2009 AMC presentation to CMA

1. The changing communications
landscape

2. 65% SAY DAILY PAPERS WILL BE GONE IN TEN YEARS
Source: Rasmussen Reports (released May 12)

3. 83 % Increase in the amount of time
Americans spent on social networking sites in
April 2009, compared with the same month a
year earlier

4. Managing your web image

5. Be in the conversation
Presence
Relevance
Penetration (Prominence)

6. Creating your image
• Be in the space
– Even if it’s just for your own awareness and
edification, join the popular social networking
sites, to include: Facebook, Twitter, Flickr and
YouTube. If you’re not present, you’re turning
over the keys to your online reputation to
someone else.

7. Maintaining your image
• The “if you build it they will come” philosophy
doesn’t apply to reputation management in
the digital world.
• You must regularly update your presence on
the social media space, and be a relevant
member of the community.
02/13/13

8. Building your image
• Provide up-to-date content, interesting
information.
• Track what other people are saying about you,
correct the record where necessary.
• Determine which platforms fit you best, don’t
waste your time with those that don’t.
02/13/13

9. Social Media: AMC's efforts
• Facebook
o www.facebook.com/ArmyMaterielCommand
o 500+ fans
o post all news, videos, Tweets, photos, blog posts
• Twitter
o http://twitter.com/hqamc
o 1,400+ followers
o Tweet all news stories, videos, photos, blog posts
• YouTube
o www.youtube.com/hqamc
o 4,100 views this year
• BRAC Web site
o www.amc.army.mil/trans
o First comprehensive BRAC site of its kind (being mirrored by several other orgs)
o Features construction video, picture slideshow
o More than 92,000 visitors
o BRAC blog (http://hqamcbracblog.wordpress.com) which has had 35,000+ visitors
• Web 2.0 design homepage
o www.army.mil/amc
o powered by Army's Content Online Resource Enterprise (CORE)
o first in Army to launch
• LinkedIn: www.linkedin.com/in/armymaterielcommand
• RSS feeds: news, feeds for all the sites listed above

10. Social Media: Where AMC can go
• Resources
o Dedicated personnel to maintain and build (Aug. 31)
o Command-wide policy, standards (awaiting DoD reg due Sept.)
• Blog
o Have been offered dedicated spot on dodlive.mil
o Would need to be command-focused (not just one org or leader)
o Would require command group participation
 Recommend one "note" from each of the top 4 a month (= weekly entry)
 "Note" can come in the form of email, vmail to PAO who will post
 Pictures are bonus
 Can be informal, status updates, notes from the field
 Can re-purpose blog post and send to Facebook and Twitter
 Has to be consistent, relevant, engaging, tell the AMC story to the "Average Joe"
• Media/Community Relations
o Establish and build relationship with local, beat bloggers
o Actively engage as with traditional journalists