Artificial intelligence and the internet of things are set to change the way you watch and play golf. From taking the PGA Tour’s incredible volume of data and extracting new and interesting insights that help broadcasters share compelling stories to the improved understanding of what makes a good swing and grip provided by IoT sensors, golf will never be the same.

1. How Technology
Like AI & IoT Are Changing The
Way We Play Golf

2. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Title
Text
IntroductionIntroduction
How Technology
Like Artificial Intelligence And IoT
Are Changing The Way We Play Golf
There's good news coming to a golf course near you. Artificial intelligence and the internet
of things are changing the way we watch and play golf.
While you might not recognize the changes the next time you watch a PGA Tour
tournament, you will likely appreciate the improved entertainment value. For those
weekend duffers among us, hopefully, the tech will help us finally perfect our golf games.

3. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Introduction
PGA Tour Embraces Technology to Increase
Entertainment
Televising golf tournaments has always presented a challenge since there is
action happening concurrently at 18 holes.
Broadcasters need data at their fingertips and an easier way to connect the dots
and to see the patterns the data is revealing.
It’s these connections that help broadcasters craft compelling stories for their
audiences. The PGA Tour believes artificial intelligence is the solution to quickly
analyse the incredible volume of data that they already collect.
The PGA Tour collects approximately 32,000 data points at every event, and they
have about 174 million shot attributes in its database.

4. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Introduction
PGA Tour Embraces Technology to Increase
Entertainment
While they have created images through their ShotLink System for each shot
since 2001, they recently launched an updated ShotLink+ system that doesn't rely
on human interaction for everything that happens. With this update, they went
from a single point of data to thousands of points literally overnight.
To help process all the data it collects and make it as useful and entertaining as
possible, the PGA Tour partnered with Microsoft in 2016.
They launched the PGA Tour Content Relevancy Engine (CRE) that uses
Microsoft’s analytics tools and machine learning to review all the data to give
broadcasters the compelling ideas and concepts that they can then use to craft
personalized stories.

5. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
IntroductionInternet of Things Take Aim at your Golf Swing
Data and technology just might be the silver bullet to high performance your golf
game needs.
High-performance golf facilities use sensors beneath the driving ranges to
measure pressure and your stance, Dopplar radar tracks the club and golfer's
movement, while the shot distance, power, and trajectory of your golf ball is also
measured.
Even professional golf pros with years of experience teaching the fundamentals of
golf use data provided by Internet of Things technology such as this to help
improve golfers' swings.

6. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
IntroductionInternet of Things Take Aim at your Golf Swing
Other companies such as Arccos Golf use sensors embedded in connected clubs
provided by Cobra Connect to create data.
Prior to this innovation of embedding sensors in drivers, shot trackers and swing
analysers required that you add something to your arm or club.
In Arccos case, the sensor turns a player’s smartphone into a GPS rangefinder that
can currently measure shot distances on more than 40,000 courses.
The data collected gets transmitted to the cloud where the company plans to use
machine learning to create “The World’s Smartest Caddie.”
Just like a human caddie, over time as its fed data, the AI caddie will get to know
the individual’s golf game and help players react and refine their game
objectively.

7. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
IntroductionInternet of Things Take Aim at your Golf Swing
Sensoria already provides connected sportswear and training gear for other
sports, but now they are looking at golf. As any pro will tell you, the grip you have
on the club is very important.
At the moment, there isn’t a feasible way to understand how successful golfers
grip their club and the nuances involved.
With a sensor in the grip of the club, this critical data can be collected and
analysed with the help of machine-learning tools to determine if there is a pattern
to understand what makes a good grip.
There are so many variables that can impact your putting game and Coach Labs is hoping
its Gen i1 intelligent golf ball will help you understand how to improve it.

8. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
IntroductionInternet of Things Take Aim at your Golf Swing
With an embedded sensor on the ball and the putter, Bluetooth radio and
onboard MCU, the Gen i1 can measure ball speed, initial direction, impact force
and more while the sensor in the putter tracks tempo, backstroke, club face angle
and more.
Along with a smartphone app that offers training tools, this intelligent golf ball
might soon be improving the putting games of golfers everywhere.
Thanks to the trifecta of cheap, low-energy sensors; cloud storage capacity and
machine learning capabilities; and powerful mobile devices, sport-science tools
such as these continue to be created to provide performance data for our
sporting activities.
Now that we have technology giving us the data to tell us what is wrong with our
golf game, we just need to figure out how to break bad habits and learn new
ways of swinging and gripping to actually improve it.

9. © 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website
© 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website

10. BernardMarr
hello@bernardmarr.com
www.bernardmarr.com