smith,
DATA

10. 10
You might need to develop data standards
•These fields need to be formatted this way
•You have to do this for every account
•You have to train your staff
RUBBISH IN – RUBBISH OUT

11. 11
2.Put important stuff in the right place/Field
•If you need it in a report, you have to put it in the database
•We have to report on gender
•Who receives what mailing
DATA

12. 12
DATA
Don’t put meaningful data in a NOTE.

13. 13
•Not On This Earth
•Fundraising vs fudnraising
•This is a very important donor!
•Don’t mention the divorce 
•Partner just passed away recently…
N.O.T.E.

14. 14
DATA GIVES RISE TO INFORMATION

15. 15
INFORMATION

16. 16
“The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge.” – Stephen Hawking
•The cost to fix a data error at the time of entry is $1. The cost to fix it an hour after it's been entered is $10. And the cost to fix it several months later is $100+. - The Cost of Bad Data is the Illusion of Knowledge by Tomasz Tunguz
INFORMATION

17. 17
INFORMATION BUILDS/KEEPS/SOLIDIFIES/MAINTAINS RELATIONSHIPS

18. 18
•People who build great relationships treat every one of their relationships that way. (That's a lesson I need to take to heart more often.) - Jeff Haden in and article titled, “9 Habits of People Who Build Extraordinary Relationships: The most extraordinary professional relationships are built by ordinary actions like these”
•Consider these relationships:
•Your spouse, partner, girl/boy-friend
•Volunteer
•Donor
•Major Gift prospect
HOW DOES INFORMATION AFFECT RELATIONSHIPS?

19. 19
RELATIONSHIPS ACCOMPLISH YOUR MISSION

20. 20
•Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?
•A comment Steve Jobs made in persuading John Sculley to become Apple's CEO, as quoted in Odyssey: Pepsi to Apple: A Journey of Adventure, Ideas, and the Future (1987) by John Sculley and John A. Byrne
RELATIONSHIPS ACCOMPLISH MISSIONS

21. 21
INTENTIONALLY BLANK SLIDE – WAIT FOR IT…

22. 22
Data gives rise to information
Information builds relationship
Relationships accomplish your mission
Your organisation’s mission makes the world a better place!
TAKE AWAYS

23. 23
•Data entry is a foundational building block to learning more about the people that support your organisation
•It costs you a lot more to correct inaccurate data because you are often lead to incorrect assumptions (misinformation) or worse, you base knowledge off of inaccuracies
-These cause you to damage relationships or make a poor first impression
-Worse, it can cost you more than you realize (remember the org that didn’t send Thank You’s for less than $200 donations?)
•To find your data standards/requirements, simply start with what is important for your organisation to report on or know about your constituents.
•Train all your data entry staff to understand why Fields are important, what different Values mean to the organisation, and ensure that management understands the costs/losses that are the result of poor data entry.
•All the technology in the world won’t help you if you can’t build relationships.
•Never be afraid to ask for help. No one got to be an expert by learning it all on their own – find a mentor and be a mentor.
TAKE AWAYS - EXPLAINED

24. 24
Mark Scott
Consultant
Mark.Scott@Blackbaud.com.au
Linked In: Click here
THANK YOU FOR STOPPING BY!