Samples of marketing and customer service activities at Intervet SA.

1. 1996-1997

2.  Situation analysis
 Objectives
 Target Markets
 Reaching target markets
 Workshops
 Follow-up
 Reporting

3. Situation Analysis
Vaccine failure complaints
investigation:
• Breaking cold chain during transport
• Personal hygiene
•Using tap water, not adding milk
powder to tap water
•Wrong drop-size during spay
technique
•Eye drop technique
•Inactivated vaccine
•Mixing left-over vaccine with new
batches
•Extensive training in Biosecurity
•Training require of farm workers not
only farm managers
•Contribute through education

4.  To train vaccination
teams.
 To improve
company’s image -
services
 To contribute to
RDP
 To expand business
by reaching out to
smaller farmers

5.  Producers
◦ Corporate
◦ Medium-sized
◦ Small farmers
 Breeding & rearing
farms
 Vaccination teams
 Study groups

6.  Designed posters
(farm workers could
not read and write)
 Vaccine
administration
video
 Left behind
branded fridge
monitoring chart
 Certificates

7.  Written report with
findings to
company/consulting
Veterinarian
 Change brochures
from promotional
only to educational
 Articles and
advertorials in
publications

8.  1,254 attendants
trained January 1996
to March 1997
 Corporate HR
acknowledged
certificates
 Industry requesting
follow-up training
 Vaccine sales
increased to 60% of
company turnover.

9. Poultry Product launch
Shows & Exhibition
Nobilis brand

10.  Conceptualize launch
 Proposal & budget
 Co-ordinate flights,
accommodation with
PA
 International guests
and speakers
 Implement launch
 Article writing for
Bulletin

12. Nobilis launch & exhibition
• Plan stand with professional
planners
• Plan competition at stand
• Man stand with team during
exhibition
• Visitor competition with
prize.

13. Old Intervet Brand Nobilis Brand

17. Prize: Attending seminar at Deventer Poultry
Institute, Deventer combined with a visit to
Head Office and UK research Laboratory.
AKZO Nobel Sales Person of the Year 1997