Slide for advertising

1. Advertisementsurvey
on coca- cola
A - 16 Shailesh Kamble
SHETH N.K.T.T COLLEGE
OF COMMERCE

2. shaileshkamble
Thank you all to be present here, without any further due
lets get started…

3. — JAMESQUINCEY,COCA-COLACEO
“We’ve got to try things. Not all of them
will work. We don’t need to get too upset
when we have failures. We need to learn,
move on and reinvent.”

4. ABOUT US
01
Quick overview of the
company
MARKET ANALYSIS
03
Market analysis of
company
GOALS & STRATEGY
02
Specific goal to be carried
out
BUDGET
04
Budget defined by the
company
TABLEOF CONTENTS

5. ABOUTUS
01
Quick overview, walkthrough of the company.

6. OUR COMPANY
Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola
Company. In 2013, Coke products were sold in over 200 countries worldwide, with
consumers drinking more than 1.8 billion company beverage servings each day.
Coca-Cola ranked No. 87 in the 2018 Fortune 500 list of the largest United States
corporations by total revenue. Based on Interbrand's "best global brand" study of
2020, Coca-Cola is the world's sixth most valuable brand.

7. ABOUT THE
PRODUCT
On May 8, 1886, Dr. John Pemberton served the world’s first
Coca-Cola at Jacobs' Pharmacy in Atlanta, Ga. From that one
iconic drink, we’ve evolved into a total beverage company.
More than 1.9 billion servings of our drinks are enjoyed in
more than 200 countries each day. And it’s the 700,000
individuals employed by The Coca-Cola Company and 225+
bottling partners that help to deliver refreshment across the
globe

8. OURGOALS
refresh the world
Coca cola’s authentic taste
refreshesh your whole mood.
make a difference
Coke’s aim is to make
economical as well as
enviornmental difference in
society
Spreading optimism
Spreading optimism is main
aim of coca cola.

9. WHATSETSUSAPART?
commitment
creativity
We are committed to deliver the
same taste as it was in 1899.
Coke always comes with new
creativity through advertising
campain.

10. MARKETanalysisrevenue
North america
Almost 34.1% revenue
Bottling investments
18.6% of revenue is used on bottling.
Europe, middleeast & africa
They generate 17% of total earnings
asiapacific
It is 3rd most revenue generated location
Latin america
10.7% is generated from latin america
Global ventures
Global ventures accounts 7.3%
revenue
corporate
Corporate generates .2% revenue

11. BUDGETof cocacola
o CocaCola annual/quarterly operating expenses history and growth rate from 2010 to 2022. Operating
expenses can be defined as the sum of all operating expenses for the given industry.CocaCola operating
expenses for the quarter ending December 31, 2022 were $8.050B, a 3.31% increase year-over-year.
o CocaCola operating expenses for the twelve months ending December 31, 2022 were $32.095B, a 13.22%
increase year-over-year.
o CocaCola annual operating expenses for 2022 were $32.095B, a 13.22% increase from 2021.
o CocaCola annual operating expenses for 2021 were $28.347B, a 18.03% increase from 2020.
o CocaCola annual operating expenses for 2020 were $24.017B, a 11.64% decline from 2019

12. thanks!