2. Objectives
Define social media
Identify impacts of social media
Compare traditional and social media
Identify social media’s role in a crisis
Jordan-Meier, J. (2011)
3. Objectives
Describe how social media tools are used to
communicate during a crisis
Jordan-Meier, J. (2011)
Identify social media tools
4.
5. Social
Media
Definitio
n
forms of electronic communication (as Web
sites for social networking and micro
blogging) through which user users create
online communities to share information,
ideas, personal messages, and other content
Jordan-Meier, J. (2011)
6. Impacts of social
media
Jordan-Meier, J. (2011)
News- Social media has become an important source of
news.
Interaction- Social media has furthered interaction by
such a massive scale that is hard not to notice it.
Political Landscapes- Social media has enabled
greater political awareness and organization.
7. Impacts of social
media
Jordan-Meier, J. (2011)
Learning- Social media has also played a large part in
fostering literacy.
Marketing- The whole dynamics of marketing have
been changed, and rather than investing in mass
channels ads, companies are becoming more
consumer-centered through interactions made over
social media.
11. Social Media
Jordan-Meier, J. (2011)
Active participants
Targeted communication
Conversation
Earn attention and trust
12. Social Media
Jordan-Meier, J. (2011)
Easy to use
Everyone’s a journalist
Available 24/7
Can help organize people
13. Social Media’s Role in
Crisis
Jordan-Meier, J. (2011)
Social media tools are shaping how crises are
communicated, and social media tools are shaping the
way the media reports news. The new and accessible
communication platforms are technologies, such as
blogs, social networking
Sites, Really Simple Syndication (RSS) feeds, and
other formats, have had a dramatic effect on the
collection and dissemination of news, particularly in a
crisis.
14. Social Media’s Role in
Crisis
Jordan-Meier, J. (2011)
Whether it is accessed through desktops, smartphones,
gaming devices or tablets, in crisis it can serve as both
monitoring tool and vital communications channel.
Developing strategies for using social media channels
effectively during disasters is essential and must
support the involvement of a team to analyze and
disseminate information gathered during a crisis.
15.
16. Social Media Tools
Jordan-Meier, J. (2011)
Blogs
Social Networking Sites (Facebook, MySpace)
Microblogs (Twitter, Plurk)
Image/Video Sharing Sites (Flickr, YouTube, etc.)
17. Use social media tool during
crisis
Jordan-Meier, J. (2011)
Blogs
Share ideas and solutions
Get information out quickly
Send messages
Share news
Dispel rumors; correct information etc..
18. Use social media tool during
crisis
Jordan-Meier, J. (2011)
Dispel rumors
Post pictures and video
Speak to fans, staff, and customers
Mobilize persons into action
Safe place for sharing
Social Networking Sites (Facebook)
19. Use social media tool during
crisis
Jordan-Meier, J. (2011)
Dispel rumors
Correct information
Reach people quickly with timely,
potentially life saving information
Twitter
20. Use social media tool during
crisis
Jordan-Meier, J. (2011)
Content creation
Promotion plan
Measurement
YouTube (components to successful online videos)
21. In Conclusion
Jordan-Meier, J. (2011)
In times of crisis, Social Media gives the ability to
communicate quickly and effectively. It definitely
revolutionizes the manner in which people
communicate and gather information about stories and
topics that are of interest to them.
22. In Conclusion
Jordan-Meier, J. (2011)
The recent American Red Cross survey supports this
claim and reveals that it is no longer acceptable to not
have a Social Media presence for any organization or
federal agency. People expect it and often to turn to it
for up-to-date information about an emerging situation
or incident.
23. References
Jordan-Meier, J. (2011). The four stages of highly effective crisis
management: How to manage the media in the digital age. Boca Raton,
FL: CRC Press.
