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1. “Turning
Holiday
Cheer
into
Holiday
Cash”
A
Marketing
&
Public
Relations
Client
Case
Study
Let’s
face
it,
the
“Holiday
Season”
(technically
from
Thanksgiving
through
to
New
Year)
has
become
inextricably
mixed
with
sentimental
expressions
of
good
tidings,
good
cheer,
the
warmth
of
a
crackling
fireplace,
a
twinkling
Christmas
Tree
or
Chanukah-­‐Bush,
and
inevitably
spending
time
with
family
and
friends.
But
annually,
from
a
commercial
perspective,
this
end-­‐of-­‐year
ritual
has
also
become
the
most
anticipated,
if
not
the
most
important
time
for
retailers
(and
just
about
anyone
else
in
business)
to
make
the
cash
registers
ring.
As
marketers,
naturally
we
are
always
looking
for
ways
to
connect
with
our
customers
and
prospects
–
to
promote
our
products
and
services
–
and
the
holiday
season
represents
one
more
great
opportunity
to
do
just
that.
“Turning
Pain
into
Gain”:
Making
Your
Message
Fun
In
the
project
example
provided
below,
a
leading
Chiropractic
Physician
in
Nashville,
Tennessee
wanted
to
reach
out
to
patients
to
produce
a
Holiday
Christmas
card
for
the
practice
–
to
wish
them
well,
thanking
them
for
their
patronage
and
“hoping
to
see
them
in
the
New
Year.”
Pretty
typical
stuff,
in
fact,
these
types
of
things
(sales
and
marketing
propaganda)
are
generally
–
yawn
–
ho
hum
and
trashed
immediately
without
ever
giving
them
a
second
thought.
That
is,
until
you
introduce
humor
in
to
the
equation.
Funny
works.
Funny
sells.
Funny
is
memorable.
Funny
gets
people
to
put
their
guard
down.
And
when
you
combine
funny
without
a
hard
sales
close,
people
don’t
feel
pressured.
Your
customers/prospects
will
remember
you
and
your
message
and
use
you
when
the
need
for
your
product/service
arises,
whether
it
is
today,
next
week,
next
month,
or
even
later.
You’ll
be
remembered.
The
Challenge
The
challenge
of
course
to
any
advertising
or
marketing
agency
is
to
produce
something
that
truly
stands
out
beyond
all
the
clutter.
(That’s
always
the
goal
and
that’s
always
what
agencies
say
they
do,
or
will
do,
for
their
clients,
right?
–
“cutting
through
the
clutter”
–
it’s
become
a
cliché,
hasn’t
it?)
Consumers
are
bombarded
with
a
dizzying
array
of
marketing
messages
at
every
turn
during
the
countdown
to
New
Year.
So,
aside
from
an
insane
“Black
Friday”
discount
or
an
incomparable
“Cyber
Monday”
internet
retail
rate
reduction,
what
can
you
do
to
put
a
match
to
your
yule
log
sales?
The
Work
The
Bamboo
Agency
not
only
created
a
fun
and
funny
Holiday
Card,
(attached
below)
but
it
also
produced
a
Press
Release
for
the
practice
distributed
to
the
news
media
that
developed
a
unique
and
interesting
“commercial
mainstream
news
media
message”
positioned
in
the
form
of
“helpful
medical
hints
consumers
can
use
to
get
them
through
the
pain
and
drudgery
of
holiday
shopping.”
The
agency
framed
the
news
release
with
the
following
headline:
Correct Shopping Posture
A Dozen Medical Stocking Stuffers to Get You through the Holidays Pain-Free
Don’t Let Shopping put a Crimp in Your Christmas, Or your Back
www.TheBambooAgency.com
|
954-­‐801-­‐8263
|
director@thebambooagency.com
Page
1

2. “Turning
Holiday
Cheer
into
Holiday
Cash”
A
Marketing
&
Public
Relations
Client
Case
Study
The
agency,
in
collaboration
with
the
Dr.
came
up
with
a
list,
a
12
point
“best
practices
approach”
consumers
could
follow
to
“shop
smart
without
hurting
themselves.”
This
unique
marketing
approach
is
a
perfect
tie-­‐in
to
capitalize
on
the
“Holiday
Season”
while
promoting
the
Doctor’s
name,
brand
and
practice
and
providing
him
as
an
“expert
source”
to
the
local
media.
