The document summarizes a creative brief team meeting for an advertising campaign. The team discussed ideas for the name, slogan, and color scheme for a bottled water brand. Ideas included "Aqua Fons" with the slogan "taken from the purest springs to put a spring in your step" and using a blue, orange, and scaled banner pattern. However, the slogan was deemed too complicated and the design too technical. Ultimately, the team selected "AquaDrop" as the name, "Taken from the purest spring to put a spring in your step" as the slogan, and a blue and green color scheme. The target audience will be youth aged 13-18.

1. Btec Level 2 Creative Media Production Unit 18 Advertising Production StudentName:
Group Name:
The Creative Brief Team Meeting of Ideas
Team Member Ideas for Names & Slogans Ideas for colour schemes Positives about their ideas Negatives about their ideas
jacob
Aqua fons ---the water of the
spring
Slogan- taken from the purest
springs to put a spring in your
step
Blue orange and scale
banner pattern
Is the most complete and
continues the Latin theme of the
company
Slogan is complicateddesignis too
technical
Karne
Natural drop
Slogan—taken from the purest
springs
Blue Good art work on the bottle Not to imaginative
Keiran
Aqua Drop---water droplet
Slogan-Just say yes
Green and blue Simple but creepy yet memorable Creepy slogan art work is sloppy
Final ChosenName Final Chosen Slogan Final Chosen Colour
Scheme
Who will your target audience
be?
Any Other Final Decisions
Mixed—AquaDrop
Taken from the purest spring to
put a spring in your step
Blue and green The youth aged between 13-18