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World Leader in
Sports
Sponsorships sold
Betsie Batista, Advertising Sales Director ,ESPN Deportes La Revista
C:917-576-8368
WHY ESPN Deportes La Revista…
# 1 Spanish-language Sports Publication
Highest Quality Editorial Product in the market
Exclusive content extended across multiple
platforms (Digital magazine, e-blast newsletter
mobile apps and custom landing pages
2012 Circulation: 70,000 copies
Readership 628,000
Growing in 2012
Frequency: 10x times per year (Jul/Aug), (Dec/Jan) combined
 National Distribution: Paid subscriptions,
Newsstands & extremely targeted, controlled
circulation (grassroots events and partnerships)
Growth through development of ideas, Content
ownership and custom publishing
 Leading Custom Publishing Company
 BPA audited – Q4 2011
CUSTOM/CONTENT OWNERSHIP & SPONSORSHIP
OPPORTUNITIES-Sold
ESPN DEPORTES 6 Page EDITORIAL SPONSORSHIP
NFL INFLUENCERS (Victor Cruz)- for NISSAN -Sept
4
ESPN DEPORTES EXCLUSIVE SPONSORSHIP
OF BOXEO/INSIDER FOR TECATE - OCTOBER
5
6
ESPN LA REVISTA – 2009 Ad Sales
Custom Editorial Sponsorship Page
“Road to COPA AMERICA”
FARMERS March/April/May/June
Custom
Content
sponsored
by….
Ad Page adjacent
to feature
ESPN Deportes La Revista COPA AMERICA
Custom Content for Verizon
Front Cover Editorial
Back Cover (AD)
ESPN Deportes La Revista –COPA AMERICA
4 PAGE CENTER SPREAD – “Best Players to Watch”
VERIZON - JUNE
9
ESPN LA REVISTA 2011 -COPA AMERICA Preview
6 PAGE EDITORIAL FEATURE Take Over
Sponsored by DISH LATINO - JUNE
Elements:
• Custom Designed Intro Title page
(logo/banner inclusion) Sponsored by
Toyota
• Custom Editorial page of content written
and designed for Toyota Prius around
“El Tri” Mexican National Team
*Title sponsor of page and banner inclusion
• FP4C Ad –LHP to close the section
• Available digitally for Advertiser webpage
ESPN Deportes La Revista
Content ownership opportunity
4 PAGE CUSTOM EDITORIAL SECTION- TOYOTA
Front: Title Page– Sponsored by Toyota Back: FP4C Ad – LHP
•Presence in Magazine Tablet:
all issues have a digital version
of ad available at no extra charge
Edit page –w/BannerSpread includes : Custom editorial and Design
ESPN Deportes La Revista
Content ownership opportunity
EDITORIAL SECTION (reality vs perception) TOYOTA
12
ESPN LA REVISTA – 2009 Ad Sales
Custom Editorial –Sponsorship
“Greatest Moments in World Cup History”
for Miller Lite Mar/Apr/Jun/Jul/ Aug
13
ESPN LA REVISTA – 2009 Ad Sales
Custom Editorial –Sponsorship page
NBA Latino Player of the Month for T-MOBILE
March
ESPN Deportes La Revista COPA ORO 2011
4 Page Center Spread BRACKET
SPRINT
Front Cover
Back Cover (AD)
ESPN DEPORTES CONTENT OWNERSHIP –
UFC interview for MUNDO FOX
15
Gillette Fusion’s Top Trades
Custom Page Sponsorship APRIL/MAY/JUNE
Top Trades
Concept/Editorial focus:
“Top Trades” debate extends to one of La Revista’s most popular features –
Cronometro - with sponsored Advertorial and Custom Ad placement
17
Custom 4 page Editorial Takeover -
Dodge Ram - February
ESPN Deportes La Revista Custom Center spread –
NFL LATINO HALL OF FAME – THEN AND NOW
VERIZON -October
18
ESPN Deportes La Revista – Hombre ESPN
Sports content for the US Hispanic male sports fan….
and then some…
Hennessy Privilege….
Featured in Hombre ESPN –
LVMH - November
ESPN LA REVISTA Custom Publishing
Full size & Pocket Guides- Print/Digital
Event activations, retail, newstand and digital distribution
Createdfor:
Verizon- NFL & WC
Allstate- WC
Farmers-CopaAmerica
Kia- NBA
Ford Motors - WC
Print : Event activations
ESPN DEPORTES La Revista – Event SPONSORSHIPS
.
23
ESPN LA REVISTA – 2009 Ad Sales
ESPN Deportes La Revista
OPPORTUNITIES
I Look forward to presenting
Advertisers with Big Ideas and branding
opportunities around world class
sports content that goes beyond the Ad
Page and addresses their campaign
initiatives..
Including:
Print magazine * digital magazine *
custom landing pages (digital) and
custom publishing for event distribution
Thank you!

