1. 1
What is:
• smartphone application
• android platform
• free
• listing of educational, skill
development and financial resources
• focus – events, schemes, rts, voices
• dual language - english and marathi
• available at google playstore

2. Events:
• 25+ types of agri related events
– training
– field demonstrations
– krishi melawa
– agri-tours etc
• event RSVP for organizers
– interested to attend list
– details with name, location, email
and phone
2

3. Schemes:
• various stakeholders
– Government - Agri, Horti, Seri, Water, Animal Husb
– Banks
– Insurance Companies
– NGOs
• types of schemes
– financial assistance
– subsidy
– loan
– award
– insurance
– training
– entrepreneurship
– tour
– facilities
– inputs
– watershed
– vaccination
– innovation
3

4. Voices:
• ‘mann ki bhaat’ of all agri stakeholders
– Progressive farmers
– Scientists
– Extension Institutions
– Private Companies
– Government
– Community Radios
– Thought leaders & Personalities
• downloadable and shareable audio
4

5. Right to Services (RTS):
• Maharashtra Government aggressive
push to make goverment accountable
and transparent
• Services listed from various departments
relevant to Agriculture
• Information for each includes:
– Time for Service
– Who to appeal
– Cost of applying for service
– Downloadable forms and Samples
5

6. • Poor awareness of government schemes and services
• Lack of information about events
• No structured channel for sharing
• Mobile media is english biased / poor vernacular information
• Lack of offline solutions (without continuous internet)
• Effort for compilation & submission for applications
• Streaming audio leaves a bad experience with unreliable
connections
What problems are we addressing:
6

7. • Information instantly available on mobile phone w/notifications
• Curated - Accurate - Timely content
• Information available offline without internet connection
• Vernacular content
• Personalise / Search / Save / Share/ Track information
• Submit your own content
• Audio capability
• Pull of information instantly unlike traditional means of Push
• Expertise and Experience sharing from wide variety of
stakeholders
• Feedback through comments and likes
What benefits:
7

8. Spread:
8
To Date (Sep 2016):
• 11 months Live
• 20000 Downloads
• 570+ Ratings
• 4.5 Avg Rating
• 250+ Reviews
GPS coordinates (Lat, Long) of users collected unobtrusively.
(only those that have their GPS enabled)
Coordinates of a subset of users layed on a map.