The A to Z of Sending a Targeted Appeal with Blackbaud NetCommunity - BBNC Boot Camp series

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In this webinar, Justin Noble, Blackbaud’s Account Manager, provides a detailed checklist with the steps you need to send a targeted appeal with The Raiser's Edge and NetCommunity.

To view the recording of this webinar please visit: https://www.blackbaud.com.au/notforprofit-events/webinars/bbnc-boot-camp.

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The A to Z of Sending a Targeted Appeal with Blackbaud NetCommunity - BBNC Boot Camp series

  1. 1. 02/09/2013 ONLINE FUNDRAISING BEST PRACTICES The A to Z of Sending a Targeted Appeal with Blackbaud NetCommunity Presented by: Justin Noble, Account Manager Adam Ziman, NetCommunity Consultant
  2. 2. 02/09/2013 LET’S GET STARTED…
  3. 3. 02/09/2013 - Strategy Design - Overview of implementation methodology - Step-by-step guide - Checklist AGENDA
  4. 4. 02/09/2013 -Identify Your goal -Maximise the opportunity -Ensure you can measure success STRATEGY DESIGN
  5. 5. 02/09/2013 The Raiser’s Edge: 1. Appeal and Packages in RE 2. Queries in RE 3. Assign Appeal-Packages & De-dupe NetCommunity: 1. Email Lists 2. Landing Pages and Parts 3. Email Message 4. Conditional Content 5. Send the appeal 6. Measure the response OVERVIEW OF STEPS
  6. 6. 02/09/2013 APPEAL & PACKAGES
  7. 7. 02/09/2013 QUERIES
  8. 8. 02/09/2013 DE-DUPE & ASSIGN PACKAGES
  9. 9. 02/09/2013 TARGETED EMAIL LISTS
  10. 10. 02/09/2013 TARGETED EMAIL LISTS
  11. 11. 02/09/2013 TARGETED LANDING PAGES
  12. 12. 02/09/2013 TARGETED LANDING PAGES
  13. 13. 02/09/2013 EMAIL MESSAGE
  14. 14. 02/09/2013 CONDITIONAL CONTENT
  15. 15. 02/09/2013 PREVIEW & SEND
  16. 16. 02/09/2013 EMAIL WITH TARGETED CALL TO ACTION
  17. 17. 02/09/2013 TARGETED LANDING PAGE
  18. 18. 02/09/2013 MATCHING SUCCESS PAGE
  19. 19. 02/09/2013 MATCHING EMAIL THANK YOU
  20. 20. 02/09/2013 MEASURE
  21. 21. 02/09/2013 The Raiser’s Edge: Appeal and Packages in RE Queries in RE Assign Appeal-Packages & De-dupe NetCommunity: Email Lists Landing Pages and Parts Email Message Conditional Content Send the appeal Measure the response CHECK LIST
  22. 22. 02/09/2013 THANK YOU FOR ATTENDING! Be sure to check the website for the recording posting Let your Account Manager know if you have any questions or would like to schedule a session with one of our BBNC experts!

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