The
Press
Release
went
on,
in
a
humorous
tongue-­‐in-­‐cheek
manner,
to
discuss
the
most
common
and
typical
scenarios
most
families
endure
while
a)
shopping
for
loved
ones
and
b)
spending
time
at
home
with
family
and
friends.
Leverage
the
Material
It’s
always
ideal,
if
not
smart,
not
to
mention
creatively
cost-­‐effective,
to
create
marketing
materials
that
can
be
further
leveraged
and
repurposed
for
multiple
other
uses.
In
this
case,
while
the
agency
was
contracted
to
create
a
holiday
greeting
card,
it
was
through
consultation
with
client
and
creative
expansion
on
the
general
“greeting
card
concept”
that
led
to
the
agencies
evolution
of
the
“12
smart
shopping
tips”
idea.
This
enabled
agency
and
client
to
leverage
the
one
piece
of
work
for
other
purposes,
such
as
the
News
Media
Press
Release.
The
material
was
used
in
various
other
ways:
a) A
hard-­‐copy
greeting
card
b) An
electronic
version
of
the
greeting
card
c) The
Greeting
Card
posted
to
the
Doctor’s
website
d) The
Greeting
Card
posted
to
all
social
media
e) A
Press
Release
f) The
Press
Release
Posted
to
the
Website
So,
What’s
our
Gift?
While
we
all
love
the
holidays
for
all
the
reasons
that
bring
us
together
to
see
our
work
colleagues
get
snockered
on
eggnog
at
the
company
Christmas
party
and
the
ruination
of
one
more
promising
career,
spending
special
time
with
our
dysfunctional
families
and
annoying
relatives
we
thankfully
have
to
see
only
one
time
a
year,
we,
as
marketers
can
be
grateful
that
we
have
just
one
more
trigger
event
that
gives
us
the
opportunity
to
create
and
produce
interesting,
fun,
satisfying
and
successful
creative
work
-­‐-­‐
and
that’s
the
greatest
gift
we
as
“creatives”
can
give
to
our
clients.
Happy Holidays from www.TheBambooAgency.com
www.TheBambooAgency.com
|
954-­‐801-­‐8263
|
director@thebambooagency.com
Page
2

3. Agency: The Bamboo Agency Writer/Creative: Jeff Mustard
Client: Belle Meade Chiropractic Clinic Assignment: Press Release
Media Release * Media Release * Media Release
Correct Shopping Posture
A Dozen Medical Stocking Stuffers to Get You through the Holidays Pain-Free
Don’t Let Shopping put a Crimp in Your Christmas, Or your Back
Nashville, TN...”There’s a right way and a wrong way to shop,” says Dr. Louis Obersteadt, and he’s not
referring to where you’re shopping, what you’re buying or how much you’re spending, he’s referring to
the proper way to carry your gifts. “I don’t care if you shop at Sak’s Fifth Avenue, Walmart, or the Dollar
store,” says the former president of the Tennessee Chiropractic Association, “what counts is how you
handle your packages.” And this, according to Obersteadt, can make the difference between sitting in a
warm comfy chair watching your kids and family open presents Christmas morning or have you laid up
somewhere immobilized.
Holiday Shopping: Oh the Joy, Oh the Pain
“There are more back, neck and shoulder injuries suffered during the holiday season (December) than at
any other time of the year,” says Obersteadt, “and that’s because people are loaded up with gifts, they’ve
been walking for hours and hours, many women in high heels, and between the purses and the bags and
the constant leaning to one side the chances of causing a (serious) misalignment are significant and
greatly enhanced,” says Obersteadt, one of Tennessee’s most highly regarded Chiropractor’s, having
twice earned the distinction as Tennessee’s Chiropractor of the year.
Holiday Shopping: A Pinch in Your Wallet, A Crick in your Back
”Make no mistake about it,” says Dr. Obersteadt, “this time of year can, and does, add tremendous mental
as well as physical stress on our bodies.” Think about all that shopping you do. Not to mention putting a
crimp in your wallet there’s an equally good chance you’ll put a crimp in your back or neck. “Talk about
a casserole of tension,” says Obersteadt, “with times as tough as they are you can easily find yourself
wound tighter than Toby Keith’s guitar string and under highly unusual and stressful situations.”
Ho Ho Ho: Holiday Stress, Headache, Backache
Think about how many times you get in and out of your car. All the packages you’re lugging around. All
the bending and lifting. The reaching and twisting. There’s as much opportunity for you to suffer some
sort of quirky Christmas ache or pain as one of Santa’s Elves sustaining a shop injury on Christmas Eve.
