16. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
WE CONTACT TEENS WHO HAVE LOST A FRIEND
17. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
WE CONTACT TEENS WHO HAVE LOST A FRIEND
TO “DISTRACTED DRIVING”
18. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
WE CONTACT TEENS WHO HAVE LOST A FRIEND
TO “DISTRACTED DRIVING”
ALL THROUGHOUT SPAIN
19. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
ROAD TRIP!
20. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
FIVE TEAMS OF FOUR PEOPLE
21. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
FIVE TEAMS OF FOUR PEOPLE
EACH DRIVING IN MEMORY OF A FRIEND
22. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
FIVE TEAMS OF FOUR PEOPLE
EACH DRIVING IN MEMORY OF A FRIEND
LEAVE HOME MONDAY
23. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
FIVE TEAMS OF FOUR PEOPLE
EACH DRIVING IN MEMORY OF A FRIEND
LEAVE HOME MONDAY MEET IN MADRID FRIDAY
24. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
FIVE TEAMS OF FOUR PEOPLE
EACH DRIVING IN MEMORY OF A FRIEND
LEAVE HOME MONDAY MEET IN MADRID FRIDAY
NO MONEY
25. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
FIVE TEAMS OF FOUR PEOPLE
EACH DRIVING IN MEMORY OF A FRIEND
LEAVE HOME MONDAY MEET IN MADRID FRIDAY
NO MONEY
NO TWEETING
26. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
FIVE TEAMS OF FOUR PEOPLE
EACH DRIVING IN MEMORY OF A FRIEND
LEAVE HOME MONDAY MEET IN MADRID FRIDAY
NO MONEY
NO FACEBOOKING
27. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
FIVE TEAMS OF FOUR PEOPLE
EACH DRIVING IN MEMORY OF A FRIEND
LEAVE HOME MONDAY MEET IN MADRID FRIDAY
NO MONEY
NO TEXTING
28. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
FIVE TEAMS OF FOUR PEOPLE
EACH DRIVING IN MEMORY OF A FRIEND
LEAVE HOME MONDAY MEET IN MADRID FRIDAY
NO MONEY
NO CALLING
29. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
FIVE TEAMS OF FOUR PEOPLE
EACH DRIVING IN MEMORY OF A FRIEND
LEAVE HOME MONDAY MEET IN MADRID FRIDAY
NO MONEY
NOTHING WIRELESS UNTIL STOPPED FOR THE NIGHT
30. Driving the Cause to the Capitol
Tweet us to Madrid!
WAIT...NO MONEY?
31. Driving the Cause to the Capitol
Tweet us to Madrid!
YOU’RE NOT ALONE.
32. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
SPREAD THE MESSAGE WHEREVER YOU CAN
33. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
SPREAD THE MESSAGE WHEREVER YOU CAN
GET PEOPLE TO TWEET #drivethecause #TEAM___
34. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
SPREAD THE MESSAGE WHEREVER YOU CAN
GET PEOPLE TO TWEET #drivethecause #TEAM___
THE MORE TWEETS
35. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
SPREAD THE MESSAGE WHEREVER YOU CAN
GET PEOPLE TO TWEET #drivethecause #TEAM___
THE MORE TWEETS THE MORE €€
36. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
SPREAD THE MESSAGE WHEREVER YOU CAN
GET PEOPLE TO TWEET #drivethecause #TEAM___
THE MORE TWEETS THE MORE €€
CHECK YOUR POINTS ONLY WHEN YOU STOP
37. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
SPREAD THE MESSAGE WHEREVER YOU CAN
GET PEOPLE TO TWEET #drivethecause #TEAM___
THE MORE TWEETS THE MORE €€
CHECK YOUR POINTS ONLY WHEN YOU STOP
