Zalando is a leading online fashion retailer in Europe that uses artificial intelligence and machine learning in several ways. It has developed an Algorithmic Fashion Companion that provides outfit recommendations to customers based on their purchase history and interests. Zalando also uses machine learning to better understand customers and provide personalized recommendations. It has refined deep learning algorithms for visual search to allow customers to find fashion items by image. While some human jobs have been impacted by AI, Zalando remains a leader in using artificial intelligence to enhance the customer experience and business operations.