“In my more than 30 years of practice,” says Dr. Obersteadt, whose chiropractic clinic is located in
Nashville, “I have seen the simplest activities cause great pain and injury.” Not to sound like Kris
Kringle, Dr. Obersteadt points out that lurking beneath that beautifully wrapped gift tucked beneath your
elegantly dressed fir is a pinched nerve, and romping around on the floor with the kids is a slipped disk.

4. Agency: The Bamboo Agency Writer/Creative: Jeff Mustard
Client: Belle Meade Chiropractic Clinic Assignment: Press Release
To ensure that good tidings prevail for you and your family this holiday season and to stem the tide of
aches, pains and even injuries, Dr. Obersteadt has come up with the following healthy and smart shopping
techniques for all:
Dr. Obersteadts’ 12 Tips for a Smart, Healthy and Pain-Free Holiday Shopping Season
1. Women especially, wear comfortable shoes, (tennis or running shoes) no high heels.
2. Women, do not carry your large purse loaded with your things. Empty your purse or opt
for a smaller purse that you can put in another bag as you begin collecting more bags.
3. While standing in line, shift your weight from one leg to the other and bend your knees
occasionally.
4. While in line, or walking, do shoulder shrugs, and bend your head back to stretch your
spine and alleviate pressure; take some deep breaths, you’ll need the extra oxygen and it
feels good too.
5. Only request bags that have handles or grips.
6. Carry bags equally divided, as much as possible with even weight distribution.
7. Divide gifts/presents up into different bags so you can carry them with both hands
(stabilizing weight on both sides of your body to reduce leaning and pressure on muscles on
just one side of the body)
8. Bring your own (large or small) tote that has handles so you can distribute gifts accordingly
into your own bags that have handles.
9. Do not walk around with gifts/bags, etc., in front of you, (causes great lower back strain)
and do not carry gifts on your shoulder, like your fetching water from a river in a third-world
country, (tremendous pressure and strain on all muscles)
10. Nutrition on the go is important. The best snack (or even meal) is trail mix with a
combination of assorted unsalted nuts and fruit.
11. When wrapping gifts, be sure to do it on a flat surface that does not require you to stretch
or bend or remain in awkward positions for any length of time.
12. Rest on benches, or sit to reduce leg pain and lower back stress and enjoy watching your
fellow shoppers.
Wave Good-Bye to Family & Friends, Then Visit your Chiropractor
So, whether you find yourself with a wrenched back from playing touch football with the boys, or with a
sore neck two days after trying out that new chain saw, or if you are literally on your last smile and
desperately seeking the much needed stress relief after you’ve waved goodbye to your last out of town
guests and finished that 12th load of laundry, heed this advice offered by Dr. Obersteadt, the founder of
the Belle Meade Chiropractic Clinic and you’ll be sure that the only thing wrapped up during the holidays
are your gifts, and not your back.

5. Agency: The Bamboo Agency Writer/Creative: Jeff Mustard
Client: Belle Meade Chiropractic Clinic Assignment: Press Release
About Dr. Louis Obersteadt
After suffering serious neck and upper back injury in civilian life while serving in the Army reserves, a
young Louis Obersteadt sought medical relief. He found none despite excellent medical counseling
from the orthopedic surgeons in his U.S. Army Reserve Hospital Unit in St. Louis, MO. He later moved
to Omaha where his condition became worse and he sought Chiropractic Treatment. Within weeks his
condition began to improve and in less than 2 months he was completely better. It was then that Louis
Obersteadt personally understood the benefits that Chiropractic offers to people in pain.
Dr. Louis Obersteadt is one of Tennessee’s most respected healthcare professionals who’s been in
practice since 1977. He is the recipient of numerous awards and recognitions by his medical peers,
including twice being named Chiropractor of the year. Among other achievements he is a leader within
the profession having served multiple terms as the former President of the Tennessee Chiropractic
Association.
Media Contact: Jeff Mustard, The Bamboo Agency: 954-801-8263 / jeff@thebambooagency.com
Belle Meade Chiropractic Center
4515 Harding Road, Suite #110, Nashville, TN
615 269 5550 / www.bellemeadechiro.com
###

6. Belle Meade Chiropractic Clinic
4515 Harding Road,
Suite #110,
Nashville, TN
From Our Family to Your Family
We Belle Meade Chiropractic Clinic don’t just wish you Good Health this Holiday Season
We actually help you achieve Good Health.
Serving You, Your Family, Friends and Members of
the Belle Meade Community for more than 30 Years!
