Dr. LalPath Lab aims to be the most trusted healthcare partner through its vision and mission of providing accessible, affordable, quality diagnostics and healthcare using cutting-edge technology. It offers various plans for medication management and teleconsultations. As a diagnostic services provider, Dr. LalPath Lab operates over 200 centers across India, using a network of laboratories and professionals to deliver a wide range of tests through a streamlined process. It promotes its services through advertising and programs while maintaining high standards of facilities, equipment, and results.

2. About Dr. LalPath Lab
Vision
Be the most
trusted
healthcare
partner, enabling
healthier lives.
Mission
To be the undisputed
market leader by providing
accessible, affordable,
timely and quality
healthcare diagnostics,
applying insights and
cutting edge technology to
create value for all
stakeholders.

3. PREMIUM PLAN
For people who need advanced
medication management
E L I T E PLAN
For people who need regular
teleconsults
F R E E PLAN
No cost plan for basic medication
management
Business Model
What we offer to users

4. Service Marketing
Services marketing is a specialized
branch of marketing which emerged
as a separate field of study in the
early 1980s, following the
recognition that the unique
characteristics of services required
different strategies compared with
the marketing of physical goods
AZ

5. Service Marketing
Service Marketing can also be
defined asthe marketing and selling
of intangible products (non-
physical products).
Services comprise all of those
personal facilities which werequire
from time to time like; medical care,
education, renting of living spaces
and vehicles, hair cut, spas, musical
concerts, dance classes,etc.
AZ

6. Company
Customers Employees
Interactive Marketing
AZ

7. 7P 's of service marketing AZ

8. FACILITIES
AVAILABLE
Dr Lal Path Labs provides a wide range of
pathology and diagnostic services to its
customers. These include tests for blood,
urine, stool, and other bodily fluids, as well
as imaging services like X-rays,
ultrasounds, and CT scans.
AZ

9. Dr Lal Path Labs offers a transparent pricing
system, with prices for all tests and services
clearly listed on their website and in their facilities.
They also offer various packages and discounts to
make their services more affordable.
PRIC
E
Dr Lal Path Labs has a large network of over 200
diagnostic centers and laboratories across India,
making it easy for customers to access their
services..
PLAC
E

10. PROMOTION
Dr Lal Path Labs has a strong online and offline
marketing strategy, with advertising and promotions
through print and digital media. They also have a
referral program where customers can earn rewards for
referring others to their services.
Dr Lal Path Labs has a team of highly qualified and
experienced medical professionals, including
pathologists, radiologists, and technicians, who ensure
accurate and reliable test results.
PEOPLE
PROMOTION

11. Networks
Domestic Network
231
Clinical Laboratories
3705
No. of PSCs
9274
No. of PUPs
International Network
23
Countries of poperation
700+
Tests per day
150+
Partners including
Labs & Hospitals
AZ

12. PROCESS
Dr Lal Path Labs has a streamlined process for
booking appointments, collecting samples, and
delivering test results to customers. They also have
an online portal where customers can access their
reports and medical history.
PHHYSICAL EVIDENCE
Dr Lal Path Labs has modern and well-equipped
facilities, with state-of-the-art equipment and
technology to ensure accurate and reliable test
results. They also maintain high standards of
cleanliness and hygiene in all their laboratories and
diagnostic centers.

13. UNIQUE VALUE PROPOSITION
High Quality Service
Reliability
Convenience
Innovation & Technology

14. AZ
01
General Physcological
and clinical test market
02
Imagin and
Radiology test market
03
Esoteric test market

15. Market Size
1.9 BILLION TOTAL AVAILABLE
MARKET
53 M SERVICEABLE
AVAILABLE MARKET
10 M MARKET SHARE

16. Logistic strenght
231
Satellite Labs
1800+
Staff
250+
Doctors
24
NABL Labs
AZ

17. Short Comings:
Limited coverage in certain regions
 There are some areas where the company
does not have a presence.
High cost
 Generally priced higher than some of its
competitors.
Quality control issues
 They have been occasional reports of
quality control issues, including errors in test
results and sample mix-ups.

18. Limited online services
 It still has limited online capabilities compared
to some of its competitors.
Limited international presence
 It has primarily focused on the Indian market
and has limited international operations.
Short Comings:

19. End of Presentation
Thank You
AZ