“Retrieved from” American Red Cross. (2011). Social Media in Disasters
and Emergencies. Retrieved from http://www.redcross.org/www-
files/Documents/pdf/SocialMediainDisasters.pdf
“Retrieved from” http://www.merriam-
webster.com/dictionary/social%20media
“Retrieved from” http://webseo22.hubpages.com/hub/How-Social-Media-
Has-Changed-the-World-Impact-of-Social-Media-on-Our-Lives
Kerin & Peterson (2010)
Editor's Notes
Introduction:
Learning Objectives:
001 Define social media
002 Identify impacts of social media
002 Identify social media tools
003 Describe how social media tools are used to communicate during a crisis
Learning Objectives:
001 Define social media
002 Identify impacts of social media
002 Identify social media tools
003 Describe how social media tools are used to communicate during a crisis
(Note) Use black slides to transition into next speaking point.
SPEAKING POINT:
As we head into 2015, social media is becoming a part of the communication process for organizations and companies around the world. Along with the increase of social media usage, also comes the public’s expectation for a quick reaction, which can create a problem in a time of crisis.
It is important to understand the definition of social media in order for an organization to effectively use it, and get results that may be beneficial.
Definition:
SPEAKING POINT:
Merriam-Webster defines social media as forms of electronic communication ( as Web sites for social networking and micro blogging) through which user users create online communities to share information, ideas, personal messages, and other content.
http://www.merriam-webster.com/dictionary/social%20media
- Social media plays an important role in the organization getting messages and ideas to the public in a swift manner.
SPEAKING POINT:
Impacts of social media
News- Social media has become an important source of news. While the credibility of some sources can clearly be contested, news channels tweet or give updates on significant happenings all over the world. Their availability on social networks makes news more accessible. Additionally, news quickly gets passed around the networks in ways never experienced before.
Interaction- Social media has furthered interaction by such a massive scale that is hard not to notice it. It allows people to keep in touch in a more regularly, and sometimes, more intimately, than was ever before because of time and space constraints. People cities or continents apart can keep in touch so effortlessly, creating an opportunity to experience different cultures.
Political Landscapes- Social media has enabled greater political awareness and organization, which has in some cases rewritten entire political landscapes. It has particularly played a large part in the Iran elections, and Obama’s reelection for a second term as US President, and inspired the political unrests in Egypt.
Learning- Social media has also played a large part in fostering literacy. Children who start using the platforms develop early communication skills, and generally become more literate. This is an encouraging trend, and thanks to the huge availability of information, both simplistic and complex on the internet, anyone can become as smart or intelligent as they desire.
Marketing- The whole dynamics of marketing have been changed, and rather than investing in mass channels ads, companies are becoming more consumer-centered through interactions made over social media. They are able to understand the needs of the market from the market itself, greatly altering the way marketing has been done in the past.
http://webseo22.hubpages.com/hub/How-Social-Media-Has-Changed-the-World-Impact-of-Social-Media-on-Our-Lives
SPEAKING POINT:
Impacts of social media
News- Social media has become an important source of news. While the credibility of some sources can clearly be contested, news channels tweet or give updates on significant happenings all over the world. Their availability on social networks makes news more accessible. Additionally, news quickly gets passed around the networks in ways never experienced before.
Interaction- Social media has furthered interaction by such a massive scale that is hard not to notice it. It allows people to keep in touch in a more regularly, and sometimes, more intimately, than was ever before because of time and space constraints. People cities or continents apart can keep in touch so effortlessly, creating an opportunity to experience different cultures.
Political Landscapes- Social media has enabled greater political awareness and organization, which has in some cases rewritten entire political landscapes. It has particularly played a large part in the Iran elections, and Obama’s reelection for a second term as US President, and inspired the political unrests in Egypt.
Learning- Social media has also played a large part in fostering literacy. Children who start using the platforms develop early communication skills, and generally become more literate. This is an encouraging trend, and thanks to the huge availability of information, both simplistic and complex on the internet, anyone can become as smart or intelligent as they desire.
