Cost-Effective Online Marketing Strategies for the Eyecare Business
Last month, Best Image Optical’s founder and CEO, Mark Dolabany, presented an American Board of Opticianry (ABO) certified course at the Opticians Association of Massachusetts (OAM). In an ongoing effort to help the independent eyecare professional build their brick-and-mortar business and compete with online optical retailers, we have outlined his course today to help you start thinking about the marketing strategy of your business in 2015. “While traveling on the road and visiting my customers, I find that our conversations turn to the internet and what can be done for a brick-and-mortar business to increase their exposure on the internet. I try to share my knowledge and experience with the independent, and relay to them the steps that my own independent business has taken.” – Mark Dolabany The following strategies were put together to help independent market their business cost-effectively. Here we briefly touch upon strategies that will help you increase your exposure on the internet and grow your business if you are committed to taking these steps. Before we proceed, there are two terms we’d like you to get familiar with: Keywords and SEO (Search Engine Optimization). A keyword is simply the word or phrase that is used by online searchers to find you. For example, someone looking for a local eyecare physician may enter “eye doctor in Pleasantville” “EYE DOCTOR IN PLEASANTVILLE” is the keyword. These keywords that are used by a consumer to find your profession should be used in anything you do to promote your business online. These keywords will help your SEO. SEO refers to the actions that have been taken to increase your ranking on search engine results like those of Google, Yahoo and Bing. The online marketing strategies that we go through here today all focus on SEO. We want you to increase your exposure on the internet so that your business comes up on the first results of a consumer’s Google search in your local area. 1. Create a Website for your Eyecare Business. You may be way ahead of us when we mention that your brick-and-mortar needs to have a website, but you would be surprised to find how many business owners still have not made this investment for their enterprise. Today, a website has replaced what your ad in the YellowPages used to be to the consumer years ago. When was the last time you looked for something in that bulky book, let alone see one around? A website is how your existing and potential customers may find you easier and quicker. It is an essential medium to attracting customers to your optical dispensary, store, or boutique. continued... http://bestimageoptical.com/general/7-cost-effective-online-marketing-strategies-will-grow-eyecare-business-2015/
