Be in the conversation Presence RelevancePenetration (Prominence)
Creating your image• Be in the space – Even if it’s just for your own awareness and edification, join the popular social networking sites, to include: Facebook, Twitter, Flickr and YouTube. If you’re not present, you’re turning over the keys to your online reputation to someone else.
Maintaining your image• The “if you build it they will come” philosophy doesn’t apply to reputation management in the digital world.• You must regularly update your presence on the social media space, and be a relevant member of the community.02/13/13
Building your image• Provide up-to-date content, interesting information.• Track what other people are saying about you, correct the record where necessary.• Determine which platforms fit you best, don’t waste your time with those that don’t.02/13/13
Social Media: AMCs efforts• Facebook o www.facebook.com/ArmyMaterielCommand o 500+ fans o post all news, videos, Tweets, photos, blog posts• Twitter o http://twitter.com/hqamc o 1,400+ followers o Tweet all news stories, videos, photos, blog posts• YouTube o www.youtube.com/hqamc o 4,100 views this year• BRAC Web site o www.amc.army.mil/trans o First comprehensive BRAC site of its kind (being mirrored by several other orgs) o Features construction video, picture slideshow o More than 92,000 visitors o BRAC blog (http://hqamcbracblog.wordpress.com) which has had 35,000+ visitors• Web 2.0 design homepage o www.army.mil/amc o powered by Armys Content Online Resource Enterprise (CORE) o first in Army to launch• LinkedIn: www.linkedin.com/in/armymaterielcommand• RSS feeds: news, feeds for all the sites listed above
Social Media: Where AMC can go• Resources o Dedicated personnel to maintain and build (Aug. 31) o Command-wide policy, standards (awaiting DoD reg due Sept.)• Blog o Have been offered dedicated spot on dodlive.mil o Would need to be command-focused (not just one org or leader) o Would require command group participation Recommend one "note" from each of the top 4 a month (= weekly entry) "Note" can come in the form of email, vmail to PAO who will post Pictures are bonus Can be informal, status updates, notes from the field Can re-purpose blog post and send to Facebook and Twitter Has to be consistent, relevant, engaging, tell the AMC story to the "Average Joe"• Media/Community Relations o Establish and build relationship with local, beat bloggers o Actively engage as with traditional journalists