Marketing- The whole dynamics of marketing have been changed, and rather than investing in mass channels ads, companies are becoming more consumer-centered through interactions made over social media. They are able to understand the needs of the market from the market itself, greatly altering the way marketing has been done in the past.
http://webseo22.hubpages.com/hub/How-Social-Media-Has-Changed-the-World-Impact-of-Social-Media-on-Our-Lives
(Note) Use black slides to transition into next speaking point.
SPEAKING POINT:
Those are just a few reasons it’s important for the organization to adopt Social Media
Those are some of the ways social media are impacting the world. If the organization adopts social media, it will allow for more outlets for reaching a larger audience.
Transition:
With ever changing technology, social media has advanced in many ways as opposed to traditional media methods. Let us compare traditional to social media, and you’ll understand why social media is important to the organization.
SPEAKING POINT:
-Passive audience: You have some control. Media perform the role of gate keeper. They select and package the news
-Mass communication: One message fits all. It’s very linear, predictable, homogenous as you switch from channel to channel, one way broadcast
-One-way communication: You talk. They listen (you hope!)
-Buy Attention: Your advertising pays for the media. The lack of choice almost forces people to listen.
SPEAKING POINT:
-Can be time consuming: It’s not easy to navigate. Time is needed to cultivate relationships with key reporters.
-Trained and experienced reporters: They have areas of specialty. They have special interest. There are barriers to access.
-Deadline driven: Traditional media operate under increased pressure to get stories out quickly.
-Broader reach: Local newspapers reflect and highlight community concerns.
SPEAKING POINT:
NOTE: Unlike traditional media, social media differs because of the following reasons:
-Active participants: There is no control, but influence. Ownership is not clear, but power belongs to the community. The reach oh key influencers is phenomenal.
-Targeted communication: You are engaging with real people. It matters far more what the community does with your content than what you do with your content. We are all news producers today. Two-way: multiple conversations occur simultaneously.
-Conversation: They talk, you listen. You talk, they listen. Dialogue is important if not more important than message delivery.
-Earn attention and trust: They leave anytime. In order to keep the audience engaged, add value to the conversation. They have choices. They can and do exercise their ability to choose.
SPEAKING POINT:
NOTE: Unlike traditional media, social media differs because of the following reasons:
-Easy to use: it is easy, quick, affordable and accessible.
-Everyone’s a journalist: Treat them that way. There are fewer barriers to access, but many more journalists to consider when developing relationships. It is very resourceful
-Available 24/7: No deadlines. Everything happens at lightening speed. This is what the organization needs to get the message out quickly.
-Can help organize people: It can help the organization organize people based on location, business, and interests.
NOTE:
There is no single recipe or formula for success. By no means, is Social Media or Traditional Media the ultimate solution; however, judicious use of both traditional and internet based promotional tools to engage customers/audiences will help in the long run.
SPEAKING POINT:
Social media tools are shaping how crises are communicated, and social media tools are shaping the way the media reports news. The new and accessible communication platforms are technologies, such as blogs, social networking
Sites, Really Simple Syndication (RSS) feeds, and other formats, have had a dramatic effect on the collection and dissemination of news, particularly in a crisis.
SPEAKING POINT:
Whether it is accessed through desktops, smartphones, gaming devices or tablets, in crisis it can serve as both monitoring tool and vital communications channel. Developing strategies for using social media channels effectively during disasters is essential and must support the involvement of a team to analyze and disseminate information gathered during a crisis.
http://www.vocus.com/blog/where-does-social-fit-in-crisis-communications-planning/
(Note) Use black slides to transition into next speaking point.
SPEAKING POINT:
Transition:
In my opinion in order for an organization to deliver their message quick, fast, and in a hurry social media is the best outlet, especially during a crisis.
Social media allows an organization to respond quick to the public during a crisis.
It also provides means for two way communication.
It allows and organization to follow what is being said during their crisis, as well as letting them respond immediately.
When we talk about social media, there are different type of social media outlets. Let us explore a few of the social media tools.
SPEAKING POINT:
Social media tools:
Blogs: Short for Web log, a type of Web site that is updated frequently. It is written in conversational tone and contains regular entries of commentary, descriptions of events, or other material.