TWEET YOUR LOCATION WHEN STOPPED
38. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
SPREAD THE MESSAGE WHEREVER YOU CAN
GET PEOPLE TO TWEET #drivethecause #TEAM___
THE MORE TWEETS THE MORE €€
CHECK YOUR POINTS ONLY WHEN YOU STOP
TWEET YOUR LOCATION WHEN STOPPED
CHECK IN ON FOURSQUARE
39. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
SPREAD THE MESSAGE WHEREVER YOU CAN
GET PEOPLE TO TWEET #drivethecause #TEAM___
THE MORE TWEETS THE MORE €€
CHECK YOUR POINTS ONLY WHEN YOU STOP
TWEET YOUR LOCATION WHEN STOPPED
CHECK IN ON FOURSQUARE
MAKE NEW FRIENDS ALONG THE WAY, GAIN SUPPORT
40. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
SPREAD THE MESSAGE WHEREVER YOU CAN
GET PEOPLE TO TWEET #drivethecause #TEAM___
THE MORE TWEETS THE MORE €€
CHECK YOUR POINTS ONLY WHEN YOU STOP
TWEET YOUR LOCATION WHEN STOPPED
CHECK IN ON FOURSQUARE
MAKE NEW FRIENDS ALONG THE WAY, GAIN SUPPORT
THIS WILL BE YOUR RESOURCE FOR GAS
41. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
SPREAD THE MESSAGE WHEREVER YOU CAN
GET PEOPLE TO TWEET #drivethecause #TEAM___
THE MORE TWEETS THE MORE €€
CHECK YOUR POINTS ONLY WHEN YOU STOP
TWEET YOUR LOCATION WHEN STOPPED
CHECK IN ON FOURSQUARE
MAKE NEW FRIENDS ALONG THE WAY, GAIN SUPPORT
THIS WILL BE YOUR RESOURCE FOR HOTEL
42. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
SPREAD THE MESSAGE WHEREVER YOU CAN
GET PEOPLE TO TWEET #drivethecause #TEAM___
THE MORE TWEETS THE MORE €€
CHECK YOUR POINTS ONLY WHEN YOU STOP
TWEET YOUR LOCATION WHEN STOPPED
CHECK IN ON FOURSQUARE
MAKE NEW FRIENDS ALONG THE WAY, GAIN SUPPORT
THIS WILL BE YOUR RESOURCE FOR FOOD
43. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
SPREAD THE MESSAGE WHEREVER YOU CAN
GET PEOPLE TO TWEET #drivethecause #TEAM___
THE MORE TWEETS THE MORE €€
CHECK YOUR POINTS ONLY WHEN YOU STOP
TWEET YOUR LOCATION WHEN STOPPED
CHECK IN ON FOURSQUARE
MAKE NEW FRIENDS ALONG THE WAY, GAIN SUPPORT
THIS WILL BE YOUR RESOURCE FOR EVERYTHING
44. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
SPEND EACH NIGHT IN A DIFFERENT CITY IN SPAIN
45. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
SPEND EACH NIGHT IN A DIFFERENT CITY IN SPAIN
ONE BANK CARD ISSUED TO EACH TEAM
46. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
SPEND EACH NIGHT IN A DIFFERENT CITY IN SPAIN
ONE BANK CARD ISSUED TO EACH TEAM
TRACKS LOCATION
47. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
SPEND EACH NIGHT IN A DIFFERENT CITY IN SPAIN
ONE BANK CARD ISSUED TO EACH TEAM
TRACKS LOCATION
MONEY ADDED ACCORDING TO SUPPORT
49. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
ARRIVE IN MADRID BY 8PM FRIDAY
50. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
ARRIVE IN MADRID BY 8PM FRIDAY
RECEPTION
51. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
ARRIVE IN MADRID BY 8PM FRIDAY
RECEPTION
CELEBRATION
52. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
ARRIVE IN MADRID BY 8PM FRIDAY
RECEPTION
CELEBRATION
HONOR LOST FRIEND
53. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
ARRIVE IN MADRID BY 8PM FRIDAY
RECEPTION TELL STORIES
CELEBRATION
HONOR LOST FRIEND
54. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
