1. How to make a Fashion
Collec2on
Part 1 - The fundamentals
Be<e Bondo
Minsk, April 2016

2. Who I am
• Be<e Bondo.
• 35yo, based in Copenhagen.
• Graduated from Marangoni,
Milan in 2004.
• Background as Fashion
Designer for Burberry,
Derercuny, Paris Hilton and
own brand.
• Tutor in Marangoni 2009-2014
in London, Milan and
Shanghai.
• The Fashion Crowd.
www.thefashioncrowd.com

3. Why I’m here
• Acquainted with Fashion
Collec2on magazine and
Dmitry.
• Shared interest for
educa2on/training.
• Trend in market of
training for professionals
to combine while
working.
• Belarus has an interes2ng
situa2on with a market
gap and also there’s a
need for training.

4. Why I’m not here
• To tell you how to do!
• You’re the ones running
the companies, know
the market. I’m just
here to – hopefully
inspire

5. What I want to say
‘How to make a Fashion Collec2on’
1. The Fundamentals
2. A changing Industry
3. The globalised World
4. Crea2ng a strategic Advantage

6. Why this ma<ers?
• A strong Design DNA,
strong collec2ons and
strong communica2on
is the fundament of a
fashion brand.
• Tough compe22on
• Sophis2cated
consumers.

7. What I want to say right now
Part 1 – Fundamentals
• General considera2ons about
having a Fashion Brand
• How to make a Fashion Collec2on
• Workshop: Key shapes.
www.thefashioncrowd.com
• ‘When is a Fashion Collec2on
relevant’
• ‘Inspira2on in Fashion
Collec2ons’
• Images for Fashion Research
• ‘Wri2ng Fashion Show reviews’

8. … And much more...
Be<e Bondo
Kiev, April 2016