Google will launch a major change to its search rankings based on whether websites are responsive for mobile users. To prepare, websites should ensure their mobile versions are functional and that Google's mobile bots can crawl the site. They can either have a responsive design that adapts to different screens or a separate mobile site optimized for mobile. The update aims to improve the mobile search experience for users by prioritizing websites that are easily navigable on phones and tablets. It will be gradually implemented starting April 21, 2015.

1. Google’s Mobile Search
Algorithm Update

2. • Introduction
• How To Prepare Mobile-Friendly Websites
• Customization
• Design
• Search Engine Optimization
• Impact Of Google’s Mobile Search Algorithm Update
• Pros of Mobile Sites
• Cons of Mobile Sites
• Bottom Line

3.  As more people use mobile devices to
access the internet, non-responsive
Web sites fail to perform well on mobile
devices.
 According to latest Google updates,
Mobile usability has been a factor in
Google’s search algorithm.
 Google will launch a major change in
its search rankings based on the
responsive mobile web sites.
Source: SBR Technologies

4.  Ensure the mobile version of your site is active and functional.
 Responsive designs are the most popular, but you can also
have a separate hosted mobile version of your site.
 Ensure Google’s mobile bots can crawl your site.
 Check each individual page of your site on a mobile device to
ensure navigability.
Source: Entrepreneur

5.  Constructing a separate mobile site allows you to optimize it for
mobile users.
 Mobile sites may have less content, a different navigation
system, or other unique mobile-only options.
 All of the work in making the site mobile-friendly is done on
the server and by the Web designer.
 Responsive websites can handle any resolution with changes in
CSS files.
 Some of the standard resolutions are 320px wide, 480px wide,
600px wide, 768px wide, 800px wide, and 1024px wide.
Source: Search Engine Watch

6.  "Mobile-only" designs are relatively simple to build and
generally economical in development cost.
 Responsive websites are more complicated to build; having a
higher upfront cost. One important consideration is the
"lifetime" cost.
 Future updates related to content are to be done at one place
instead of multiple versions of the website(s) that cater to each
screen width.
Source: Search Engine Watch

7.  Most mobile sites are built on a sub-domain, m.domain.com.
 If you choose to go that route, remember to utilize canonical tags
pointing to the desktop URL for duplicate mobile pages.
 Don’t put canonical tags on unique mobile content. Both the
mobile and the desktop pages can rank for competitive phrases.
 Responsive sites require no special SEO consideration beyond
normal best practices.
Source: Search Engine Watch

8.  Google will not show your website in the Mobile results, if you
have a non-responsive site.
 Non-responsive websites will experience zero Mobile traffic.
 Mobile-friendly websites will be rewarded with better rankings.
 Google organic visitors may dry up by 60+%, so ignore the
warnings at your own risk.
Source: SBR Technologies

9. Can be customized for mobile users.
Highly flexible – responsive website
works on all devices.
Easier and cheaper to design.
Source: Search Engine Watch

10. Recurring maintenance.
Higher costs for updating the
content of multiple websites.
May need to be reworked to meet
future browsers.
Source: Search Engine Watch

11.  Google’s mobile search algorithm update will affect mobile
search results w.e.f. April 21, 2015, and in all languages
globally.
 Starting on April 21, this new algorithm will be gradually rolled
out worldwide, affecting mobile searches in all languages in all
corners of the globe.
 If your website is not mobile responsive, Google won’t show
your site in the Mobile Search Results after April 21, 2015!
 Your visitors will go down by 60%.
Source: SBR Technologies

12. Source: Media Reports
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