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BB ESPND magazine Custom Content Sponsorships Sold r1

  • 1. World Leader in Sports Sponsorships sold Betsie Batista, Advertising Sales Director ,ESPN Deportes La Revista C:917-576-8368
  • 2. WHY ESPN Deportes La Revista… # 1 Spanish-language Sports Publication Highest Quality Editorial Product in the market Exclusive content extended across multiple platforms (Digital magazine, e-blast newsletter mobile apps and custom landing pages 2012 Circulation: 70,000 copies Readership 628,000 Growing in 2012 Frequency: 10x times per year (Jul/Aug), (Dec/Jan) combined  National Distribution: Paid subscriptions, Newsstands & extremely targeted, controlled circulation (grassroots events and partnerships) Growth through development of ideas, Content ownership and custom publishing  Leading Custom Publishing Company  BPA audited – Q4 2011
  • 3. CUSTOM/CONTENT OWNERSHIP & SPONSORSHIP OPPORTUNITIES-Sold
  • 4. ESPN DEPORTES 6 Page EDITORIAL SPONSORSHIP NFL INFLUENCERS (Victor Cruz)- for NISSAN -Sept 4
  • 5. ESPN DEPORTES EXCLUSIVE SPONSORSHIP OF BOXEO/INSIDER FOR TECATE - OCTOBER 5
  • 6. 6 ESPN LA REVISTA – 2009 Ad Sales Custom Editorial Sponsorship Page “Road to COPA AMERICA” FARMERS March/April/May/June Custom Content sponsored by…. Ad Page adjacent to feature
  • 7. ESPN Deportes La Revista COPA AMERICA Custom Content for Verizon Front Cover Editorial Back Cover (AD)
  • 8. ESPN Deportes La Revista –COPA AMERICA 4 PAGE CENTER SPREAD – “Best Players to Watch” VERIZON - JUNE
  • 9. 9 ESPN LA REVISTA 2011 -COPA AMERICA Preview 6 PAGE EDITORIAL FEATURE Take Over Sponsored by DISH LATINO - JUNE
  • 10. Elements: • Custom Designed Intro Title page (logo/banner inclusion) Sponsored by Toyota • Custom Editorial page of content written and designed for Toyota Prius around “El Tri” Mexican National Team *Title sponsor of page and banner inclusion • FP4C Ad –LHP to close the section • Available digitally for Advertiser webpage ESPN Deportes La Revista Content ownership opportunity 4 PAGE CUSTOM EDITORIAL SECTION- TOYOTA Front: Title Page– Sponsored by Toyota Back: FP4C Ad – LHP •Presence in Magazine Tablet: all issues have a digital version of ad available at no extra charge
  • 11. Edit page –w/BannerSpread includes : Custom editorial and Design ESPN Deportes La Revista Content ownership opportunity EDITORIAL SECTION (reality vs perception) TOYOTA
  • 12. 12 ESPN LA REVISTA – 2009 Ad Sales Custom Editorial –Sponsorship “Greatest Moments in World Cup History” for Miller Lite Mar/Apr/Jun/Jul/ Aug
  • 13. 13 ESPN LA REVISTA – 2009 Ad Sales Custom Editorial –Sponsorship page NBA Latino Player of the Month for T-MOBILE March
  • 14. ESPN Deportes La Revista COPA ORO 2011 4 Page Center Spread BRACKET SPRINT Front Cover Back Cover (AD)
  • 15. ESPN DEPORTES CONTENT OWNERSHIP – UFC interview for MUNDO FOX 15
  • 16. Gillette Fusion’s Top Trades Custom Page Sponsorship APRIL/MAY/JUNE Top Trades Concept/Editorial focus: “Top Trades” debate extends to one of La Revista’s most popular features – Cronometro - with sponsored Advertorial and Custom Ad placement
  • 17. 17 Custom 4 page Editorial Takeover - Dodge Ram - February
  • 18. ESPN Deportes La Revista Custom Center spread – NFL LATINO HALL OF FAME – THEN AND NOW VERIZON -October 18
  • 19. ESPN Deportes La Revista – Hombre ESPN Sports content for the US Hispanic male sports fan…. and then some…
  • 20. Hennessy Privilege…. Featured in Hombre ESPN – LVMH - November
  • 21. ESPN LA REVISTA Custom Publishing Full size & Pocket Guides- Print/Digital Event activations, retail, newstand and digital distribution Createdfor: Verizon- NFL & WC Allstate- WC Farmers-CopaAmerica Kia- NBA Ford Motors - WC Print : Event activations
  • 22. ESPN DEPORTES La Revista – Event SPONSORSHIPS .
  • 23. 23 ESPN LA REVISTA – 2009 Ad Sales ESPN Deportes La Revista OPPORTUNITIES I Look forward to presenting Advertisers with Big Ideas and branding opportunities around world class sports content that goes beyond the Ad Page and addresses their campaign initiatives.. Including: Print magazine * digital magazine * custom landing pages (digital) and custom publishing for event distribution Thank you!