Presentation by Nikolai Petrou at the joint BCS DMSG/ DAMA event on 18/6/15. YouTube video is here Data has been heralded as the new oil, but how does a business make sense of unstructured data and unlock it’s potential? What role does Data Management have when working with unstructured data? Nikolai’s talk will look at the potential opportunities arising from unstructured data and how data visualisation is crucial in demystifying results for business users.

1. Nikolai@AltViz.co
@nikolaipetrou
@AltViz_LDN
Unstructured Data as an Organisational Enabler

2. Structured Data
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● Predefined Fields
● Generally resides in a relational
database
● Organised to answer a specific
set of questions
● Provides most of our current
Business Intelligence reporting

3. Unstructured & Semi-Structured Data
Textual
Non-Textual
(Rich Data)
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4. Exponential Growth
● 80% of business data is
unstructured or semi-structured
● The world’s data is expected to
total 40 zettabytes (40 trillion
GB) by 2020
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5. Dynamic Schema
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● Existing system was hindering
development
● MongoDB document data store
enabled data to be stored as
JSON format
● Flexibility to vary the information
stored for each user

6. Increasing Demand
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In the last five years the number of
job adverts which require experience
of non-relational data stores have
increased dramatically.

7. New Innovation
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● Speech translation in real time
● Targeted ads using facial recognition
● Delivery processing before an order is
placed

8. Data Visualisation
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● Makes complex analysis more
accessible for business users
● The human brain has evolved to
recognise patterns
● Can communicate large amounts
of data quickly

9. Data Visualisation
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10. Data Visualisation
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11. Data Visualisation
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12. Nikolai@AltViz.co
@nikolaipetrou
@AltViz_LDN
Questions?