It was prepared in the month of Feb,2012, when I was Associate Professor with RITEE Business School in 2011-12

1. Binod Sinha
A.Associate Professor
RITEE Business School Raipur

2. Drive n Diversion
5.6% growth 2007
Revised estimated 10.2% growth (2012)
Expected 16% (2012)
Happy hrs. transformed into nervous smile
Yr. 2010-11,Jobs are back
Sectors are performing good
Rural Market is upcoming

3.  2010- 11 $ 430 b
 2007-08$330b
 2013-14E $833b
 2018-19 E$1.3trillion

4. Economic Index
Growth Rate (%)

5. Category In Retail
FOOD AND
GROCERY
CLOTHIN
G
WATCHE
S
P
H
A
R
M
A
JEWELLE
RY
FTWEA
R
HBE
AUT
Y
FURNITUR
E n
UTENSILS
ENTERTAINMENT
O
H
F
CONSUME
R
DURABLE
MOBILE
SERVICE
S

6. UNORGANISED 2
ORGANISED
Historic Traditional GOVT. SUPP.
Modern Formats
Source of entertainment Neighborhood stores Availability/
Shopping
Low Cost Experience
Weakly Markets Mom and Pop PDS Outlets Exclusive
Village Fairs Local Kirana Stores Khadi Stores
Melas Cooperatives

7. Modern Retail Formats
 Premium Life Style
 Life Style
 Value
 Specialty
 Destination Mall

8. Agribusiness and etail
Strength in Agriculture
Sunshine,Rfall,Fertile Land, Irrigated
Land,Biodiversity and Friendly Finance
Challenges in Agriculture Income
gap,Poor post harvest
infrastructure,Technology
accomodation,Change in demand pattern and
preference

9.  Changing Life Styles
 Strong Income Growth
 Favourable Demographic Mix
 Demographic disruption
 Underlying economic growth
 Population expansion
 Rapid growth of organised retail infrastructure

10. • Income changes
• Arrivals and acceptance of technology
• Increase in working population of women
• Laborious and working hard population
• Spending more population
• High degree of value orientation
• Zeal to do work differently
• Keep DifferentView

11. • Connected to and curious to outside world
• Demand more products presents good life
• Conscious for Value
• Feel proud showing off
• Tremendous choice in eating,wearing,playing
and study
• Jewellery match to cloth reflects life style
matching accessories
• Look for impressive personality

12. Consumption Pattern plus
• Eating Out
• Gifts
• RTE Meals
• Mobile phone and accessories
• Club Membership
• Travel Package
• Personal Transport
• Computer peripherals and Internet

13. CHALLENGES
 Supply chain management
 Inventory management
 FDI
 Consumer behaviour
 Tax
 Manpower

14. thnx