http://benchmarkemail.com/blogs/detail/what-email-marketers-can-learn-from-the-antivirus-apocalypse Angering half your customers is a scenario you do not want to face, so taking every imaginable step necessary to avoid an occurrence of a train wreck of this magnitude is cheap insurance indeed… and make an emergency PC boot-up disk right now to keep close at hand! http://benchmarkemail.com for all your email marketing needs

1. with
What Email Marketers Can Learn
From The Antivirus Apocalypse
Wednesday, December 29, 2010
Find out How Smart Email Marketers Fix Their Mistakes.

2. What Email Marketers Can Learn
From The Antivirus Apocalypse
•Automatic upgrade accidentally bricked some computers
•Email marketers can learn what/what not to do in similar situation
Marketers Can Learn From Antivirus Apocalypse
Wednesday, December 29, 2010
Recently, an automatic upgrade issued by a major online antivirus company
to both its free and paid versions had an unintended effect: It "bricked" (or
rendered inoperative) most computers running 64-bit versions of Windows
Vista and 7. The public meltdown that followed can serve as a lesson to all
email marketers on how to avoid catastrophes of this nature and how to

3. The Fix Is On The Website:
How Can You Get It If You Can’t Boot Up?
•Company acted quickly to put fix on website
•Individuals with only the one computer couldn’t reach it
Marketers Can Learn From Antivirus Apocalypse
Wednesday, December 29, 2010
The company did act fairly swiftly in posting onto its website a series of files
that could be used to create an emergency disk and delete the misbehaving
updates, but it was limited since PCs couldn't boot up to get to the Desktop
let alone the Web.

4. A Sterling Reputation
Takes Years To Build & Minutes To Demolish
•Customers grew angry & desperate
•Damaged an otherwise sterling reputation
Marketers Can Learn From Antivirus Apocalypse
Wednesday, December 29, 2010
Many users out of desperation were forced to reinstall their operating system
from scratch. Due to this major aggravation, a large part of the antivirus
company's installed base considered that an otherwise sterling reputation,
which had taken many years to build up, had been demolished overnight.

5. What To Do If You’re In Crisis Control Mode
•Mea maxima culpa •Compensate Generously
•Apologize profusely •Don’t repeat it
•Fix It Fast
Marketers Can Learn From Antivirus Apocalypse
Wednesday, December 29, 2010
An unexpected and undesirable public debacle of this magnitude can hit any
brand at any time, even yours.

6. Being Proactive Is Cheap Insurance
•You don’t want to anger your customers
•Take necessary steps to avoid a train wreck
Marketers Can Learn From Antivirus Apocalypse
Wednesday, December 29, 2010
Angering many of your customers is a scenario you do not want to face, so
taking every imaginable step necessary to avoid an occurrence of a train
wreck of this magnitude is cheap insurance indeed.

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Wednesday, October 13, 2010
For visual learners (video): What Email Marketers Can Learn from the Antivirus
Apocalypse.
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