Sustainability is by now a well-established business principle in the UK. Yet there is significant variance among companies in terms of terminology they use and communications channels they employ. What is clear is that companies are increasingly communicating on sustainability to get stakeholders on board in pursuing shared sustainability objectives and building long-term trust in addition to responding to external pressure, which is nonetheless an important driver. To advance business and sustainability outcomes, we still need to elevate the conversation around sustainability making it more relevant, clear and appealing.

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