4. Ben Bowles
Insight Data Science Demo
Palo Alto, CA
EntitizeThis
Named Entity Recognition
Organization
Person
Location
5. • Develop an accurate NER
classifier, and demonstrate its
utility for search
Goal
6. Algorithm and Training Data
• Conditional Random Fields classifier
trained on word properties
Example Features
-uppercase?
-digit?
-title?
…
Wikipedia Training Set (143K sentences)
7. Elastic Search with NER
query
[named_entity]
document
[named_entity]
Webtexts +
Titles
Sentence parsing,
named entity
recognition
8. Classification Report for Stanford classifier
Classification Report for CRF classifier
-Performance similar
for both classifiers on
separate validation set
of 1600 sentences
-spin it in temrs of ad targeting
-providing a platform for mobile developers to have advertisements to link directly to pertinent content within other apps
-instead of just going to an app entrance, or to a webpage, they go directly to the right place in another app.
-An example of this could be the exact page in living social where a relevant deal is stores.
-A critical part of their business platform is the ability to serarch within other apps
-interesting in improving their search algorithm by incorporating
-spin it in temrs of ad targeting
-providing a platform for mobile developers to have advertisements to link directly to pertinent content within other apps
-instead of just going to an app entrance, or to a webpage, they go directly to the right place in another app.
-An example of this could be the exact page in living social where a relevant deal is stores.
-A critical part of their business platform is the ability to serarch within other apps
-interesting in improving their search algorithm by incorporating
-spin it in temrs of ad targeting
-providing a platform for mobile developers to have advertisements to link directly to pertinent content within other apps
-instead of just going to an app entrance, or to a webpage, they go directly to the right place in another app.
-An example of this could be the exact page in living social where a relevant deal is stores.
-A critical part of their business platform is the ability to serarch within other apps
-interesting in improving their search algorithm by incorporating
-spin it in temrs of ad targeting
-providing a platform for mobile developers to have advertisements to link directly to pertinent content within other apps
-instead of just going to an app entrance, or to a webpage, they go directly to the right place in another app.
-An example of this could be the exact page in living social where a relevant deal is stores.
-A critical part of their business platform is the ability to serarch within other apps
-interesting in improving their search algorithm by incorporating