Social Networking Sites: These are online communities that allows users to connect, interact, and exchange information with those who share interests and or activities.
Note: I believe it is important for the organization to have a site such as Facebook. This will allow the organization to constantly post information to the site. This also allows people to follow what the organization is doing, and it serves as means for communicating with the public.
Microblogs: A form of blogging that allows users to write brief text updates (usually 140 characters), and publish them so that their network can view and comment on them.
Image/Video Sharing Sites: These are user generated sites that allow people to upload pictures or videos, and then view and comment on the uploaded content of others.
SPEAKING POINT:
Social media tools:
Blogs: During a crisis the use of blogs are important to an organization because they share ideas and solutions, get information out quickly, send messages, share news, dispel rumors, correct information, etc
Blogging is effective during a crisis, if for no other reason than the technology that enables blog, including the internet and text messaging, tend to be more resilient.
SPEAKING POINT:
Social media tools:
Facebook: Using Facebook on a regular basis will allow it to be used during a crisis to dispel rumors, post pictures and videos, speak to fans, staff, and customers, mobile persons into action, and create a safe place for people to share feelings, thoughts, and emotions.
Facebook is where people gather to share thought, feelings, and emotions. They post pictures and videos, and stream their collective consciousness of the crisis, forming a powerful, virtual news channel
Facebook works because it is an open platform that enables it massive user base of more than 500 million to share and exchange information at light speed.
SPEAKING POINT:
Social media tools:
Twitter: A big advantage of using Twitter in a crisis is that you can make almost instantaneous updates to dispel rumors, correct misinformation, and reach to people very quickly with timely, potentially life saving information.
Can be used to determine who and how to respond to the traditional media in a crisis.
SPEAKING POINT:
Social media tools:
YouTube: The growing use of video-sharing sites means that video communication must play an integral part of an organization’s crisis communication plan
Three components to successful video are:
Content creation- You need a spokesperson who is comfortable in front of a camera. Be professional but not overdone. Authenticity is the key.
Promotion plan- Syndicate to YouTube and other key sites make sure that the content can be easily shared and posted to sites.
Measurement- You can measure the hits to your video on your Web site, on YouTube, or through a Google search.
Internet users continue to watch more and more videos online.
YouTube leads the way. The total number of videos served on YouTube in one day is approximately a billion.
Many organizations have used YouTube to get their message out to the public.
SPEAKING POINT:
In times of crisis, Social Media gives the ability to communicate quickly and effectively. It definitely revolutionizes the manner in which people communicate and gather information about stories and topics that are of interest to them. The recent American Red Cross survey supports this claim and reveals that it is no longer acceptable to not have a Social Media presence for any organization or federal agency. People expect it and often to turn to it for up-to-date information about an emerging situation or incident.
http://www.vocus.com/blog/where-does-social-fit-in-crisis-communications-planning/
SPEAKING POINT:
In times of crisis, Social Media gives the ability to communicate quickly and effectively. It definitely revolutionizes the manner in which people communicate and gather information about stories and topics that are of interest to them. The recent American Red Cross survey supports this claim and reveals that it is no longer acceptable to not have a Social Media presence for any organization or federal agency. People expect it and often to turn to it for up-to-date information about an emerging situation or incident.
American Red Cross. (2011). Social Media in Disasters and Emergencies. Retrieved from http://www.redcross.org/www-files/Documents/pdf/SocialMediainDisasters.pdf
References:
Jordan-Meier, J. (2011). The four stages of highly effective crisis management: How to manage the media in the digital age. Boca Raton, FL: CRC Press.
“Retrieved from” American Red Cross. (2011). Social Media in Disasters and Emergencies. Retrieved from http://www.redcross.org/www-files/Documents/pdf/SocialMediainDisasters.pdf
“Retrieved from” http://www.merriam-webster.com/dictionary/social%20media
“Retrieved from” http://webseo22.hubpages.com/hub/How-Social-Media-Has-Changed-the-World-Impact-of-Social-Media-on-Our-Lives
