1. Fort Minor – Tools of Trade
Short Evaluation
By
Muhammad Zeeshan
Zafraan Mahrban
Judah Chandra

2.  The song Tools of trade
contains abusive and offensive
language which is unsuitable
for the targeted audience thus
had to be discarded.
 However the song contain a
very high potential for a
performance based music
video. This can be used to Do you prefer a narrative, performance, or concept based (e.g. live performance)
promote the artist & the driven music video?
lifestyle to the targeted
audience.
Yet due to our Questionnaire,
Concept , 12%
 Performance, 23%
the most preferred music video
type is Narrative. Due to this Performance
we discarded the song. Narrative
Concept
Narrative , 65%