ARRIVE IN MADRID BY 8PM FRIDAY
RECEPTION TELL STORIES
CELEBRATION
LIVE TWITTER FEED
HONOR LOST FRIEND
55. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
ARRIVE IN MADRID BY 8PM FRIDAY
RECEPTION TELL STORIES
CELEBRATION
LIVE TWITTER FEED
HONOR LOST FRIEND
DISTRACTED DRIVING SIMULATION
56. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
ARRIVE IN MADRID BY 8PM FRIDAY
RECEPTION TELL STORIES
CELEBRATION
LIVE TWITTER FEED
HONOR LOST FRIEND
DISTRACTED DRIVING SIMULATION
DOCUMENT EVENT
57. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
ARRIVE IN MADRID BY 8PM FRIDAY
RECEPTION TELL STORIES
CELEBRATION
LIVE TWITTER FEED
HONOR LOST FRIEND
DISTRACTED DRIVING SIMULATION
DOCUMENT EVENT
59. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
PASSENGERS FROM EACH TEAM WILL DOCUMENT TRIP
60. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
PASSENGERS FROM EACH TEAM WILL DOCUMENT TRIP
FOCUS ON FUN WITH FRIENDS YOU’RE ACTUALLY WITH
61. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
PASSENGERS FROM EACH TEAM WILL DOCUMENT TRIP
FOCUS ON FUN WITH FRIENDS YOU’RE ACTUALLY WITH
LIBERTIES OF DRIVING WITHOUT BEING CONNECTED
62. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
PASSENGERS FROM EACH TEAM WILL DOCUMENT TRIP
FOCUS ON FUN WITH FRIENDS YOU’RE ACTUALLY WITH
LIBERTIES OF DRIVING WITHOUT BEING CONNECTED
DOCUMENT TELLING STRANGERS ABOUT THE CAUSE
63. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
PASSENGERS FROM EACH TEAM WILL DOCUMENT TRIP
FOCUS ON FUN WITH FRIENDS YOU’RE ACTUALLY WITH
LIBERTIES OF DRIVING WITHOUT BEING CONNECTED
DOCUMENT TELLING STRANGERS ABOUT THE CAUSE
WE WILL EDIT THE VIDEOS AND SHARE ON YOUTUBE
64. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
PASSENGERS FROM EACH TEAM WILL DOCUMENT TRIP
FOCUS ON FUN WITH FRIENDS YOU’RE ACTUALLY WITH
LIBERTIES OF DRIVING WITHOUT BEING CONNECTED
DOCUMENT TELLING STRANGERS ABOUT THE CAUSE
WE WILL EDIT THE VIDEOS AND SHARE ON FACEBOOK
65. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
PASSENGERS FROM EACH TEAM WILL DOCUMENT TRIP
FOCUS ON FUN WITH FRIENDS YOU’RE ACTUALLY WITH
LIBERTIES OF DRIVING WITHOUT BEING CONNECTED
DOCUMENT TELLING STRANGERS ABOUT THE CAUSE
WE WILL EDIT THE VIDEOS AND SHARE ON TWITTER
66. Driving the Cause to the Capitol
Tweet us to Madrid!
CONCEPT
PASSENGERS FROM EACH TEAM WILL DOCUMENT TRIP
FOCUS ON FUN WITH FRIENDS YOU’RE ACTUALLY WITH
LIBERTIES OF DRIVING WITHOUT BEING CONNECTED
DOCUMENT TELLING STRANGERS ABOUT THE CAUSE
WE WILL EDIT THE VIDEOS AND SHARE ON VIMEO
68. Driving the Cause to the Capitol
Tweet us to Madrid!
STYLE
KEEP IT SIMPLE
69. Driving the Cause to the Capitol
Tweet us to Madrid!
STYLE
KEEP IT SIMPLE
ONE LINE OF TEXT ON BLANK SCREEN
70. Driving the Cause to the Capitol
Tweet us to Madrid!
STYLE
KEEP IT SIMPLE
ONE LINE OF TEXT ON BLANK SCREEN
FOOTAGE FROM TRIP SPED UP FOR EXCITEMENT
71. Driving the Cause to the Capitol
Tweet us to Madrid!
STYLE
KEEP IT SIMPLE
ONE LINE OF TEXT ON BLANK SCREEN
FOOTAGE FROM TRIP SPED UP FOR EXCITEMENT
MUSIC UPBEAT AND INSPIRATIONAL
72. Driving the Cause to the Capitol
Tweet us to Madrid!
