The changing communications                 landscape
65% SAY DAILY PAPERS WILL BE GONE IN TEN YEARS        Source: Rasmussen Reports (released May 12)
83 %      Increase in the amount of timeAmericans spent on social networking sites inApril 2009, compared with the same mo...
Managing your web image
Be in the conversation       Presence       RelevancePenetration (Prominence)
Creating your image• Be in the space  – Even if it’s just for your own awareness and    edification, join the popular soci...
Maintaining your image• The “if you build it they will come” philosophy  doesn’t apply to reputation management in  the di...
Building your image• Provide up-to-date content, interesting  information.• Track what other people are saying about you, ...
Social Media: AMCs efforts•   Facebook    o www.facebook.com/ArmyMaterielCommand    o  500+ fans    o post all news, video...
Social Media: Where AMC can go•   Resources    o Dedicated personnel to maintain and build (Aug. 31)    o Command-wide pol...
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2009 AMC Social Media briefing to CMA

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2009 AMC presentation to CMA

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  • Ha! Funny stuff. Turns out the doctrinal steps to solving a problem is still appropriate for this.
  • 2009 AMC Social Media briefing to CMA

    1. 1. The changing communications landscape
    2. 2. 65% SAY DAILY PAPERS WILL BE GONE IN TEN YEARS Source: Rasmussen Reports (released May 12)
    3. 3. 83 % Increase in the amount of timeAmericans spent on social networking sites inApril 2009, compared with the same month ayear earlier
    4. 4. Managing your web image
    5. 5. Be in the conversation Presence RelevancePenetration (Prominence)
    6. 6. Creating your image• Be in the space – Even if it’s just for your own awareness and edification, join the popular social networking sites, to include: Facebook, Twitter, Flickr and YouTube. If you’re not present, you’re turning over the keys to your online reputation to someone else.
    7. 7. Maintaining your image• The “if you build it they will come” philosophy doesn’t apply to reputation management in the digital world.• You must regularly update your presence on the social media space, and be a relevant member of the community.02/13/13
    8. 8. Building your image• Provide up-to-date content, interesting information.• Track what other people are saying about you, correct the record where necessary.• Determine which platforms fit you best, don’t waste your time with those that don’t.02/13/13
    9. 9. Social Media: AMCs efforts• Facebook o www.facebook.com/ArmyMaterielCommand o  500+ fans o post all news, videos, Tweets, photos, blog posts• Twitter o http://twitter.com/hqamc o 1,400+ followers o Tweet all news stories, videos, photos, blog posts• YouTube o www.youtube.com/hqamc o 4,100 views this year• BRAC Web site o www.amc.army.mil/trans  o First comprehensive BRAC site of its kind (being mirrored by several other orgs) o Features construction video, picture slideshow o More than 92,000 visitors o BRAC blog (http://hqamcbracblog.wordpress.com) which has had 35,000+ visitors• Web 2.0 design homepage o www.army.mil/amc o powered by Armys Content Online Resource Enterprise (CORE) o first in Army to launch• LinkedIn:  www.linkedin.com/in/armymaterielcommand• RSS feeds:  news, feeds for all the sites listed above
    10. 10. Social Media: Where AMC can go• Resources o Dedicated personnel to maintain and build (Aug. 31) o Command-wide policy, standards (awaiting DoD reg due Sept.)• Blog o Have been offered dedicated spot on dodlive.mil o Would need to be command-focused (not just one org or leader) o Would require command group participation  Recommend one "note" from each of the top 4 a month (= weekly entry)  "Note" can come in the form of email, vmail to PAO who will post  Pictures are bonus  Can be informal, status updates, notes from the field  Can re-purpose blog post and send to Facebook and Twitter  Has to be consistent, relevant, engaging, tell the AMC story to the "Average Joe"• Media/Community Relations o Establish and build relationship with local, beat bloggers o Actively engage as with traditional journalists

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