It’s funny how all holiday wishes seem to include among the
sentiments, good health. There’s good reason for it too.
Regardless of what one may have, or want, good health is
the most valuable.
If you’ve been sick, or in pain, or injured, or possibly even
now suffering from some sort of injury, then you certainly
appreciate the meaning and value of enjoying “good health.”
You’d probably give anything to feel better. At Belle Meade
Chiropractic Clinic we are absolutely one-hundred percent
committed to helping you feel better, not just during this
holiday season, but all year round.
Dr. Louis Obersteadt, Dr. (name) Long
Tiffany & Kristi

7. • B A L A N C E • S T R E N G T H • M O V E M E N T • P O S T U R E • H E A L T H • W E L L N E S S • F E E L B E T T E R •
appy Holidays: Oh the Joy, Oh the Pain
Sure, we all look forward to the holidays –
packed with good times, visits with family and
friends, out of town guests, lunches, dinners,
celebrations and let’s not forget gift-buying.
Talk about a casserole of tension. With times as
tough as they are you can easily find yourself
wound tighter than Toby Keith’s guitar string.
Holiday Shopping: A Pinch in Your Wallet,
A Crick in your Back
“ Make no mistake about it,” says Dr. Obersteadt,
“this time of year can, and does, add tremendous
mental as well as physical stress on our bodies.”
Think about all that shopping you do. Not to
mention putting a crimp in your wallet there’s
an equally good chance you’ll put a crimp in your
back or neck.
Ho Ho Ho: Holiday Stress, Headache,
Backache
Think about how many times you get in and out of
your car. All the packages you’re lugging around.
All the bending and lifting. The reaching and twisting.
There’s as much opportunity for you to suffer some
sort of quirky Christmas ache or pain as one of
Santa’s Elves sustaining a shop injury on Christmas
Eve. “In my more than 30 years of practice,” says
Dr. Obersteadt, “I have seen the simplest activities
cause great strain and injury.” Not to sound like Kris
Kringle, Dr. Obersteadt points out that lurking beneath
that beautifully wrapped gift tucked beneath your
elegantly dressed fir is a pinched nerve and romping
around on the floor with the kids is a slipped disk.
Wave Good-Bye to Family & Friends,
Then Come Visit with Us
So, whether you find yourself with a wrenched back
from playing touch football with the boys, or with
a sore neck two days after trying out that new chain
saw, or if you are literally on your last smile and
desperately seeking the much needed stress relief
after you’ve waved goodbye to your last out of town
guests and finished that 12th load of laundry,
at Belle Meade Chiropractic Clinic we are
experienced and expert in helping you recover
from all the joy of the holidays.
If you need some help raising your glass for
your New Years toast because of that bursitis or
rotator cuff injury, hurry in, we’ll see what we can
do to help you enjoy the bubbly!
If You’re Suffering, We Can Help
If you suffer from any, or all of the following,
we can help: Back Ache, Neck Ache, Shoulder
Strains Aches or Pains, Headaches, Pinched
Nerves, Difficulty Sitting, Standing, Walking
About Dr. Louis Obersteadt
Dr. Louis Obersteadt is one of Tennessee’s most
respected healthcare professionals. He is the
recipient of numerous awards and recognitions
by his medical peers, including twice being
named Chiropractor of the year. Among other
achievements he is a leader within the
profession having served multiple terms as
the former President of the Tennessee
Chiropractic Association.
About Dr. Long
A chiropractor for more than 15 years, Dr. Long
has earned the unique medical distinction of
Diplomate of Chiropractic Neurology. He is one
of only 600 in the world and of only three in
Tennessee. He is also a Certified Strength and
Conditioning Specialist. His rare credentials and
professional tenure provides
him with
uncommon
expertise to
treat more
complex health,
wellness and
medical issues.
• W O R K B E T T E R • M O R E E N E R G Y • I M P R O V E D P E R F O R M A N C E • S P O R T S E N H A N C E M E N T • N U T R I T I O N •
• B A L A N C E • S T R E N G T H • M O V E M E N T • P O S T U R E • H E A L T H • W E L L N E S S • F E E L B E T T E R • • W O R K B E T T E R • M O R E E N E R G Y • I M P R O V E D P E R F O R M A N C E • S P O R T S E N H A N C E M E N T • N U T R I T I O N •
Belle Meade Chiropractic Center
4515 Harding Road, Suite #110,
Nashville, TN
615 269-5550
www.bellemeadechiro.com