STYLE
KEEP IT SIMPLE
ONE LINE OF TEXT ON BLANK SCREEN
FOOTAGE FROM TRIP SPED UP FOR EXCITEMENT
MUSIC UPBEAT AND INSPIRATIONAL
HONOR LOST TEENS THROUGHOUT VIDEO
74. Driving the Cause to the Capitol
Tweet us to Madrid!
STYLE
SHOT LIST
1. STATISTICS
2. PHOTOS OF DECEASED
3. PARTICIPANTS TALK ABOUT LOST FRIEND
4. “DRIVE THE CAUSE TO THE CAPITAL”
5. DECORATING CAR
6. DAYS 1 - 5 (ALTERNATING TEAMS)
7. ARRIVE IN MADRID
8. RECEPTION: HONOR LOST ONES
9. RECEPTION: SIMULATION
10. “DON’T TEXT AND DRIVE”
11. PARTICIPANTS EACH SAY “IT CAN WAIT”
12. LAST PARTICIPANT SAYS “IT CAN WAIT” pause with emotion “TRUST ME.”
11. PHOTO MONTAGE OF DECEASED
12. “#DRIVETHECAUSE www.madrid.es/distracteddriving”
76. Driving the Cause to the Capitol
Tweet us to Madrid!
BUDGET
Canon 7D
Gas
Lodging
Food
Reception
Venue
Catering
Simulation
Video Editing
1000€ 4 4000€
700€ 4 2800€
100€ 4x7d 2800€
300€ 4x5d 6000€
300€ 1 300€
300€ 1 300€
1000€ 1 1000€
2000€ 1 2000€
ITEM COST QTY TOTAL
TOTAL 19,200€
77. Driving the Cause to the Capitol
Tweet us to Madrid!
BUDGET
Canon 7D
Gas
Lodging
Food
Reception
Venue
Catering
Simulation
Video Editing
1000€ 4 4000€
700€ 4 2800€
100€ 4x7d 2800€
300€ 4x5d 6000€
300€ 1 300€
300€ 1 300€
1000€ 1 1000€
2000€ 1 2000€
ITEM COST QTY TOTAL
TOTAL 19,200€
REMEMBER:
No production team
Nation-wide benefit
Gas, food, lodging may come in cheaper.
This is a maximum allowance.
78. Driving the Cause to the Capitol
Tweet us to Madrid!
MOTIVATED TO HONOR LOST FRIEND
79. Driving the Cause to the Capitol
Tweet us to Madrid!
MOTIVATED TO HONOR LOST FRIEND
WILL GO VIRAL
80. Driving the Cause to the Capitol
Tweet us to Madrid!
MOTIVATED TO HONOR LOST FRIEND
WILL GO VIRAL
WILL IMPACT ENTIRE COUNTRY OF SPAIN
81. Driving the Cause to the Capitol
Tweet us to Madrid!
MOTIVATED TO HONOR LOST FRIEND
WILL GO VIRAL
WILL IMPACT ENTIRE COUNTRY OF SPAIN
POTENTIAL TO CROSS BORDERS
82. Driving the Cause to the Capitol
Tweet us to Madrid!
MOTIVATED TO HONOR LOST FRIEND
WILL GO VIRAL
WILL IMPACT ENTIRE COUNTRY OF SPAIN
POTENTIAL TO CROSS BORDERS
PEER-TO-PEER COMMUNICATION
83. Driving the Cause to the Capitol
Tweet us to Madrid!
MOTIVATED TO HONOR LOST FRIEND
WILL GO VIRAL
WILL IMPACT ENTIRE COUNTRY OF SPAIN
POTENTIAL TO CROSS BORDERS
PEER-TO-PEER COMMUNICATION
TEENS SAVING TEENS
84. Driving the Cause to the Capitol
Tweet us to Madrid!
TEENS SAVING TEENS
85. Driving the Cause to the Capitol
Tweet us to Madrid!
DRIVE THE CAUSE
